Brand "U.0"

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  • + simchabe charl pearce 2 years ago
    I was thinking about U Branding this week and am glad I happened upon this deck. In this technical age of social media BrandU is extremly important to understand and to plan before you jump in with both feet.
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Brand "U.0" - Presentation Transcript

  1.  
  2. Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
  3. this is a logo
  4. Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
  5. “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  6. interactions + feelings = brands
  7.  
  8. celebrities are brands
  9. celebrity influence
  10. now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
  11. “ micro-celebrity” influence
  12. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”
  13. Start-Up Business: Guy Kawasaki
  14. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  15. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  16. The 5 B’s of Building Brand U.0
  17. Be Ubiquitous: Create multiple streams of “you”
  18. Be Social: Effectively manage your “social systems”
  19. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  20. Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/
  21. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  22. Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
  23.  

+ Critical MassCritical Mass, 2 years ago

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