0
October, 2008




                                          Forrester Consumer Forum 2008
                                ...
2
There Are Some Risks




© 2008 Critical Mass, Inc. All Rights Reserved
3
Brands Understand How To Broadcast




© 2008 Critical Mass, Inc. All Rights Reserved
4
Facilitation Is Less Understood




© 2008 Critical Mass, Inc. All Rights Reserved
5
The Marketing Process Is Conventional




© 2008 Critical Mass, Inc. All Rights Reserved
6
Time For an “Unconventional” Process?




© 2008 Critical Mass, Inc. All Rights Reserved
7
How Can We Get Better ROI? (Return On Insight)



                     Products/Brands




       The Collective




   ...
8
To Stay Ahead Of Consumer Evolution, There Must Be A Revolution




© 2008 Critical Mass, Inc. All Rights Reserved
9
Join The Movement




                                                    Insert
                                       ...
10
Find Us Here

  http://criticalmass.com
  http://alwaysinbeta.criticalmass.com
  http://twitter.com/criticalmass
  http...
October, 2008




                                          Forrester Consumer Forum 2008
                                ...
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Viva La Evolution!

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Today's evolving consumers are sophisticated, informed, fickle and multifaceted. To stay ahead of the revolution, organizations need to break down their internal silos and adapt to new ways of connecting, communicating and listening. But to do this, we'll need to re-think ROI from the ground up - embracing "Return on Insight" as the new key to connecting to an ever-evolving consumer.

Published in: Business, Sports, Technology

Transcript of "Viva La Evolution!"

  1. 1. October, 2008 Forrester Consumer Forum 2008 Deborah Schultz: Strategic Advisor To P&G On Social Media David Armano: VP Experience Design, Critical Mass © 2008 Critical Mass, Inc. All Rights Reserved
  2. 2. 2 There Are Some Risks © 2008 Critical Mass, Inc. All Rights Reserved
  3. 3. 3 Brands Understand How To Broadcast © 2008 Critical Mass, Inc. All Rights Reserved
  4. 4. 4 Facilitation Is Less Understood © 2008 Critical Mass, Inc. All Rights Reserved
  5. 5. 5 The Marketing Process Is Conventional © 2008 Critical Mass, Inc. All Rights Reserved
  6. 6. 6 Time For an “Unconventional” Process? © 2008 Critical Mass, Inc. All Rights Reserved
  7. 7. 7 How Can We Get Better ROI? (Return On Insight) Products/Brands The Collective Individuals Insights © 2008 Critical Mass, Inc. All Rights Reserved Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
  8. 8. 8 To Stay Ahead Of Consumer Evolution, There Must Be A Revolution © 2008 Critical Mass, Inc. All Rights Reserved
  9. 9. 9 Join The Movement Insert Your Participation Here © 2008 Critical Mass, Inc. All Rights Reserved Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
  10. 10. 10 Find Us Here http://criticalmass.com http://alwaysinbeta.criticalmass.com http://twitter.com/criticalmass http://www.slideshare.net/cm1234 http://www.flickr.com/photos/criticalmass/ http://criticalmass.blip.tv © 2008 Critical Mass, Inc. All Rights Reserved
  11. 11. October, 2008 Forrester Consumer Forum 2008 Deborah Schultz: Strategic Advisor To P&G On Social Media David Armano: VP Experience Design, Critical Mass © 2008 Critical Mass, Inc. All Rights Reserved
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