October, 2008
Forrester Consumer Forum 2008
Deborah Schultz: Strategic Advisor To P&G On Social Media
David Armano: VP Experience Design, Critical Mass
© 2008 Critical Mass, Inc. All Rights Reserved

2
There Are Some Risks
© 2008 Critical Mass, Inc. All Rights Reserved

3
Brands Understand How To Broadcast
© 2008 Critical Mass, Inc. All Rights Reserved

4
Facilitation Is Less Understood
© 2008 Critical Mass, Inc. All Rights Reserved

5
The Marketing Process Is Conventional
© 2008 Critical Mass, Inc. All Rights Reserved

6
Time For an “Unconventional” Process?
© 2008 Critical Mass, Inc. All Rights Reserved

7
How Can We Get Better ROI? (Return On Insight)
Products/Brands
The Collective
Individuals
Insights
© 2008 Critical Mass, Inc. All Rights Reserved
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/

8
To Stay Ahead Of Consumer Evolution, There Must Be A Revolution
© 2008 Critical Mass, Inc. All Rights Reserved

9
Join The Movement
Insert
Your
Participation
Here
© 2008 Critical Mass, Inc. All Rights Reserved
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/

10
Find Us Here
http://criticalmass.com
http://alwaysinbeta.criticalmass.com
http://twitter.com/criticalmass
http://www.slideshare.net/cm1234
http://www.flickr.com/photos/criticalmass/
http://criticalmass.blip.tv
© 2008 Critical Mass, Inc. All Rights Reserved

October, 2008
Forrester Consumer Forum 2008
Deborah Schultz: Strategic Advisor To P&G On Social Media
David Armano: VP Experience Design, Critical Mass
© 2008 Critical Mass, Inc. All Rights Reserved