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Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
Visual Thinking
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Visual Thinking

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  • 1. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
  • 2. 5 senses Which of your most? would you fear losing
  • 3. The eyes are not responsible when the mind does the seeing. ~Publilius Syrus
  • 4. this is art
  • 5. this is design
  • 6. this is simplicity Source: Picol http://vimeo.com/2696386
  • 7. this is how you get there. Source: Dave Gray
  • 8. A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
  • 9. Thinking Visually In 4 “M”s
  • 10. metaphor Source: Information Architects (2007)
  • 11. model Source: Stephen P. Anderson
  • 12. mindmap Source: Dan Roam
  • 13. manifest you are here
  • 14. 6 Steps To
  • 15. 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
  • 16. 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)
  • 17. 3. Analyze: Take a step back you your subject
  • 18. 4. Synthesize: Filter signal from noise input output synthesis
  • 19. 5. Visualize: See it, then do it
  • 20. 6. Materialize: make it tangible, make it stick
  • 21. A checklist for thinking visually… +
  • 22. Why it matters Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
  • 23. Where to start gray tufte roam krug
  • 24. And a word of advice can’t do this without this
  • 25. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano

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