Content Marketing World 2013


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Join us September 9-12, 2013 for the biggest content marketing event in the world! Registration information, speaker previews and contact information are all included! We look forward to seeing you in Cleveland this September!

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Content Marketing World 2013

  1. 1. September 9-12, 2013 Cleveland Convention Center • Cleveland, Ohio• SHOW PREVIEW •
  2. 2. It’s a Content World!We are gearing up for Content Marketing World 2013, the largest content marketing event onthe planet, produced by the Content Marketing Institute. Please save the date for September9-12, 2013. And the best news is we are coming back to Cleveland, OH, the home of contentmarketing, for the big show! Traditionally CMW has been held the week of the Labor Dayholiday but this year, in respect for the Jewish holiday of Rosh Hashanah, we have rescheduled.We will be at the new Cleveland Convention Center with Jonathan Mildenhall, VP, GlobalAdvertising Strategy and Content Excellence at The Coca-Cola Company, and Jay Baer, authorof The Now Revolution taking the CMW Keynote stage. Baer was Content Marketing World 2012’stop-rated breakout session speaker. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  3. 3. Content Marketing World is the largest gathering of content marketing professionals in theworld. In 2012, over 1,000 marketing and PR professionals from 23 different countries attended(including Level 3, Google, SAS, Qualcomm, Paychex, Aon, IBM, Nationwide, Deloitte, UBM,Caterpillar, Cisco Systems, CME Group, University of Phoenix and hundreds of other leadingsmall and large brands).Content Marketing World is the one event where you can learn and network with the bestand the brightest in the content marketing industry. You will leave with all the materials youneed to take a content strategy back to your team – and – to implement a content marketingplan that will grow your business and engage your audience. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  4. 4. SPEAKERS
  5. 5. JAY BAERAuthor, The Now Revolution Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.He was named one of America’s top 3 social media consultants by Fast Company magazine, and hisConvince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-hostof the popular weekly Social Pros podcast. He’s the author of the forthcoming new book Youtility: WhySmart Companies are Helping Not Selling and is the co-author of The NOW Revolution a best-selling bookabout social media’s impact on businesses of all sizes and types. Follow Jay on Twitter @jaybaer. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  6. 6. Jonathan MildenhallThe Coca-Cola Company Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In his role, Jonathan oversees marketing communications strategies, core creative idea development and content production.A self-proclaimed “diagonal” thinker – someone who excels at both left and right brain thinking– Jonathan has a big passion for popular culture in addition to a passion for business strategy. In2007 Jonathan was awarded an honorary Doctorate in Business Administration from ManchesterMetropolitan University. Jonathan lives in Atlanta with his partner Mirco, a Human Resourcesprofessional. Follow Jonathan on Twitter @Mildenhall. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  7. 7. Joe pulizziContent Marketing Institute Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbookfor content marketing, as well as Managing Content Marketing: The Real-World Guide for CreatingPassionate Subscribers to Your Brand.Joe writes one of the most popular content marketing blogs in the world and is overly passionate aboutthe color orange. Follow Joe on Twitter @juntajoe. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  8. 8. ROBERT ROSEContent Marketing Institute As the Chief Strategist for CMI and Founder and Chief Troublemaker at Big Blue Moose, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Rose has more than 15 years of experience. He developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association). Previously, Robertwas VP, Marketing and Strategy for CrownPeak; a SaaS company focused on Web content solutions foronline marketers. He led marketing and product strategy efforts for the company and also with clientssuch as Nissan USA, Robb Report, First American Title, Skype and Pep Boys.Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online He’s a frequentkeynote speaker, and featured writer and guest blogger for the online magazine iMedia Connection and the co-author of the book Managing Content Marketing with Joe Pulizzi. Follow Robert on Twitter @Robert_Rose. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  9. 9. George StenitzerTellabs Since 2000, George Stenitzer has led Tellabs’ global corporate and marketing communications team. He serves on the Business Marketing Association national board as executive vice president – thought leadership. BtoB magazine ranked George among its Best Marketers in 2012. He guest-blogs on BtoBlog.George served R.R. Donnelley as vice president of corporate communications, Ameritech as director ofcorporate positioning, SBC Communications (now AT&T) as manager of marketing communications,Consolidated Aluminum as advertising manager, and Sverdrup Corporation as marketingcommunications manager. He started his career as editor of 4 weekly newspapers, including the AltonCitizen. Follow George on Twitter at @riverwordguy. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  10. 10. Heather MezaCisco @HeatherMeza is a high-energy and enthusiastic marketing leader truly passionate about inbound and content marketing. This passion has led her to be the leader of Cisco’s Marketing Transformation Program―a change management effort responsible for driving adoption of inbound and content marketing.Currently, Heather heads the Digital Media Solutions Center of Expertise (CoE) at Cisco. She and herteam leverage content marketing to drive digital engagement that nurtures audiences along theirjourney to becoming a quality lead.You might remember Heather from last year’s Shotgun Series, where she spoke about the importance ofkeeping it “real” and not being a poser. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  11. 11. PAM DIDNERIntel Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2012 and 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. AtIntel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She alsoprovides strategic guidance on audience development, messaging architecture, editorial planning,content creation, media buys and social media outreach on a global scale. She is also a guest bloggerfor BtoB and Content Marketing Institute. Follow Pam on Twitter @PamDidner. Content Marketing World, Sept 9-12, Cleveland, Ohio •
  12. 12. Register today for the Content Marketing event of the year!Like our Facebook page for info on speakers, our agenda and great things to do in Cleveland! Follow us on twitter @CMIContent to get well-versed on Content Marketing before September! Are you receiving our daily and weekly emails? Join now to maximize your CMWorld experience!