SXSW 2010 Creative Inspiration Greg Arvanitakis | Critical Mass April 9, 2010
Agenda <ul><li>Austin is pretty cool </li></ul><ul><li>Creative inspiration is EVERYWHERE at SXSW </li></ul><ul><li>3 best...
Austin is pretty cool
Austin is pretty cool
Austin is pretty cool
Creative Inspiration is EVERYWHERE at SXSW
Creative Inspiration is EVERYWHERE at SXSW <ul><li>From Friday to Tuesday we were able to hit sessions from 9:30 AM to 6 P...
Creative Inspiration is EVERYWHERE at SXSW <ul><li>In addition, the convention center is packed with people doing creative...
Creative Inspiration is EVERYWHERE at SXSW
Creative Inspiration is EVERYWHERE at SXSW
 
 
 
 
 
 
Good times! But, what did I learn?
<ul><li>Make your ideas  vivid . </li></ul>
Make your ideas vivid <ul><li>This was a session called “Why Words Don’t Work” by Dan Roam. He is a problem solver who get...
Make your ideas vivid <ul><li>If an idea is vivid enough, there is no debate – just intelligent discussion. </li></ul><ul>...
Make your ideas vivid <ul><li>So, how do you make an idea vivid? </li></ul><ul><li>A vivid idea has shape – people identif...
Make your ideas vivid
<ul><li>Do something awesome  RIGHT NOW . </li></ul>
Do something awesome right NOW <ul><li>I went to a film session by a British documentary filmmaker named Philip Bloom. Her...
Do something awesome right NOW <ul><li>Pretty nice, until you know the following: </li></ul><ul><li>He shoots all his stuf...
Do something awesome right NOW <ul><li>Most of the creative panels were people talking about ideas - Philip’s panel was pr...
<ul><li>Be  reflective  to </li></ul><ul><li>be  beautiful . </li></ul>
Be reflective to be BEAUTIFUL <ul><li>This was a session called “Beauty in Web Design” by British User Experience Designer...
Be reflective to be BEAUTIFUL Universal Socio-Cultural Subjective
Be reflective to be BEAUTIFUL <ul><li>3 Modes of Design: </li></ul><ul><li>Visceral  – aimed at your gut. Feel, not think....
Be reflective to be BEAUTIFUL
Be reflective to be BEAUTIFUL <ul><li>How to make Beautiful sites: think on an emotional level. What makes people think/ti...
Be reflective to be BEAUTIFUL <ul><li>Reflective design should be used where appropriate </li></ul><ul><li>Check your ego ...
Link goodness
Link goodness <ul><li>Dan Roam  –  www.thebackofthenapkin.com ,  www.slideshare.net/danroam/healthcare-napkins-all </li></...
Thank You.
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SXSW 2010 Creative Inspiration

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  • Walk around the city and you get this vibe of Creativity. The place is known as the Live Music Capital of the World – there are bars about every 10 feet, and they all have live music. Plus, the place gets overrun for SXSW Music. Street art, cool old skool neon, a walk of fame of famous people from Austin, musicians busking on streetcorners, etc. It just starts setting the mood immediately for wanting to create.
  • Walk around the city and you get this vibe of Creativity. The place is known as the Live Music Capital of the World – there are bars about every 10 feet, and they all have live music. Plus, the place gets overrun for SXSW Music. Street art, cool old skool neon, a walk of fame of famous people from Austin, musicians busking on streetcorners, etc. It just starts setting the mood immediately for wanting to create.
  • SXSW 2010 Creative Inspiration

    1. 1. SXSW 2010 Creative Inspiration Greg Arvanitakis | Critical Mass April 9, 2010
    2. 2. Agenda <ul><li>Austin is pretty cool </li></ul><ul><li>Creative inspiration is EVERYWHERE at SXSW </li></ul><ul><li>3 best creative presentations I saw </li></ul><ul><li>Link goodness </li></ul><ul><li>Questions </li></ul><ul><li>Note: Some of this content including images comes directly from the presenters. See the links section for all referenced work. </li></ul>
    3. 3. Austin is pretty cool
    4. 4. Austin is pretty cool
    5. 5. Austin is pretty cool
    6. 6. Creative Inspiration is EVERYWHERE at SXSW
    7. 7. Creative Inspiration is EVERYWHERE at SXSW <ul><li>From Friday to Tuesday we were able to hit sessions from 9:30 AM to 6 PM each day. Particularly cool was the fact that they had crossover sessions with the Film panels as well. Therefore, I was able to see presentations from: </li></ul><ul><li>Interactive Designers/Art Directors/Creative Directors </li></ul><ul><li>Feature Film and Documentary Film Directors (Robert Rodriguez, Philip Bloom) </li></ul><ul><li>Social Media and Entrepreneurial Experts (Gary Vaynerchuk) </li></ul><ul><li>People doing awesome stuff with Type Kit and CSS3 (SXSW Beercamp) </li></ul><ul><li>Usability Experts (Cennydd Bowles) </li></ul><ul><li>Problem Solvers (Dan Roam) </li></ul><ul><li>People who are creating the “Next Big Thing” </li></ul><ul><li>And porn star Nina Hartley. I shit you not. </li></ul>
    8. 8. Creative Inspiration is EVERYWHERE at SXSW <ul><li>In addition, the convention center is packed with people doing creative stuff. Examples… </li></ul><ul><li>The Art Department – a career driven art school by industry artists that was having live sketching and life drawing in the Screen Burn Arcade </li></ul><ul><li>ConceptArt.org art gallery – celebrating the best concept artists and their work </li></ul><ul><li>Lego, lego, lego </li></ul><ul><li>Hip hop artist SaulPaul, who would do “rap ups” live after each keynote speech </li></ul><ul><li>Gallery of movie posters to all the SXSW films </li></ul><ul><li>Trade show with everyone from Google to Veer to the Las Vegas Film Commission </li></ul><ul><li>SXSW Web Awards – I sent you the links already. Check ‘em all out. </li></ul>
    9. 9. Creative Inspiration is EVERYWHERE at SXSW
    10. 10. Creative Inspiration is EVERYWHERE at SXSW
    11. 17. Good times! But, what did I learn?
    12. 18. <ul><li>Make your ideas vivid . </li></ul>
    13. 19. Make your ideas vivid <ul><li>This was a session called “Why Words Don’t Work” by Dan Roam. He is a problem solver who gets people to bridge the gap between their left and right brain to get the most out of their thinking and ideas. </li></ul><ul><li>Example: Get someone to the Sears Tower from in </li></ul><ul><li>front of our office building: </li></ul><ul><li>Narrative </li></ul><ul><li>Checklist </li></ul><ul><li>Map </li></ul><ul><li>Landmark </li></ul><ul><li>Verbose to wholly visual – what if all 4 are combined? </li></ul>
    14. 20. Make your ideas vivid <ul><li>If an idea is vivid enough, there is no debate – just intelligent discussion. </li></ul><ul><li>You have not explored an idea until you have talked about it and looked at it </li></ul><ul><li>People are not going to believe you know what you are talking about unless you can talk about the idea and visualize the idea </li></ul><ul><li>Business Week voted his presentation on Health Care Reform as “The Best Presentation of 2009” – check it out here: www.slideshare.net/danroam/healthcare-napkins-all </li></ul>
    15. 21. Make your ideas vivid <ul><li>So, how do you make an idea vivid? </li></ul><ul><li>A vivid idea has shape – people identify stuff by shape (maps, graphs, paintings, XYZ, etc) </li></ul><ul><li>Who, What, When, Where, Why </li></ul><ul><li>Add How and How Much to this </li></ul>
    16. 22. Make your ideas vivid
    17. 23. <ul><li>Do something awesome RIGHT NOW . </li></ul>
    18. 24. Do something awesome right NOW <ul><li>I went to a film session by a British documentary filmmaker named Philip Bloom. Here is a piece he showed us to open his session. </li></ul><ul><li>Monarchs “Miles Away” </li></ul>
    19. 25. Do something awesome right NOW <ul><li>Pretty nice, until you know the following: </li></ul><ul><li>He shoots all his stuff on HDSLR cameras </li></ul><ul><li>He shot this on a Canon 5DmkII with a single 50mm lens </li></ul><ul><li>He shot this in 1 hour and 40 minutes over 2 days before his presentation </li></ul><ul><li>There was no crew – just him and the singer </li></ul><ul><li>He used a $90 mic hooked into the camera </li></ul><ul><li>Edited in Final Cut Pro </li></ul><ul><li>Now, it’s pretty F#ckin’ Awesome and possible for ANYONE. </li></ul>
    20. 26. Do something awesome right NOW <ul><li>Most of the creative panels were people talking about ideas - Philip’s panel was pretty much him showing work and answering questions about his techniques. You can go to Best Buy, pick up a Canon Rebel T2i, and film a movie this weekend if you really want to. </li></ul><ul><li>This panel was really inspiring because it really was an eye opener to “you can create cool things like this too” – all you really need is the motivation. </li></ul>
    21. 27. <ul><li>Be reflective to </li></ul><ul><li>be beautiful . </li></ul>
    22. 28. Be reflective to be BEAUTIFUL <ul><li>This was a session called “Beauty in Web Design” by British User Experience Designer Cennydd Bowles. </li></ul><ul><li>Beauty comes in 3 ways: </li></ul><ul><li>Universal – ideal, symmetric, Rule of 3 </li></ul><ul><li>Socio-cultural – Renaissance to Runway </li></ul><ul><li>Subjective – wholly personal; your tastes </li></ul><ul><li>Subjective overrules Socio-cultural. </li></ul>
    23. 29. Be reflective to be BEAUTIFUL Universal Socio-Cultural Subjective
    24. 30. Be reflective to be BEAUTIFUL <ul><li>3 Modes of Design: </li></ul><ul><li>Visceral – aimed at your gut. Feel, not think. Attraction over usability </li></ul><ul><li>Behavioral – about use. Is it easy, sustain flow? Cads vs. Dads theory </li></ul><ul><li>Reflective – how does it improve your life? What does it say about you? </li></ul><ul><li>Reflective is highly subjective. If you really like it, it will change how you think. </li></ul>
    25. 31. Be reflective to be BEAUTIFUL
    26. 32. Be reflective to be BEAUTIFUL <ul><li>How to make Beautiful sites: think on an emotional level. What makes people think/tick. How do you make their lives better? </li></ul><ul><li>Get emotional – content is HUGE here </li></ul><ul><li>Think BIGGER – user and business + whole ecosystem of design </li></ul><ul><li>Lead – Da Vinci and Michelangelo worked alone. Have vision. Auteur theory. </li></ul><ul><li>Think long term – sustain it. Provide surprises, make them come back. </li></ul><ul><li>Broaden horizons – beautiful stuff is everywhere. Get offline. </li></ul><ul><li>Be brave – lots of talk on technique, not as much on design. </li></ul>
    27. 33. Be reflective to be BEAUTIFUL <ul><li>Reflective design should be used where appropriate </li></ul><ul><li>Check your ego at the door – hero design is narcissism </li></ul><ul><li>Serve clients </li></ul><ul><li>Solve the problem </li></ul>
    28. 34. Link goodness
    29. 35. Link goodness <ul><li>Dan Roam – www.thebackofthenapkin.com , www.slideshare.net/danroam/healthcare-napkins-all </li></ul><ul><li>Philip Bloom – vimeo.com/philipbloom , philipbloom.co.uk </li></ul><ul><li>Cennydd Bowles – www.cennydd.co.uk/2010/beauty-in-web-design-part-1 </li></ul><ul><li>SXSW Beer Camp – sxsw.beercamp.com </li></ul><ul><li>Type Kit – http://typekit.com </li></ul><ul><li>SXSW Web Awards Nominees – sxsw.com/interactive/webawards/finalists </li></ul><ul><li>SXSW Web Awards Winners – sxsw.com/interactive/webawards/winners </li></ul><ul><li>SXSW Video+Podcasts - sxsw.com/interactive/news/videos_and_podcasts </li></ul><ul><li>Pictory - www.pictorymag.com </li></ul><ul><li>Samantha Warren - badassideas.com </li></ul><ul><li>ConceptArt.org - conceptart.org </li></ul><ul><li>Gary Vaynerchuk - garyvaynerchuk.com/ , tv.winelibrary.com/ </li></ul><ul><li>SaulPaul - reroutemagazine.com/online/ </li></ul><ul><li>Stubbs - www.stubbsaustin.com/ </li></ul>
    30. 36. Thank You.
    31. 37. Questions?
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