inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano

5 senses
Which of your
most?
would you fear losing

The eyes are not responsible
when the mind does the seeing.
~Publilius Syrus

this is art

this is design

this is simplicity
Source: Picol http://vimeo.com/2696386

this is how you get there.
Source: Dave Gray

A picture is worth a
thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
still image, or that an image
may be more influential than
a substantial amount of text.
~wikipedia

Thinking Visually In
4 “M”s

metaphor
Source: Information Architects (2007)

model
Source: Stephen P. Anderson

mindmap
Source: Dan Roam

manifest
you are here

6 Steps To

1. Empathize: See the world as a child
Observe
Notice the little things that
others miss
Ask
Ask questions, even silly
ones
Explore
Entertain your curiosity

2. Memorize: Commit thoughts to memory
Dave Gray
(Can Draw)
Me
(Can’t Draw)

3. Analyze: Take a step back
you
your subject

4. Synthesize: Filter signal from noise
input output
synthesis

5. Visualize: See it, then do it

6. Materialize: make it tangible, make it stick

A checklist for thinking visually…
+

Why it matters
Gets people’s attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories

Where to start
gray
tufte
roam krug

And a word of advice
can’t do this
without this

inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano