Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"

Best of Digital & Social Media CampaignsChristophe Lauer – 22 Nov. 2011 – Paris, France

Lars SilberbauerSocial Media Director, LEGO Grouptwitter: @larssilbauerSveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkirMaxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbierChristophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer

►CATEGORY 1: Tourism and Travels ► 3 : Ireland « Nick and Sam’s Roadtrip » ► 2 : The « Mexico Taxi Project » ► 1 : Switzerland « Sebi and Paul »

#3 Ireland « Nick and Sam’s Roadtrip » http://www.discoverireland.com/gb/campaigns/roadtrip/

#2 The Mexico Taxi Project http://mexicotaxiproject.com/

#1 Switzerland « Sebi and Paul » http://chat.myswitzerland.com/

►CATEGORY 2: e-commerce and Retail ► 3 : Macy’s « Believe-O-Magic » ► 2 : Turkcell Tweets ► 1 : Tesco : Homeplus virtual stores in Korea

#3 Macy’s « Believe O Magic » http://www.youtube.com/watch?v=xvzRXy3J0Z0

#2 Turkcell Tweets Submitted by Gregory Pouy - @gregfromparishttp://www.youtube.com/watch?feature=player_embedded&v=PSgk7YOigG8

#1 Tesco in Korean subwayhttp://www.viralblog.com/mobile-and-apps/virtual-shopping-in-the-subway/

►CATEGORY 3: Banks and financials ► 3 : Caisse d’Epargne « Envers du Web » ► 3 : BNP Paribas « Parlons vrai » ► 2 : Garanti Bank « Last customer not using online banking » ► 1 : NAB « Break Up »

#3-bis Caisse d’Epargne http://www.youtube.com/watch?v=uxAfOeJxd1M

#3 BNP Paribas « Parlons vrai »http://www.youtube.com/watch?feature=player_embedded&v=l9vehxJc3xc

#2 Garanti Bank « Last customer… »http://www.youtube.com/watch?feature=player_embedded&v=dQ93ONkAKFs#!

#1 NAB « Break up » http://breakup.nab.com.au/

►CATEGORY 4: Cars and Automotive ► 3 : Chevy Sonic « Let’s do it » ► 2 : Mercedes « The tweet race » ► 2 : Mercedes « Escape the Map » ► 1 : Nissan Leaf

#3 Chevrolet Sonic http://letsdothis.com/

#2 Mercedes « The tweet race »http://www.mbtweetrace.com/mercedes/map http://vimeo.com/22300987

#2 Mercedes « Escape the Map » http://www.escapethemap.co.uk/

#1 Nissan Leaf http://www.nissanusa.com/leaf-electric-car/index?intcmp=home_ev_micro.Promo.Homepage.Home.P1#/leaf-electric-car/index

Video: Nissan LEAF Visit this page:http://www.awardshowcase.net/thenewcar/ And click the play button!

►CATEGORY 5: Luxury, Cosmetics and Fragrances ► 3 : Biotherm Hommes « Moustag » ► 2 : Oscar de la Renta « Facebook Shop » ►1 : Longchamp « Keep on Riding »

#3 Biotherm « Moustag »http://www.facebook.com/BiothermCanada?sk=app_229196860467723

#2 Oscar de la Rentahttp://www.facebook.com/oscardelarenta?sk=app_229637540434446

#1 Longchamp « Keep on Riding » http://www.youtube.com/user/LongchampParis?ob=5 Submitted by Nicolas Halftermeyer, thanks Nicolas !

Like what you see?You can find more about these campaigns andalso some extras on my blog: http://www.clauer.fr/2011/11/best-of-campagnes- marketing-digital-conference-ebg/Yes, it‘s in French, sorry. May be you can giveGoogle Translate a try if you don‘t read French...

(FUN BONUS)The all-time best integrated campaign! http://www.youtube.com/watch?v=FOcujXpbkhg

THANK YOU!Lars SilberbauerSocial Media Director, LEGO Grouptwitter: @larssilbauerSveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkirMaxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbierChristophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer

http://altaide.typepad.com	3511
http://www.clauer.fr	1222
http://www.scoop.it	314
http://www.narominded.com	281
http://thebiznet.fr	127
http://clauer.fr	64
http://www.altaide.typepad.com	36
http://feeds.feedburner.com	19
http://paper.li	19
http://pigeindexeroff	10
http://pyraphael.tumblr.com	5
http://a0.twimg.com	4
http://clauer.parasoup.de	3
http://www.netvibes.com	3
http://www.rss-one.com	2
http://pigeindexermau	2
http://us-w1.rockmelt.com	1
http://meltwaternews.com	1
http://webmail1m.orange.fr	1
http://cc.bingj.com	1
http://www.google.com&_=1323802521946 HTTP	1
http://www.google.com&_=1323796960076 HTTP	1
http://www.bonweb.fr	1
http://clauer.soup.io	1
http://safe.tumblr.com	1
http://altaide.typepad.com&_=1323160891260 HTTP	1
http://altaide.typepad.com&_=1323160852030 HTTP	1
http://translate.googleusercontent.com	1
http://webcache.googleusercontent.com	1

Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"

by Christophe Lauer on Nov 24, 2011

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Best of Digital Campaigns -- EBG "Social Media & Mobile 2011" — Presentation Transcript