Blending High-Touch & High-Tech
by Critical Mass
- 5,089 views
A new Luxury Institute WealthSurvey indicates that 72% of wealthy consumers are members of at least one social networking site, up from 60% reported in early 2008. Empowered with more access, tools ...
A new Luxury Institute WealthSurvey indicates that 72% of wealthy consumers are members of at least one social networking site, up from 60% reported in early 2008. Empowered with more access, tools and information than ever, consumers have changed. Yet the fundamentals of luxury remain the same. Quality. Exclusivity. Impeccable Service. To thrive, luxury brands must learn how to translate their high-touch approach to the online world. Learn how to build meaningful relationships with valued, time-challenged clientele by:
-Ensuring the online experience is worthy of your brand
-Designing an experience with your customers in mind
-Managing the interactions across various channels
Accessibility
Categories
Upload Details
Uploaded via SlideShare as Microsoft PowerPoint
Usage Rights
© All Rights Reserved
Statistics
- Likes
- 13
- Downloads
- 310
- Comments
- 0
- Embed Views
- Views on SlideShare
- 5,066
- Total Views
- 5,089