Website Redesign & Content Migration Plan

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Role: Senior Content Strategist -- Recreated navigation bars and sub-categories for more intuitive navigation, reorganized information, rewrote titles, and integrated icons and social media (Facebook & Twitter).
Accomplishment: This PowerPoint shows my vision to retool the whole website from an agency-oriented information depository to a services-oriented interactive resource for DC residents. The site has 3600 pages and the migration is still in process, so the live site has yet to launch (expected date is early fall). The CMS platform is Open Text /Vignette. The old live site is www.doh.dc.gov.

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  • OTHER SLIDERS: Lab Testing (HEPRA) Professional Licensing HIV/AIDS Live Well DC ? In Case of Emergency (Bioterrorism) Report an Incident (Health Facilities) File a Complaint (Restaurants) WIC Farmers Market Nutrition Commodity Supplemental Food Program (Or just Public Programs in general icon)
  • OTHER SLIDERS: Lab Testing (HEPRA) Professional Licensing HIV/AIDS Live Well DC ? In Case of Emergency (Bioterrorism) Report an Incident (Health Facilities) File a Complaint (Restaurants) WIC Farmers Market Nutrition Commodity Supplemental Food Program (Or just Public Programs in general icon)
  • Website Redesign & Content Migration Plan

    1. 1. Department of Health Portal Redesign Senior Content Strategist: Cheryl Lurie 10-13-10
    2. 3. Department of Health DC Department of Health Office Hours Mon – Fri 8:15 am to 4:45 pm How to Reach Us About DOH Services Community Engagement Professional & Business Online Resources DOH Spotlight Type keyword or question Search DC.gov DOH Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” 10/10/10 News Item #1 Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Redesign Using OpenText CMS:
    3. 4. Department of Health About DOH DO Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Go There >> Thumb Nail Photo Who We Are Taking care of District residents & communities Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo News Room Get the latest news on health, healing, and help in emergencies FOIA Requests Find Freedom of Information Act records DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures In Internships Statistics & Data 10/10/10 News Item #1 Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Services Community Engagement Professional & Business Online Resources
    4. 5. Department of Health 10/10/10 News Item #1 About DOH DOH Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Services Go There >> Thumb Nail Photo WHO ARE YOU? Search by Audience: Individuals (patients, students, seniors, teens), professionals, community, educators, and volunteers Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo HOW ARE YOU? Wellness Categories: (nutrition, heart health, prenatal care), recovery (addiction, chronic diseases), prevention, & emergencies WHAT CAN WE DO FOR YOU? Search Alpha by Topic: AIDS/HIV, Bioterrorism, Birth Certificates, Free Condoms, Licensing, Quit Smoking, and a variety of other health issues DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Community Engagement Professional & Business Online Resources
    5. 6. Department of Health About DOH DOH Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Services Go There >> Thumb Nail Photo Support AIDS/HIV, job workshops, emergency preparedness, neighborhood providers, file facility complaints Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo Involvement Volunteer in clinics, be a mentor, teach a workshop, become a speaker Outreach Programs Support groups, family management, teen STD chats, workshops, events, mobile vans, and speakers Community DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data 10/10/10 News Item #1 Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Professional & Business Online Resources
    6. 7. Department of Health About DOH DOH Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Services Go There >> Thumb Nail Photo Licensing & Certification HPLA, Certificate of Need, clinic recertification, professional board meetings Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo Jobs & Training Internships, EMS training modules, disaster relief training Regulations Health inspections, restaurant violations & restoration, smoking regulations for businesses Community Professional & Business DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data 10/10/10 News Item #1 Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Online Resources
    7. 8. Department of Health About DOH DOH Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Services Go There >> Thumb Nail Photo Applications Complaint forms, request birth & death certificates, internships, & online submitable forms Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo Forms & Publications Annual disease reports, printable forms, birth & death records, archival reports Directories & Databases Facilities, disease testing, support resources, HEPRA lab results Community Engagement Professional & Business Online Resources DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data 10/10/10 News Item #1 Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed.
    8. 9. Department of Health 10/10/10 News Item #1 About DOH DOH Spotlight Type keyword or question Search Thumb Nail Photo <ul><li>LIVE WELL DC: </li></ul><ul><ul><li>Healthy tips, FAQs, & events for you & your family. </li></ul></ul>Thumb Nail Photo Thumb Nail Photo GET VACCINATED: It’s Flu Season! Check the Flu Resource Center. HIV/AIDs: DC’s continuing epidemic featured in new documentary, “The Other City.” Services Go There >> Thumb Nail Photo WHO ARE YOU? Search by Audience: Individuals (patients, students, seniors, teens), professionals, community, educators, and volunteers Go There >> Go There >> Thumb Nail Photo Thumb Nail Photo HOW ARE YOU? Wellness Categories: (nutrition, heart health, prenatal care), recovery (addiction, chronic diseases), prevention, & emergencies WHAT CAN WE DO FOR YOU? Search Alpha by Topic: AIDS/HIV, Bioterrorism, Birth Certificates, Free Condoms, Licensing, Quit Smoking, and a variety of other health issues DC.gov DOH Birth & Death Certificates Free Condoms Smoking Laws Restaurant Closures Internships Statistics & Data Featured News Featured Services 10/10/10 News Item #1 10/10/10 News Item #1 Animal Licenses, Permits, & Fees Fido needs love & health care, too! Domestic Partnership Make it legal to get health benefits. Refugee Health Program Helps refugees stay healthy & stay employed. Community Engagement Professional & Business Online Resources SERVICES 2nd level: Services Break-out
    9. 10. Department of Health DC Department of Health Office Hours Mon – Fri 8:15 am to 4:45 pm How to Reach Us About DOH Services Community Engagement Professional & Business Online Resources Type keyword or question Search DC.gov DOH DC Home > DOH Home > Services > What Can We Do for You? Thumb Nail Photo AIDS/HIV Get information on testing and counseling, prevention education and intervention, free condoms, medical support, free medication and insurance, housing, nutrition, personal care, emergency services, and and more. Thumb Nail Photo Bioterrorism Learn about emergency preparedness, biological and chemical agents and emerging infectious diseases. Thumb Nail Photo Birth Certificates Fill out an birth certificate request form. Get information about fees and supporting documentation. Thumb Nail Photo Certificate of Need Certificates of Need allow health care providers to establish new services, make certain capital expenditures, or take certain other actions as specified in DC Law 11-191. Thumb Nail Photo Domestic Partnership Get forms, information and instructions for establishing or dissolving a domestic partnership in the District. SERVICES 3 rd level: What Can We Do for You >> Gen. Landing with Listing & Images

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