Micro Sociology Of Networks

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    Micro Sociology Of Networks - Presentation Transcript

    1. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
    2. this isn’t the story
    3. this is
    4. mostly true
    5. Human nature doesn’t change. Human behavior does.
    6. our needs are basically the same
    7. technology doesn’t make us social
    8. it influences our behaviors
    9. media is micro
    10. print radio broadcast digital from past revolutions
    11. to present
    12. how has our behavior been influenced?
    13. we stopped consuming media
    14. and started producing it
    15. we’re sharing our ideas openly
    16. and giving away our secrets Sharing our ideas openly
    17. we’re building our personal brands
    18. and becoming micro-celebrities
    19. while celebrities become more like us
    20. our social circles expand
    21. from intimacy to ambient intimacy Source: Reach Cards Robin Dunbar’s threshold of maximum number of individuals “Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.” ~Leisa Reichelt
    22. as we manage our “friends”
    23. and contacts
    24. a perfect storm…
    25. our worlds collide
    26. my boss is on facebook
    27. we’re streaming our lives
    28. and deaths…
    29. we experience collectively
    30. …participatory Over 136 million pageviews More than 21.3 million live video streams since 6am 1.3 million concurrent live streams
    31. our communication is becoming effortless
    32. and instantaneous
    33. micro-social economics are niche
    34. nearly anyone can influence
    35. especially within their niche
    36. the social web thrives on it
    37. social economics have equity
    38. connections are currency
    39. Whuffie has replaced money, providing a motivation for people to do useful and creative things. A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions ~Wikipedia
    40. currency gets spent
    41. finding support in networks: micro- philanthropy
    42. Over $11,000 in 2 days
    43. 566,144k members. 14,244 wall posts. 1 cause.
    44. we relied on institutions individual institution
    45. we rely on each other individual networks
    46. networks as human filters
    47. search provides information
    48. networks can filter signal from noise
    49. moving toward a people powered web
    50. “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company
    51. humans not optional
    52. are we coming full circle?
    53. “more human than human is our motto” ~bladerunner
    54. insights into behaviors lead to innovations
    55. innovations help people
    56. “Same as it ever was” ~Talking Heads
    57. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano

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