@greggtilston
Global Social Media Leader
Flight Centre Travel Group
gregg.tilston@flightcentre.ca
Brick and Mortar Tweetin...
Housekeeping
@simplegearle
#&_*
#&_* @^$
“^ #&#_* @^$!<?>+#
Housekeeping
#CM1TO
@greggtilston
GreggTilston.com
About Flight Centre Travel Group
25 plus years
30+ brands
11 countries
2,500 shops
15,000 employees
$5B cap ASX:FLT
Opportunities to Leverage?
holy ****
animal rights
partner strife
natural disasters
Opportunity 1
holy ****
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Holy **** Lessons
have fun
be cheeky
get creative
Opportunity 2
animal rights
Thailand	
  elephants	
  
@GreggTilston	
  
@GreggTilston	
  
2,103
signatures
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Animal Rights
head first
be open
respond to everyone
Opportunity 3
partner strife
@GreggTilston	
  
Partner Strife
act quick
provide value
hub and spoke
Opportunity 4
natural disaster
Photo	
  credit	
  –	
  Jono	
  Haysom	
  on	
  Flickr	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
@GreggTilston	
  
Natural Disasters
be prepared
information everywhere
facilitate a meeting place(s)
@GreggTilston	
  
Learnings
improvise
be prepared
head on
be transparent
crises are opportunities
crises are opportunities
@GreggTilston	
  
@greggtilston
Global Social Media Leader
Flight Centre Limited
gregg.tilston@flightcentre.ca
Thank you!
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
Gregg Tilston | Brick and Mortar Tweeting
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Gregg Tilston | Brick and Mortar Tweeting

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Transcript of "Gregg Tilston | Brick and Mortar Tweeting"

  1. 1. @greggtilston Global Social Media Leader Flight Centre Travel Group gregg.tilston@flightcentre.ca Brick and Mortar Tweeting – Building Brand, Dodging Bullets, and Discovering Evangelists
  2. 2. Housekeeping
  3. 3. @simplegearle
  4. 4. #&_* #&_* @^$ “^ #&#_* @^$!<?>+#
  5. 5. Housekeeping #CM1TO @greggtilston GreggTilston.com
  6. 6. About Flight Centre Travel Group 25 plus years 30+ brands 11 countries 2,500 shops 15,000 employees $5B cap ASX:FLT
  7. 7. Opportunities to Leverage? holy **** animal rights partner strife natural disasters
  8. 8. Opportunity 1 holy ****
  9. 9. @GreggTilston  
  10. 10. @GreggTilston  
  11. 11. @GreggTilston  
  12. 12. @GreggTilston  
  13. 13. @GreggTilston  
  14. 14. Holy **** Lessons have fun be cheeky get creative
  15. 15. Opportunity 2 animal rights
  16. 16. Thailand  elephants   @GreggTilston  
  17. 17. @GreggTilston   2,103 signatures
  18. 18. @GreggTilston  
  19. 19. @GreggTilston  
  20. 20. @GreggTilston  
  21. 21. @GreggTilston  
  22. 22. Animal Rights head first be open respond to everyone
  23. 23. Opportunity 3 partner strife
  24. 24. @GreggTilston  
  25. 25. Partner Strife act quick provide value hub and spoke
  26. 26. Opportunity 4 natural disaster
  27. 27. Photo  credit  –  Jono  Haysom  on  Flickr   @GreggTilston  
  28. 28. @GreggTilston  
  29. 29. @GreggTilston  
  30. 30. @GreggTilston  
  31. 31. @GreggTilston  
  32. 32. @GreggTilston  
  33. 33. Natural Disasters be prepared information everywhere facilitate a meeting place(s)
  34. 34. @GreggTilston  
  35. 35. Learnings improvise be prepared head on be transparent crises are opportunities
  36. 36. crises are opportunities @GreggTilston  
  37. 37. @greggtilston Global Social Media Leader Flight Centre Limited gregg.tilston@flightcentre.ca Thank you!
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