Présentation Windows Phone 7

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The standard slidedeck for presenting Windows Phone 7 as an OS and as a platform with the apps marketplace, the hubs, the music and video contents from Zune, etc... Feel free to reuse and spread!

The standard slidedeck for presenting Windows Phone 7 as an OS and as a platform with the apps marketplace, the hubs, the music and video contents from Zune, etc... Feel free to reuse and spread!

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  • 1. Christophe Lauer twitter: @clauer
    Business Development Manager w/ Digital Agencies
    Introduction to Windows Phone 7
    Microsoft France
  • 2. Designed for Life in Motion
    Designed for Life in Motion
    Designed for Life in Motion
    A Different Kind of Phone
  • 3. “I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” 
    Eric Zeman InformationWeek
    “…it is different enough to embarrass pretty much everyone else except Apple.”
    Charlie Sorrel, Wired
    “All of the major wireless carriers and every likely hardware maker are backing it, and they’d be stupid not to, it’s awesome.“
    Matt Buchanan at Gizmodo
    Microsoft Gets Its Groove Back
    “Microsoft hit it out of the park by creating an
    innovative and exciting smartphone platform.”
    Matthew Miller of ZDNet
    “Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.”
    Peter Ha, TIME
    “The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.”
    “I kind of LOVED it.”
    Jessica Mintz, AP
    “Microsoft had three challenges: bring the Windows Mobile UI up to par, differentiate using its unique assets, and re-engage developers. With Windows Phone 7, Microsoft has accomplished the first two and put itself in position to hit the third.”
    AviGreengart, Current Analysis
  • 4. Changing our GameA New Approach with WP7
    DESIGN:
    END USER COMES FIRST
    PLATFORM: RICHER, DEEPER, EASIER APPS
    HARDWARE:
    FASTER TO MARKET, LESS HEAVY
    LIFTING
  • 5. Target: Life Maximizers
    WHO ARE LIFE MAXIMIZERS?
    WHAT’S IMPORTANT TO THEM?
    Not feeling overwhelmed
    Balanced priorities
    Growing personally and professionally
    Living life to the fullest
    Busy personally and professionally
    Living a rich, active life
    Settled rather than seeking
    Juggling priorities
    Value technology as a means to achieve goals
  • 6. Excelling in 7 Areas
    “START” EXPERIENCE
    Simple and delightful START screen with all your relevant information at your fingertips
    SOCIAL COMMUNICATIONS
    ‘People-centric’ experiences merging social nets with communication
    HARDWARE CHOICE
    Range of sizes, keyboard options, look and feel
    PHOTOS
    Best photo phone availableReplaces your point and shoot
    BEST FOR BUSINESS USERS
    Continued focus on user productivity
    LOCATION AWARE SEARCH
    Full search capability delivering location relevant results
    XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live
  • 7. Standardized Hardware Foundation
    Capacitive touch
    4 or more contact points
    800 WVGA / 480 HVGA
    Sensors
    A-GPS, Accelerometer, Compass, Light, Proximity
    Camera
    5 mega pixels or more, flash required, camera button required
    Multimedia
    Common detailed specs, Codec acceleration
    Memory
    256MB RAM or more, 8GB Flash or more
    GPU
    DirectX 9 acceleration
    CPU
    ARMv7 Cortex/Scorpion or better
    480 WVGA / 320 HVGA
    Hardware buttons | Start, Search, Back
  • 8. Inspiration
  • 9. Windows Phone 7 Tiles & Hubs
  • 10. What’s Built In
    Meeting high expectations
    DESIGN/MOTION/TOUCH
    Delightful touch experience on capacitive screens
    BROWSER
    High-performance browsing experience
    MUSIC , VIDEO, PHOTOS
    Fully integrated Zune experience, connected Photos
    COMMUNICATION
    People-centric experiences merging social nets with communication
    MAPS & DIRECTIONS
    Context aware, turn-by-turn, walking or driving
    APPS & GAMES
    Best of breed developer platform for apps & games
  • 11. Xbox LIVE Gaming Services
    Windows Phone will extend the Xbox LIVE brand beyond the console for the first time
    Windows Phone is the first step towards our vision of a ubiquitous gaming service
    Identity
    Friends
    Premium placement helps your titles stand out and avoid the race to the bottom
    Achievements
    Merchandising Premium Placement
  • 12. Two Flavors of Applications
    • High performance game framework
    • 13. Rapid creation of multi-screen 2D and 3D games
    • 14. Rich content pipeline
    • 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
    • 16. Modern XAML/event-driven application UI framework
    • 17. Rapid creation of visually stunning apps
    • 18. Metro-themed UI controls
    • 19. HTML/JavaScript
    • 20. 500,000 developers spanning Windows and web
  • On-Device Marketplace
    Rich discovery and purchase experience on every device
    Credit card and mobile operator billing supported: 70/30 rev share
    Business models include: free, try/buy, 1-time purchase
    Your company
    Your icon
    Your app
    Your image
  • 21. Hardware Launch Partners
  • 22. Mobile Operator Launch Partners
  • 23. Next Steps
    16
    Register at the Windows Phone 7 Marketplace
    http://developer.windowsphone.com/Signup-Create-Account.aspx
    Windows Phone 7 Developer Home Page
    http://developer.windowsphone.com/
    Windows Phone 7 Application Certification Requirements
    http://go.microsoft.com/?linkid=9730558
    Application Policy Guidelines
    http://go.microsoft.com/?linkid=9730556
    Content Policy Guidelines
    http://go.microsoft.com/?linkid=9730557
    Forums
    http://social.msdn.microsoft.com/Forums/en-US/category/windowsphone
  • 24. Q&A
  • 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
    MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.