Media ConvergenceCharlotte Wilkins, Sophie Williams ,Sebastian Padget Max Hammond
What is Media Convergence?• Different media sources joining together• Newspapers, online, television, radio etc.• Result in a technological determinism
The growth in technology joined with Media Convergence• Internet• Television• Smart phones• Tablets• 3G / 4G• Applications• Gaming• What next?
Advantages of the changes in technology?• Portable• Cheap• Quick• Easier to access• Reliable• More information• Varity choice
Opportunities Media Convergence brings for the Creative Media Industry.• Easier to connect with audiences• More platforms for industry such asapplications on smart devices•More engagement•Advertising
Social Networking and why it is important.- Facebook has 800 million active users online.- Only THREE countries in the world are larger than that.- USA = 307 million, India = 1.17 billion, China 1.33 billion. -Twitter has 100 million users online (September 6th 2011) -Almost the size of Mexico!
How effective Social networking is!Gary Vaynerchuk:- A well known Wine critic blogger but also very recently a business entrepreneur.- Spent $7500 on a Billboard $7500 on a magazine ad and ONE Tweet=>End Result was that the ONE Tweet ended up generating more sales than the billboard and the magazine ad.- ”I think we are starting to humanize businesses, and the fact that people want to have relationships with Puma and Nike and Coke and Pepsi is a very interesting early development of whats going on ” in the social web Overall this shows that interacting and socializing with consumer’s have been proven to make businesss more successful than traditional advertisements.
Other reasons why businesss areusing social network sites more often.• FREE! Advertising• Getting the message out their efficiently.• A chance to know your audience on a personal level and the opportunity to know what they want.• Less time consuming.
Other reasons why society is changingbecause of media convergence for the better.“What we are now seeing is the hardware diverging while the content converges.” (Henry Jenkins, Convergence Culture pg. 15)
Disadvantages of the changes in technology.• Job losses• Expensive to buy – smart phones / tablets• Not everyone has access• Not user friendly• Unable to find support
Challenges within the Industry. •What consumers want? •Competition? •Time and cost? •Changes in technology?
What consumers want.Consumers want the new technology on offer in other parts of the world.• 4G - a fast mobile data connection, is available in some countries, but not the UK.• HD TV – Had been available in the late 90s in USA, but only became widely available in the UK over the last 5 years.• Digital Switchover – Huge campaign to get the UK to switch by 2012.• 3D TV – 3D has become increasingly popular, due to films formatted in 3D; the media industry has found a gap in the market to give consumers the choice of watching films, TV shows and sport in 3D at their home.• More choice – Consumers want to watch TV shows on demand. TiVo has been introduced in the UK recently, however the US have had it for around 20 years.
Time and cost.• Introducing new services is very time consuming.• The digital radio switchover will not be complete until 2019.• The cost of getting people to switch could be a problem. A lot of people who listen to radio, listen to it in their cars. Not many car manufacturers currently offer digital radio as an option. It will cost consumers a lot of money to either change car or buy costly radio systems to receive the service.
Competition.• TV companies such as Sky have over 10 Million customers. This is due to the vast amount of channels it offers its customers, as well as HD channels and recording.• Virgin Media is the only major competitor Sky has.• TiVo was launched in the UK briefly in 2000, but because Sky launched its Sky+ service in 2002, it was discontinued.• This is an example of how big media companies have dominance in the UK, outside competition cant really compete on the scale of Sky.
Tablets.• The popularity of internet tablets has increased with the introduction of the iPad.• One way this has affected the media industry is because of the ease of getting news and information. We are finding ways of getting information and newspaper sales have been affected. Sales of The Independent dropped by 27% this year, partly because people are finding it easier to get news else ware.• One way to alter the declining sales is offer an online newspaper. Users subscribe to the service and receive the same content, but in interactive form.
Social Networks.• Globally, 800 million people use facebook to communicate with family and friends.• In a recent documentary, Facebook is apparently one of the best places to go for Market research for companies. Instead of companies going out to get market research, they are turning to social networks.• Challenges in the industry in terms of social networks are that users are turning to social networks to communicate, rather than make a phone call or text.
Smartphones.• 44.8% of the UK population own a Smartphone.• Because they are so versatile in what they offer; most offer internet, music, apps, GPS etc, it has affected the sales of CDs, newspapers, games has decreased due to them.• Electronic Arts, have started to make games for Smartphones.• Newspapers and Magazines offer their daily prints in an online format.• Most music artists now sell their music in MP3 format, due to the fact that CDs are now in decline.
Challenges Media Convergence brings to society• Audience Fragmentation• Accessibility to technology• Financial/ economical• Technology isn’t accessible to all in society• Media companies having an advantage over society• Technology can be complicated to use.
Bibliography• http://www.businessinsider.com/gary-vaynerchuk-secret-to-success-2011-4#ixzz1fsW3k75J (Gary V quote “humanising businesses)• http://en.wikipedia.org/wiki/List_of_countries_by_population (population of countries)• http://techland.time.com/2011/09/09/twitter-reveals-active-user-number-how-many-actually-say-something/ (how many users on Twitter)• http://royal.pingdom.com/2009/09/16/only-3-countries-in-the-world-have-more-people-than-facebook/ (3 countries in the world that are larger than Facebook)• http://wiki.answers.com/Q/How_many_people_use_the_search_engine_Google_everyday_day (how many people use Google a day)• http://www.facebook.com/press/info.php?statistics (Statistics on Facebook)• http://en.wikipedia.org/wiki/Gary_Vaynerchuk (Gary V, reference for article he wrote)• http://www.itvmedia.co.uk/advertising-on-itv/cost-of-advertising (How much a TV advert costs)• http://www.youtube.com/watch?v=wAHhaffAiHk&feature=related ( quote from Michael Buckley talk about Gary V ‘...$7500 on a bilboard ... And ONE tweet)• http://www.google.co.uk/intl/en/options/ (how many features Google has)• “What we are now seeing is the hardware diverging while the content converges.” (Henry Jenkins, Convergence Culture pg. 15)