Don’t underestimate the power social media and blogging will have on your office culture
Recent PANDA updates pushed blogs and videos UP and PR sites DOWN
Notice how it breaks your business into different categories like service, used cars, new cars, parts
Image sharing sites are popping up all over, including Pinterest. Don’t ruin this fast growing network w/ads and white noise!
A Unique Business Blogging Strategy
Christine RochelleVP OperationsPCG Digital Marketing
• Blogging for a business brand• Writing for an audience• Share your voice online• Additional linking strategies
• 86% of people skip TV commercials• 44% of direct mail is never opened• 91% of email users have opt out of emails they subscribed to• 200 million Americans are on FTC’s “Do Not Call” list• Nearly 54% of people looking for information do not go to the Yellow Pages
• 67% of B2C companies have acquired a customer through Facebook• 2/3 of marketers say their company blog is “critical” to their business• 57% of businesses have acquired a customer through their blog• The average budget spent on company blogs & social media has doubled• 83% of marketers believe Facebook is “critical” to their business
Define your brand. -How should readers define your business? Research competitors’ blogs. -What is their brand? -How are they engaging with readers? Audit your current content. -Website -Videos, Social Media Write down your goals. -What will blogging achieve for you? -What is your timeline for success?
What do your readers need most? What are the biggest problems they are looking to solve? What information are they searching for? What trends are influencing your business or success?* *Hubspot.com
Pick your platform-Wordpress-Blogger-SquareSpaceIdentify your sharing networks and other content tools-Slideshare – share PDFs like brochures-YouTube – videos-Twitter-Facebook-Pinterest – photos & videos
Editorial CalendarContributors and Editors Posting dates Topics covered Call to actions Schedule time for engagement
Industry buzzLocal newsStaff chatterSocial conversationsContent library*
Twitter is more effective in generating views on your blog,especially for news about your business.*Average views:Twitter: 2.2 viewsLinkedIn: 2 viewsFacebook: 1.7 views *MediaBistro
Add a photo: 14% increase in engagementAdd a video: double your engagementAdd photo, video & audio: 3.5x the engagement
Mandate a disclosure policythat complies with the lawMake sure people who workfor you or with you knowwhat the rules areMonitor what they’re doingon your behalf
Create your blogging roadmapKnow your audienceBe consistentShare smartUse creative link strategiesBe yourself, show personality, and have fun!
Christine RochelleVP OperationsPCG Digital Marketing@CLRochelleChristine@PCGmailer.comChristineRochelle.com