Visual Thinking
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Visual Thinking

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Visual Thinking Visual Thinking Presentation Transcript

  • inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
  • 5 senses Which of your most? would you fear losing
  • The eyes are not responsible when the mind does the seeing. ~Publilius Syrus
  • this is art
  • this is design
  • this is simplicity Source: Picol http://vimeo.com/2696386
  • this is how you get there. Source: Dave Gray
  • A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
  • Thinking Visually In 4 “M”s
  • metaphor Source: Information Architects (2007)
  • model Source: Stephen P. Anderson
  • mindmap Source: Dan Roam
  • manifest you are here
  • 6 Steps To
  • 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
  • 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)
  • 3. Analyze: Take a step back you your subject
  • 4. Synthesize: Filter signal from noise input output synthesis
  • 5. Visualize: See it, then do it
  • 6. Materialize: make it tangible, make it stick
  • A checklist for thinking visually… +
  • Why it matters Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
  • Where to start gray tufte roam krug
  • And a word of advice can’t do this without this
  • inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano