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Micro-Interactions

by on Oct 02, 2008

  • 2,237 views

"We live in a world where the little things really do matter. Each encounter, no matter how brief, is a micro-interaction which makes a deposit or withdrawal from our rational and emotional ...

"We live in a world where the little things really do matter. Each encounter, no matter how brief, is a micro-interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize."

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Micro-Interactions Micro-Interactions Presentation Transcript