Présentation Windows Phone 7


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The standard slidedeck for presenting Windows Phone 7 as an OS and as a platform with the apps marketplace, the hubs, the music and video contents from Zune, etc... Feel free to reuse and spread!

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Présentation Windows Phone 7

  1. 1. Christophe Lauer twitter: @clauer<br />Business Development Manager w/ Digital Agencies<br />Introduction to Windows Phone 7<br />Microsoft France<br />
  2. 2. Designed for Life in Motion<br />Designed for Life in Motion<br />Designed for Life in Motion<br />A Different Kind of Phone<br />
  3. 3. “I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” <br /> Eric Zeman InformationWeek<br />“…it is different enough to embarrass pretty much everyone else except Apple.”<br /> Charlie Sorrel, Wired<br />“All of the major wireless carriers and every likely hardware maker are backing it, and they’d be stupid not to, it’s awesome.“<br /> Matt Buchanan at Gizmodo<br />Microsoft Gets Its Groove Back<br />“Microsoft hit it out of the park by creating an<br />innovative and exciting smartphone platform.”<br /> Matthew Miller of ZDNet<br />“Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.” <br /> Peter Ha, TIME<br />“The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.” <br />“I kind of LOVED it.”<br /> Jessica Mintz, AP<br />“Microsoft had three challenges: bring the Windows Mobile UI up to par, differentiate using its unique assets, and re-engage developers. With Windows Phone 7, Microsoft has accomplished the first two and put itself in position to hit the third.” <br />AviGreengart, Current Analysis<br />
  4. 4. Changing our GameA New Approach with WP7<br />DESIGN: <br />END USER COMES FIRST<br />PLATFORM: RICHER, DEEPER, EASIER APPS<br />HARDWARE:<br />FASTER TO MARKET, LESS HEAVY<br />LIFTING<br />
  5. 5. Target: Life Maximizers<br />WHO ARE LIFE MAXIMIZERS?<br />WHAT’S IMPORTANT TO THEM?<br />Not feeling overwhelmed<br />Balanced priorities<br />Growing personally and professionally<br />Living life to the fullest<br />Busy personally and professionally<br />Living a rich, active life<br />Settled rather than seeking<br />Juggling priorities<br />Value technology as a means to achieve goals<br />
  6. 6. Excelling in 7 Areas<br />“START” EXPERIENCE<br />Simple and delightful START screen with all your relevant information at your fingertips<br />SOCIAL COMMUNICATIONS<br />‘People-centric’ experiences merging social nets with communication<br />HARDWARE CHOICE<br />Range of sizes, keyboard options, look and feel<br />PHOTOS<br />Best photo phone availableReplaces your point and shoot<br />BEST FOR BUSINESS USERS<br />Continued focus on user productivity<br />LOCATION AWARE SEARCH<br />Full search capability delivering location relevant results<br />XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live<br />
  7. 7. Standardized Hardware Foundation<br />Capacitive touch<br />4 or more contact points<br />800 WVGA / 480 HVGA<br />Sensors<br />A-GPS, Accelerometer, Compass, Light, Proximity<br />Camera<br />5 mega pixels or more, flash required, camera button required<br />Multimedia<br />Common detailed specs, Codec acceleration<br />Memory<br />256MB RAM or more, 8GB Flash or more<br />GPU<br />DirectX 9 acceleration<br />CPU<br />ARMv7 Cortex/Scorpion or better<br />480 WVGA / 320 HVGA<br />Hardware buttons | Start, Search, Back<br />
  8. 8. Inspiration<br />
  9. 9. Windows Phone 7 Tiles & Hubs<br />
  10. 10. What’s Built In<br />Meeting high expectations<br />DESIGN/MOTION/TOUCH<br />Delightful touch experience on capacitive screens<br />BROWSER<br />High-performance browsing experience<br />MUSIC , VIDEO, PHOTOS<br />Fully integrated Zune experience, connected Photos<br />COMMUNICATION<br />People-centric experiences merging social nets with communication<br />MAPS & DIRECTIONS<br />Context aware, turn-by-turn, walking or driving<br />APPS & GAMES<br />Best of breed developer platform for apps & games<br />
  11. 11. Xbox LIVE Gaming Services<br />Windows Phone will extend the Xbox LIVE brand beyond the console for the first time<br />Windows Phone is the first step towards our vision of a ubiquitous gaming service<br />Identity<br />Friends<br />Premium placement helps your titles stand out and avoid the race to the bottom<br />Achievements<br />Merchandising Premium Placement<br />
  12. 12. Two Flavors of Applications<br /><ul><li>High performance game framework
  13. 13. Rapid creation of multi-screen 2D and 3D games
  14. 14. Rich content pipeline
  15. 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
  16. 16. Modern XAML/event-driven application UI framework
  17. 17. Rapid creation of visually stunning apps
  18. 18. Metro-themed UI controls
  19. 19. HTML/JavaScript
  20. 20. 500,000 developers spanning Windows and web</li></li></ul><li>On-Device Marketplace<br />Rich discovery and purchase experience on every device<br />Credit card and mobile operator billing supported: 70/30 rev share<br />Business models include: free, try/buy, 1-time purchase<br />Your company<br />Your icon<br />Your app<br />Your image<br />
  21. 21. Hardware Launch Partners<br />
  22. 22. Mobile Operator Launch Partners<br />
  23. 23. Next Steps<br />16<br />Register at the Windows Phone 7 Marketplace<br /><br />Windows Phone 7 Developer Home Page<br /><br />Windows Phone 7 Application Certification Requirements<br /><br />Application Policy Guidelines<br /><br />Content Policy Guidelines<br /><br />Forums<br /><br />
  24. 24. Q&A<br />
  25. 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. <br />MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />