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IN THE TEMPLE OF PEITHO:
Social Media & the Power of Influence
Kimberley R. Barker, MLIS
Emerging Technologies & Systems Manager
Claude Moore Health Sciences Library
@KR_Barker
TWITTER
DEMOGRAPHICS
•Most popular social media platform
•Largest facial recognition database in the world
•Most users visit site daily
•Status...
FACEBOOK DEMOGRAPHICS
FACEBOOK DEMOGRAPHICS
INSTAGRAM
Pictures & videos
Filters
Share to other social media sites
INSTAGRAM DEMOGRAPHICS
LINKEDIN
•“the social media site for professionals who
hate social media”
•Provides a home for online identity
•Profession...
LINKEDIN
DEMOGRAPHICS
PINTEREST
DEMOGRAPHICS
WHY SHOULD YOU ENGAGE IN SOCIAL MEDIA?
•Networking
•Keeping current
•Visibility
•Credibility
•Engagement
NETWORKING
How to Use Blogging and
Social Media To Grow Your
Professional Network;
http://www.huffingtonpost
.com/michael-...
KEEPING CURRENT
•Breaking news
•Topical
discussions,
AKA chats
VISIBILITYVISIBILITY
CREDIBILITY
Social media is changing the scholarly arena
Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch...
ENGAGEMENT
T
INFLUENCE
Personal examples:
•Seven webinars this
calendar year on our
Library’s 3D printer-
heavily promoted on
Twitter
•...
IMPORTANCE OF ONLINE IDENTITY
•Lack of digital presence is suspicious
•Altmetrics *
•Reputation Management *
•I give prese...
SOCIAL MEDIAAND THE IVORY TOWER
Excerpt from
interview with
researchers
Stephen Danley
and Lia Howard
http://www.newsworks...
CHOOSING THE BEST FIT
•Content
•Time
•Audience
•Purpose
RESOURCES
• Pew Internet & American Life Project
• http://www.pewinternet.org/
• TeachThought
– http://www.teachthought.co...
RESOURCES, CONT’D
• Attempt At P ≠ NP Proof Gets Torn Apart Online;
http://techcrunch.com/2010/08/12/fuzzy-math/
•How to U...
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
In the temple of Peitho
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In the temple of Peitho

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An overview of social media for wary academics

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Transcript of "In the temple of Peitho "

  1. 1. IN THE TEMPLE OF PEITHO: Social Media & the Power of Influence
  2. 2. Kimberley R. Barker, MLIS Emerging Technologies & Systems Manager Claude Moore Health Sciences Library @KR_Barker
  3. 3. TWITTER DEMOGRAPHICS
  4. 4. •Most popular social media platform •Largest facial recognition database in the world •Most users visit site daily •Status updates •Share: •Photos •Videos •Links
  5. 5. FACEBOOK DEMOGRAPHICS FACEBOOK DEMOGRAPHICS
  6. 6. INSTAGRAM Pictures & videos Filters Share to other social media sites
  7. 7. INSTAGRAM DEMOGRAPHICS
  8. 8. LINKEDIN •“the social media site for professionals who hate social media” •Provides a home for online identity •Professional networking •Provides space for CV & photo •Professional discussion groups
  9. 9. LINKEDIN DEMOGRAPHICS
  10. 10. PINTEREST DEMOGRAPHICS
  11. 11. WHY SHOULD YOU ENGAGE IN SOCIAL MEDIA? •Networking •Keeping current •Visibility •Credibility •Engagement
  12. 12. NETWORKING How to Use Blogging and Social Media To Grow Your Professional Network; http://www.huffingtonpost .com/michael-b- fishbein/how-to-use- blogging-and-
  13. 13. KEEPING CURRENT •Breaking news •Topical discussions, AKA chats
  14. 14. VISIBILITYVISIBILITY
  15. 15. CREDIBILITY Social media is changing the scholarly arena Attempt At P ≠ NP Proof Gets Torn Apart Online; http://techcrunch.com/2010/08/12/fuzzy-math/
  16. 16. ENGAGEMENT T
  17. 17. INFLUENCE Personal examples: •Seven webinars this calendar year on our Library’s 3D printer- heavily promoted on Twitter •Reputation Management •I am the go-to person in health sciences libraries on these topics
  18. 18. IMPORTANCE OF ONLINE IDENTITY •Lack of digital presence is suspicious •Altmetrics * •Reputation Management * •I give presentations on these topics
  19. 19. SOCIAL MEDIAAND THE IVORY TOWER Excerpt from interview with researchers Stephen Danley and Lia Howard http://www.newsworks.or g/index.php/local/the- pulse/44868-good-bye- ivory-tower-hello-social- media-academics- struggle-to-make-ideas- accessible
  20. 20. CHOOSING THE BEST FIT •Content •Time •Audience •Purpose
  21. 21. RESOURCES • Pew Internet & American Life Project • http://www.pewinternet.org/ • TeachThought – http://www.teachthought.com/twitter-hashtags-for- teacher/ • Excerpt from interview with researchers Stephen Danley and Lia Howard • http://www.newsworks.org/index.php/local/the- pulse/44868-good-bye-ivory-tower-hello-social-media- academics-struggle-to-make-ideas-accessible
  22. 22. RESOURCES, CONT’D • Attempt At P ≠ NP Proof Gets Torn Apart Online; http://techcrunch.com/2010/08/12/fuzzy-math/ •How to Use Blogging and Social Media To Grow Your Professional Network; http://www.huffingtonpost.com/michael-b- fishbein/how-to-use-blogging-and-s_b_5037120.html • 3D Printing and BioPrinting in Healthcare; http://www.pinterest.com/rosefirerising/3d-printing-bioprinting- in-healthcare/
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