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20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
20 Epic Examples of
Content
Marketing
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Publishing is the
NEW MARKETING.
How do you cu...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
John Deere
The Furrow Magazine
Since 1895, Joh...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Burns & McDonnell
Benchmark Magazine
Engineeri...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Google
Zero Moment of Truth
Google’s own bit o...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Adobe
CMO.com
“We believe that Adobe should ha...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
LEGO
LEGO Club Magazine
LEGO Club magazine, an...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Coca-Cola
Coca-Cola Journey
Coca-Cola assigns ...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Red Bull
Red Bulletin Magazine
Delivered digit...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Jyske Bank
Jyske Bank TV
Jyske Bank has one of...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
OpenView
Venture Partners
OpenView Labs
OpenVi...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
River Pools & Spas
River Pools & Spas Blog
Aft...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Copyblogger
Copyblogger.com
Brian Clark and hi...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Kraft
Food & Family Magazine
Kraft Foods has o...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Smosh
Two individuals known as Smosh started
d...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
P&G
Home Made Simple
Millions of moms have sig...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
American Express
OPEN Forum
This useful resour...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
TD Ameritrade
ThinkMoney Magazine
Ninety perce...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Indium
From One Engineer
To Another Blog
Indiu...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Lauren Luke
In an effort to improve her eBay s...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Lifetime Fitness
Experience Life Magazine
Expe...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Cleveland Clinic
Health Hub
The Cleveland Clin...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
What do all these examples have in common?
Con...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
About
EPIC CONTENT MARKETING
No longer can we ...
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Whether you’re the CMO of a Fortune 500,
a dig...
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20 Examples of Epic Content Marketing by Joe Pulizzi

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HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS.

Here are twenty great examples of Epic Content Marketing, which are all explained in further details in Joe's new book, Epic Content Marketing, now in bookstores. Order yours today! www.epiccontentmarketing.com

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. He’s also co-written two other books: "Get Content Get Customers" as well as "Managing Content Marketing." Find him online at JoePulizzi.com or on Twitter @JoePulizzi. If you ever meet him in person, he'll be wearing the color orange.

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Transcript of "20 Examples of Epic Content Marketing by Joe Pulizzi"

  1. 1. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent 20 Epic Examples of Content Marketing
  2. 2. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?  Epic Content Marketing. If you are interested in developing epic content marketing yourself, order “Epic Content Marketing” by Joe Pulizzi now! EpicContentMarketing.com
  3. 3. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent John Deere The Furrow Magazine Since 1895, John Deere has been delivering The Furrow to solve the daily problems of farmers.  The Furrow is now the largest circulated farming magazine in the world, delivered to 1.5 million farmers in 40 countries.
  4. 4. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Burns & McDonnell Benchmark Magazine Engineering firm Burns & McDonnell has been publishing its customer magazine for over 100 years.
  5. 5. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Google Zero Moment of Truth Google’s own bit of content marketing is this compelling research project, now leveraged in almost every marketing speech around the world.
  6. 6. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Adobe CMO.com “We believe that Adobe should have a strong industry voice, and that it’s our responsibility to cover the marketplace, providing helpful and relevant content for our customers and prospects. The more our readers know and understand, the better for them and for Adobe.” Tim Moran Editor-in-Chief, Adobe’s CMO.com
  7. 7. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent LEGO LEGO Club Magazine LEGO Club magazine, and its multiple versions, have been going strong since 1987 (originally called Brick Kicks).
  8. 8. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Coca-Cola Coca-Cola Journey Coca-Cola assigns four full-time journalists and over 40 freelance writers and employees to develop content that emotionally connects with Coca-Cola customers.
  9. 9. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Red Bull Red Bulletin Magazine Delivered digitally and in print to approximately five million readers around the world.
  10. 10. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Jyske Bank Jyske Bank TV Jyske Bank has one of the most high-tech, in-house television production studios in Denmark. It proclaims itself as both a media company and a bank.
  11. 11. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent OpenView Venture Partners OpenView Labs OpenView Labs, the content platform for OpenView Venture Partners, is one of the leading educational resources for technology entrepreneurs looking for funding.
  12. 12. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent River Pools & Spas River Pools & Spas Blog After just a few years blogging, River Pools and Spas was able to attract almost 100,000 unique visitors to its blog site in just one month.
  13. 13. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Copyblogger Copyblogger.com Brian Clark and his software business Copyblogger Media have approximately 200,000 people signed up to get his regular content updates.
  14. 14. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Kraft Food & Family Magazine Kraft Foods has over one million people that request and pay to receive the company’s print magazine, Kraft Food & Family.
  15. 15. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Smosh Two individuals known as Smosh started developing and distributing videos on YouTube back in 2005. Eight years later, Smosh runs the most popular YouTube channel with eight million subscribers.
  16. 16. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent P&G Home Made Simple Millions of moms have signed up to receive regular recipe updates from the CPG giant.
  17. 17. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent American Express OPEN Forum This useful resource for small businesses now generates as many credit card inquiries (without pitching product) as any other marketing initiative from AMEX.
  18. 18. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent TD Ameritrade ThinkMoney Magazine Ninety percent of TD Ameritrade’s trader audience takes direct action on a product it sells through the print magazine.
  19. 19. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Indium From One Engineer To Another Blog Indium has seen a 600 percent jump in leads since the launch of the blog.
  20. 20. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lauren Luke In an effort to improve her eBay sales, Lauren created practical makeup application videos and distributed them on YouTube.
  21. 21. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lifetime Fitness Experience Life Magazine Experience Life is now published 10 times per year and has a circulation of more than 600,000 subscribers.
  22. 22. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Cleveland Clinic Health Hub The Cleveland Clinic has dedicated editorial resources to its comprehensive blog, Health Hub. From questions about autism to what to feed babies, the clinic is working to answer all patient questions in one convenient location.
  23. 23. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent What do all these examples have in common? Content marketing is •  Compelling original or curated content •  Targeted at a specific audience •  Consistently delivered •  An Epic way to attract and retain customers. Go out and be EPIC!
  24. 24. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent About EPIC CONTENT MARKETING No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with.
  25. 25. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Order “Epic Content Marketing” now! EpicContentMarketing.com
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