Christine RochelleVP OperationsPCG Digital Marketing
•   Blogging for a business brand•   Writing for an audience•   Share your voice online•   Additional linking strategies
• 86% of people skip TV commercials• 44% of direct mail is never opened• 91% of email users have opt out of emails  they s...
• 67% of B2C companies have acquired a customer  through Facebook• 2/3 of marketers say their company blog is “critical”  ...
Define your brand.   -How should readers define your business?   Research competitors’ blogs.   -What is their brand?   -H...
 What do your readers need most? What are the biggest problems they are looking to solve? What information are they sea...
Pick your platform-Wordpress-Blogger-SquareSpaceIdentify your sharing networks and other content tools-Slideshare – share ...
Editorial CalendarContributors and Editors Posting dates   Topics covered     Call to actions      Schedule time for engag...
Industry buzzLocal newsStaff chatterSocial conversationsContent library*
Twitter is more effective in generating views on your blog,especially for news about your business.*Average views:Twitter:...
Add a photo: 14% increase in engagementAdd a video: double your engagementAdd photo, video & audio: 3.5x the engagement
Mandate a disclosure policythat complies with the lawMake sure people who workfor you or with you knowwhat the rules areMo...
Create your blogging roadmapKnow your audienceBe consistentShare smartUse creative link strategiesBe yourself, show person...
Christine RochelleVP OperationsPCG Digital Marketing@CLRochelleChristine@PCGmailer.comChristineRochelle.com
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
A Unique Business Blogging Strategy
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A Unique Business Blogging Strategy

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A unique perspective on the corporate blog as presented at the Digital Marketing Strategies Conference in Las Vegas by Christine Rochelle, VP Operations of PCG Digital Marketing.

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  • Don’t underestimate the power social media and blogging will have on your office culture
  • Recent PANDA updates pushed blogs and videos UP and PR sites DOWN
  • Notice how it breaks your business into different categories like service, used cars, new cars, parts
  • Image sharing sites are popping up all over, including Pinterest. Don’t ruin this fast growing network w/ads and white noise!
  • A Unique Business Blogging Strategy

    1. 1. Christine RochelleVP OperationsPCG Digital Marketing
    2. 2. • Blogging for a business brand• Writing for an audience• Share your voice online• Additional linking strategies
    3. 3. • 86% of people skip TV commercials• 44% of direct mail is never opened• 91% of email users have opt out of emails they subscribed to• 200 million Americans are on FTC’s “Do Not Call” list• Nearly 54% of people looking for information do not go to the Yellow Pages
    4. 4. • 67% of B2C companies have acquired a customer through Facebook• 2/3 of marketers say their company blog is “critical” to their business• 57% of businesses have acquired a customer through their blog• The average budget spent on company blogs & social media has doubled• 83% of marketers believe Facebook is “critical” to their business
    5. 5. Define your brand. -How should readers define your business? Research competitors’ blogs. -What is their brand? -How are they engaging with readers? Audit your current content. -Website -Videos, Social Media Write down your goals. -What will blogging achieve for you? -What is your timeline for success?
    6. 6.  What do your readers need most? What are the biggest problems they are looking to solve? What information are they searching for? What trends are influencing your business or success?* *Hubspot.com
    7. 7. Pick your platform-Wordpress-Blogger-SquareSpaceIdentify your sharing networks and other content tools-Slideshare – share PDFs like brochures-YouTube – videos-Twitter-Facebook-Pinterest – photos & videos
    8. 8. Editorial CalendarContributors and Editors Posting dates Topics covered Call to actions Schedule time for engagement
    9. 9. Industry buzzLocal newsStaff chatterSocial conversationsContent library*
    10. 10. Twitter is more effective in generating views on your blog,especially for news about your business.*Average views:Twitter: 2.2 viewsLinkedIn: 2 viewsFacebook: 1.7 views *MediaBistro
    11. 11. Add a photo: 14% increase in engagementAdd a video: double your engagementAdd photo, video & audio: 3.5x the engagement
    12. 12. Mandate a disclosure policythat complies with the lawMake sure people who workfor you or with you knowwhat the rules areMonitor what they’re doingon your behalf
    13. 13. Create your blogging roadmapKnow your audienceBe consistentShare smartUse creative link strategiesBe yourself, show personality, and have fun!
    14. 14. Christine RochelleVP OperationsPCG Digital Marketing@CLRochelleChristine@PCGmailer.comChristineRochelle.com

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