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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

by on Oct 23, 2012

  • 133,701 views

Overview: The State of B2B Content Marketing IN NORTH AMERI CA ...

Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.

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http://www.markvandergiessen.nl 281
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http://marketing-in-russia.ru 208
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https://twitter.com 136
http://www.socialmedialaunch.com 105
http://www.yuchenkuang.com 102
http://www.eagleway.pl 96
http://webdirexion.com 94
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110 of 14 previous next Post a comment

  • killygibson killygibson @GilVelasquez Madison. I agree that Joanne`s storry is nice, on tuesday I got a great new Bugatti Veyron from bringing in $9261 this last 5 weeks and over $10 thousand last munth. this is actually the most financially rewarding I've ever had. I began this five months/ago and almost immediately began to bring home more than $73, per-hour. hop over to this website 4 months ago
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  • GilVelasquez Gilberto Velasquez, Marketing, Branding, and Advertising B2B in the Oil and Gas Sector at Gilberto Velasquez and Associates Interesting statistics and shows a bit of the fact that we all have an uphill battle in B2B marketing to get more buy-in and focus on this. 9 months ago
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  • cecilmoffet Cecil Moffet Looking at slides 5 and 7 ... 87% of B2B companies surveyed use social media, but less than half, 49% of those companies think that social media is an effective use of their time and resources. 10 months ago
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  • ThiloSpaninks Thilo Spaninks Thanks for this well researched and very informative report. One question though: How many companies have been surveyed? 11 months ago
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  • paulawang1 Paula Wang at Cisco Informative report. Is there a similar report for Asia Pacific, especially China? 1 year ago
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  • eclemence Emmanuel Clémence, Photographe d'entreprise, formateur, chef de projet at IMAGinE-You.fr Communication visuelle d'entreprise thanks for that report, very interesting ! I'm wondering wether Europe will follow same trends or not next year... 1 year ago
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  • CMI Content Marketing Institute at Content Marketing Institute Thanks for sharing Jessie! 1 year ago
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  • jzubatkin Jessie Zubatkin, Director of Marketing at Curata, Inc @michael_toedman you had expressed some interest in the survey Pawan had mentioned, Here is a link: http://www.curata.com/resources/surveys/b2b-marketing-trends-survey-report-2012/ please reach out if you have any questions. 1 year ago
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  • luisalfonsomarinflorez Luis Alfonso Marin Florez Bien, veamos ahora qué ocurre. 1 year ago
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  • michael_toedman michael_toedman @pawan-curata - i tried your link but only found 2011 survey - is there an update? 1 year ago
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America Presentation Transcript