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Visual Thinking

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  • 1. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
  • 2. 5 senses Which of your most? would you fear losing
  • 3. The eyes are not responsible when the mind does the seeing. ~Publilius Syrus
  • 4. this is art
  • 5. this is design
  • 6. this is simplicity Source: Picol http://vimeo.com/2696386
  • 7. this is how you get there. Source: Dave Gray
  • 8. A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
  • 9. Thinking Visually In 4 “M”s
  • 10. metaphor Source: Information Architects (2007)
  • 11. model Source: Stephen P. Anderson
  • 12. mindmap Source: Dan Roam
  • 13. manifest you are here
  • 14. 6 Steps To
  • 15. 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
  • 16. 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)
  • 17. 3. Analyze: Take a step back you your subject
  • 18. 4. Synthesize: Filter signal from noise input output synthesis
  • 19. 5. Visualize: See it, then do it
  • 20. 6. Materialize: make it tangible, make it stick
  • 21. A checklist for thinking visually… +
  • 22. Why it matters Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
  • 23. Where to start gray tufte roam krug
  • 24. And a word of advice can’t do this without this
  • 25. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano