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#CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark

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Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. ...

Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Brian Clark from Copyblogger, discussing small business content marketing.

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    #CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark #CMWorld Twitter Chat on Small Business Content Marketing with Brian Clark Presentation Transcript

    • #CMWorld SMALL BUSINESS CONTENT MARKETING TWITTER CHAT Featuring Copyblogger’s Brian Clark @Copyblogger and Content Marketing Institute’s Joe Pulizzi @JoePulizzi #CMWorld • contentmarketingworld.com
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q1: Aside from the obvious budget limitations, what are other content marketing challenges #smallbiz has vs. enterprise? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat @JoePulizzi It can be a hard sell, especially when it takes time to build momentum and results. #cmworld @lindadessau A1: The biggest #SMB challenge is consistency. I see so many start programs and stop. Not good. #cmworld @JoePulizzi @lttlys @JoePulizzi SMB’s need system for producing content – my experience is that is missing piece of puzzle #CMWorld @TomMartin A1: While there is less red tape w/small biz, teams are smaller, often lack dedicated marketing staff, taking on CM stretches thin #CMWorld @lucasmillerwsu
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q2: How can #smallbiz prioritize content marketing when plates are already full? #CMworld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A2: Once the plan is created, lots of help out there - journalists, storytellers, designers... all willing to help. #cmworld @JoePulizzi A2 - I say go to the source - CEO - prove the value. ROI is very, VERY impt to SMBs. Create the plan. Show exec team the stats. #cmworld @SusynEliseDuris @CMIContent A2 Have to prioritize it equally with client work. Set timelines, assign duties. Otherwise it’ll get pushed aside. #CMWorld @njh287 A2: In other words, you run the business, and guide the talent who creates your content. #CMWorld @copyblogger
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q3: How often should #smallbiz be publishing content? Any suggestions for keeping organized and on track? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A3: The most important frequency is consistent. Content is a promise to your customers. Keep it on schedule. #cmworld @JoePulizzi You must be in a daily writing ‘mode’. When you are stories, content come to light. Don’t overthink, be open to what’s around you #cmworld @LoisMarketing A3: In perfect world, week daily content gives you the most search and social traffic benefits. #CMWorld @copyblogger A3: Reality is, only publish as often as you can create solid, audience-focused content that meets your objectives. #CMWorld @copyblogger
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q4: What are some tips on #contentmarketing consistency for a small business owner/team? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A4: Choose one channel and one frequency that you can be great. Like @copyblogger did 2 blog posts per week. #cmworld @JoePulizzi Q4: Properly laid groundwork will help with consistency: a plan that matches goals, editorial calendars, etc. #cmworld @gabbklein A4: Having an editor as part of the marketing organization is where one see great content live and thrive. #CMWorld @vnoreen A4: Consistency is driven by strategy and an editorial calendar. Be realistic, then stick to it. Pro writers are used to this. #CMWorld @copyblogger
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q5: What tools or apps do you think are use for #smallbiz content marketers? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat @cmicontent big fan of smartphones - especially for photos -- here’s 5 apps that I find truly helpful http://t.co/gbgUx20FbH #CMWorld @TomMartin @CMIContent A5 Easy, basic tools are TweetReach [who is tweeting about topic]; Google [time-specific search], Topsy is so-so. #cmworld @njh287 @A5: TweetDeck, Buffer App, and @SimplyMeasured - #smallbiz #cmworld @CMIContent @ThatsNickQ Q5: A big part of our Scribe content marketing software is devoted to research. #CMWorld @copyblogger
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q6: What are some #contentmarketing opportunities #smallbiz has that enterprise brands don’t? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A6: Smallbiz can dominate an undiscovered niche much easier than enterprise companies. #cmworld @JoePulizzi A6: #SMBs more free to take risks and experiment with forms of content that make enterprises squirm in the short term #CMWorld @SamBrennand Q6: Flexibility. Less hoops to get through to get a small project done. #CMWorld @SocialChirps @copyblogger Yes, SBs can become content marketing champions because survival means on-the-fly experimenting, not endless pondering #CMWorld @KatherineKotaw
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q7: Are there certain social platforms that work better for #smallbiz content marketing than others? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat @StuartUffner Focus on subscribers. How are subscribers different than non-subscribers? Find that and you find ROI. #cmworld @JoePulizzi A7: There’s certain social platforms that make more sense for specific verticals, not necessarily small biz vs enterprise #CMWorld @lucasmillerwsu A7 Also linkedin is a good place for SMBs to post since many are connected directly to their customers.#CMWorld @SueBrady @SueBrady Esp. for SMBs w/ more 1-on-1 relationships; sharing highly relevant content via LinkedIn/email can be great & effective! #cmworld @njh287
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q8: #Contentmarketing is effective but it can take time to see results. What should #smallbiz do until they can see results? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat @ArnieK @JoePulizzi Six to nine months is normal. But it takes off from there. #CMWorld @copyblogger A8: Use rent-to-own strategy. Use paid media to give your content a kick start. Focus on your subscriber base. #cmworld @JoePulizzi @CMIContent A8 Set smaller, achievable goals early on. Connect w/ an influencer, get an RT, increase Klout/followers, comment, etc. #cmworld @njh287 A8: What should you do until content marketing results come (6-9 months in? Stay calm, carry on, and observe carefully. #CMWorld @copyblogger
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q9: What are some ways small businesses can use content curation? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A9: Use curation to drive influencer strategy. Spread relevant influencer content to audience to build relationships with key folk #cmworld @JoePulizzi @CMIContent A9 Love this strategy! Collect tweets from a conference, stats on a topic, quotes/articles, best practice samples, etc. #cmworld @njh287 @CMIContent A9: Find niche-driven content that hasn’t entered major media sites, share to email Db & social audiences. #CMWorld @BrianCrouch A9: Use content creation to share valuable info to customers, start conversations in the Community, meet new people #CMWorld @lttlewys
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Q10: What are some examples of small businesses doing content marketing in a big way? #CMWorld
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat A10: Well, @copyblogger is a great example of #contentmarketing success #cmworld @JoePulizzi Also like @OpenViewVenture @RiverPoolsBlog as great SMB examples. Also Lauren Luke. #cmworld @JoePulizzi yes, LaurenLuke is a stunning example of solo-preneur @JoePulizzi #cmworld @tracibrowne
    • #CMWorld • contentmarketingworld.com B2B Content Marketing #CMWorld • Twitter Chat Want to learn more? Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits. Simply follow #cmworld on twitter to join the conversation. • July 2: Content Strategy with Michael Brenner @brennermichael • July 9: Search and Social with Lee Odden @leeodden • July 16: Financial Content Marketing with Mitch Joel @mitchjoel • July 23: Social Media Marketing with Joe Chernov @jchernov • July 30: B2B Content Marketing with Ardath Albee @ardath421 • August 6: Small Business Content Marketing with Brian Clark @copyblogger • August 13: Multi-Channel Marketing with Andrew Davis @tpldrew • August 20: Technology Content Marketing with Rohit Bhargava @rohitbhargava Get transcripts from all #CMWorld Twitter chats and see the upcoming schedule: http://bit.ly/CMW_TwitterChats Learn more about content marketing for small businesses at the Content Marketing World Small Biz Summit in Cleveland, Ohio on September 12. CLICK HERE FOR MORE INFO!