Is Your Brand On Demand?
by Critical Mass on Jun 11, 2009
- 3,735 views
The behavior of today’s consumer isn’t changing. It has changed. If you don’t recognize this and evolve your marketing plans accordingly, you risk getting left out and left behind. Listen to w
The behavior of today’s consumer isn’t changing. It has changed. If you don’t recognize this and evolve your marketing plans accordingly, you risk getting left out and left behind. Listen to what it means to be an on-demand brand in a real-time, Twitter-driven culture. Our discussion will start with a review of just how consumers use online channels and how that translates offline. We will look at key consumer insights -- generated by the consumer, for the consumer -- and what that says about their interaction expectations with your brand. With these insights as a foundation, we will talk about how channels like display media and behavioral targeting are now tactical support for your on-demand strategy, not the strategy itself. A framework for how this on-demand mindset is enabled will also be shared and discussed.
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