Viva La Evolution!

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Viva La Evolution! - Presentation Transcript

  1. October, 2008 Forrester Consumer Forum 2008 Deborah Schultz: Strategic Advisor To P&G On Social Media David Armano: VP Experience Design, Critical Mass © 2008 Critical Mass, Inc. All Rights Reserved
  2. 2 There Are Some Risks © 2008 Critical Mass, Inc. All Rights Reserved
  3. 3 Brands Understand How To Broadcast © 2008 Critical Mass, Inc. All Rights Reserved
  4. 4 Facilitation Is Less Understood © 2008 Critical Mass, Inc. All Rights Reserved
  5. 5 The Marketing Process Is Conventional © 2008 Critical Mass, Inc. All Rights Reserved
  6. 6 Time For an “Unconventional” Process? © 2008 Critical Mass, Inc. All Rights Reserved
  7. 7 How Can We Get Better ROI? (Return On Insight) Products/Brands The Collective Individuals Insights © 2008 Critical Mass, Inc. All Rights Reserved Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
  8. 8 To Stay Ahead Of Consumer Evolution, There Must Be A Revolution © 2008 Critical Mass, Inc. All Rights Reserved
  9. 9 Join The Movement Insert Your Participation Here © 2008 Critical Mass, Inc. All Rights Reserved Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
  10. 10 Find Us Here http://criticalmass.com http://alwaysinbeta.criticalmass.com http://twitter.com/criticalmass http://www.slideshare.net/cm1234 http://www.flickr.com/photos/criticalmass/ http://criticalmass.blip.tv © 2008 Critical Mass, Inc. All Rights Reserved
  11. October, 2008 Forrester Consumer Forum 2008 Deborah Schultz: Strategic Advisor To P&G On Social Media David Armano: VP Experience Design, Critical Mass © 2008 Critical Mass, Inc. All Rights Reserved

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