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  • 1. European Management Center PRESS BOOK June 2010
  • 2. European Management Center June 2010 SUMMARY MISSION p.3 NEW SPECIALIZATIONS p.4 PARTNERSHIPS p.5 EVENTS p.8 Internal Events p.8 External Events p.10 Upcoming Events p.14 WEB TV p.15 Presentation p.15 Structure p.16 News p.16 International Events p.18 Video CV p.20 ALUMNI p.21 CONTACT US p.23 Page 2
  • 3. European Management Center June 2010 MISSION STATEMENT “ Educating future decision makers at the highest level of International Hospitality Management, Tourism, Luxury Brands and International Affairs, has been our challenge for over 35 years ” Alain HERMELIN President & Founder THANK YOU... For 25 years of trust and meaningful collaboration! Page 3
  • 4. European Management Center June 2010 NEW SPECIALIZATIONS International SPA Resort Trade market in Gems management Health management Digital Marketing Augmented Reality E-Reputation management Jewelry management Management of arts Cultural management Communication & events management Multimedia & Web TV Sustainable luxury in the luxury industry Artketing Managing heritage taxation Page 4
  • 5. European Management Center June 2010 PARTNERSHIPS OUR ACADEMIC PARTNERS MGIMO University of Moscow - 2010 On the occasion of Russia’s year in France, the CMH and the IEMI have concluded a partnership in order to train specialists in Tourism, Hospitality, Food & Beverage and Leisure. A common MBA will be developed in Management of Sports, in concordance with the next Olympic Games, in Sotchi. Russian Foreign Trade Academy of Moscow - 2010 The IEMI has signed an agreement with the Russian Foreign Trade Academy of Moscow to establish a double degree for the MBA program, the Executive MBA in International Hospitality Management and the DBA. BOND University of Queensland - 2010 The BOND University and the EMC have signed a partnership concerning an exchange of students through the IEMI MBA in International Hospitality management. IEMI students who want to develop an international vision of Hospitality Management can spend a semester in the Hotel and Tourism School of BOND University. Page 5
  • 6. European Management Center June 2010 OUR BUSINESS PARTNERS Hotels & Preference g.l.a Hotels Mama Shelter Relais & Châteaux Hôtel Le Bristol MKG Consulting Mauboussin Institut National de Havas Media Gemmologie Page 6
  • 7. European Management Center June 2010 OUR ACADEMIC ACCREDITATIONS Page 7
  • 8. European Management Center June 2010 EVENTS OUR INTERNAL EVENTS Graduation 2010 The graduation ceremony of the CMH, ISTI and IEMI students took place in the Hoche lounge in Paris. European Bachelor, Bs/Bachelor of Science and European MBA degrees were delivered to our most thrilled students. Sir Alexander Orlov, Russian Ambassador in France and IEMI partners Vladimir Burenin and Dr Tatiana Polyanova were invited to celebrate this graduation. Page 8
  • 9. European Management Center June 2010 MBA - European Seminary in Brussels MBA and Executive MBA students followed a seminary on Management, applied to Europe and its institutional impact in Brussels, from April 15th to 18th 2010. The main subjects were sustainable development and the European program in tourism. Students could discuss the lobbying in Europe and the financial help process to develop deserving companies. They ended their stay with a visit of the European Parliament. Page 9
  • 10. European Management Center June 2010 OUR EXTERNAL EVENTS ECBE – 15th Annual Conference, in Lausanne The 15th annual conference of the European Council for Business Education was organized in Lausanne on May 27th, 28th and 29th 2010. The main topic of this conference was the Co-operation and Competition in both Leisure and Service Industries. Several speakers and professors from different universities shared their experience during the meeting. Page 10
  • 11. European Management Center June 2010 Sustainable luxury fair – Palais de Tokyo, in Paris CMH-IEMI has participated in this one of a kind fair, organized from May 6th to 10th, 2010 by 1.618 Productions in the Museum Palais de Tokyo, in Paris. This event gave our students the opportunity to discover another way of developing luxury goods through a modern and ethical approach. Arts, innovation and sustainable development were the strength of the show. Lotus Luxury car Dresses by Commuun IEMI students during the visit of the Palais de Tokyo Page 11
  • 12. European Management Center June 2010 New stars 2010 Gilles Goujon, from the restaurant l’Auberge du Vieux Puits , in Fontjoncousse, won 3 stars in the famous Guide Michelin 2010. CMH was there to congratulate the new chef Page 12
  • 13. European Management Center June 2010 Conference: Corporate tourism – International SKAL of Paris –2009 The SKAL Club of Paris invited ISTI students to its conference on corporate tourism, last November, at the Hotel Marriott Rive Gauche in Paris. A presentation on INCENTIVES was done by Eric Chardonnat – Director of Boulevard de la STIM. Georges FREIHA – Associate Director of Meedex – provided further details on the different events dedicated to this market. Page 13
  • 14. European Management Center June 2010 OUR UPCOMING EVENTS The Paris Hotel & SPA In the hotel Ritz Paris June 24th 2010 Atopic Festival at the Cité des Sciences of Paris November 2010 Page 14
  • 15. European Management Center June 2010 WEB TV PRESENTATION WEB TV, the new way to live with EMC Thanks to the Web TV, keep in touch with the EMC news & events, within luxury, worldwide tourism & hospitality management. You can access easily to all information with just one click! Partners : the Web TV helps you get more visibility and develop your communication during international shows. You can also access Video CVs of our students and contact them if you are interested. Different types of profiles are available, be they specialized in hospitality management, luxury brands management or tourism management. Page 15
  • 16. European Management Center June 2010 STRUCTURE NEWS The news is given by CMH and ISTI students. They describe Hotels and Tourism’s hot topics in several languages, such as English, French, Russian, Spanish and Portuguese. CMH News – April 8th, 2010 HEADLINES (Ru) 1/Butlers & High Technology 2/Spa & Design 3/A new star in Wagram 4/Paris , capital of the Asian luxury lifestyle Page 16
  • 17. European Management Center June 2010 ISTI News – May 26 2010 HEADLINES (Fr) 1/Confrontations in Jamaica 2/New tax to enter USA 3/ American Express’ new mobile solution 4/Partnership between Club-Med and Air France Page 17
  • 18. European Management Center June 2010 OUR INTERNATIONAL EVENTS Feria Internacional de turismo - FITUR Show, in MADRID 2010 It is one of the greatest shows dedicated to International Tourism, in Europe. The EMC covered this event and interviewed Sabine Schwanz and Paloma Hernandez, Spanish tourist office leaders. The EMC reporters also interviewed Marcelo Risi, the Media Officer of the UNWTO. World Tourism Show – March 2010 About 100 000 visitors were attended the 35th edition of the World Tourism Show in Paris. From March 18th to 21st, 2010, people could discover all the new trends in tourism, particularly sustainable tourism. Jean-Pierre Martinetti, sustainable tourism and culture City director, explained the signification and the ways to support this kind of tourism. The tourism minister of Congo has accepted to answer our questions about the future of sustainability in tourism and in Congo. Page 18
  • 19. European Management Center June 2010 SPA show – March 2010 The World SPA show was held from March 13th to 15th 2010, in the Palais des Congrès of Paris. Various products were presented to the visitors such as a massager developed with new technologies Page 19
  • 20. European Management Center June 2010 VIDEO CVs Svitlana Udovychenko, CMH student, has applied for a job in hospitality management. Thanks to the WEB TV, she realized a Video CV where she described her training courses and the different missions she had to lead. Page 20
  • 21. European Management Center June 2010 OUR ALUMNI Yannick GAVELLE 1991 Co-founder Hotels & Preference Didier FUMAT 1988 Sales & Marketing Director – Air Calédonie – New Caledonia Juliette PERON 2005 Accor Thalassa – Division Bien être Stéphane SORET 1995 Imperial Hotel New Dehli - India Page 21
  • 22. European Management Center June 2010 Laurence BLOCH Director - Hotel Plazza Athénée - Paris Xavier GRANGE 1991 Vice-President International Hotel development - Marriott international - France Brice LE TROADEC 1995 Luxury Manager - Omega - Switzerland Stéphane ZACHARIA 1995 General Manager - CuisinArt Resort and Spa - Anguilla B.W.I. Pauline COURTOIS 2004 Banquet Manager - Sofitel Lafayette Square - Washington DC - USA Page 22
  • 23. European Management Center June 2010 CONTACT US CMH ACADEMY: 52, rue Saint-Lazare 75009 Paris - France Tél : +33 (0)1 45 26 59 28 Fax : +33 (1) 45 26 59 29 info@cmh- academy.com Métro : Trinité, Saint- Lazare, Havre- Caumartin, Chaussée d'Antin RER A : Auber Bus : 26 / 32 / 43 / 49 Page 23