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“ As products become more complicated, often due to technology, designers are facing new challenges in gaining strong user acceptance. The number of people using and developing products powered by some sort of technology continues to grow; these new systems are more functional and robust than ever, providing more features, functionality, and capabilities.”
However, with the added complexity, the new generation of products is becoming more difficult to understand and use. As a result, users become more frustrated, unhappy and less productive. Large portions of functionality in the complicated software products and consumer electronics go unused , and products often fail in the consumer world due to their unnecessarily complicated user interfaces.”
From Web Sites to Digital Experiences Digital Brand Experience (2007) 1 3 2
The E-word “ Companies stage an experience when they engage customers in a memorable way”
Product + Experience Design Source: Kevin Mullet—The Essence of Effective Rich Internet Applications (2003)
Useful, Valuable… Emotional? When done effectively, Experience Design leads to perceived value and positive emotions/feelings informally known as “the warm and fuzzies” Source: Peter Morville— Ambient Findability
Digital Experience Design What does a team look like?
T-shaped thinking “ People who are so inquisitive about the world that they're willing to try to do what you do. We call them "T-shaped people." They have a principal skill that describes the vertical leg of the T—they're mechanical engineers or industrial designers. But they are so empathetic that they can branch out into other skills , such as anthropology, and do them as well. They are able to explore insights from many different perspectives and recognize patterns of behavior that point to a universal human need”. ~Tim Brown, IDEO
Merging T-Shaped Thinking With Traditional Creativity