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A Cohesive Social Media Strategy
 

A Cohesive Social Media Strategy

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Walk through some examples of how to "marry" SEO basics and Social Media best practices.

Walk through some examples of how to "marry" SEO basics and Social Media best practices.

Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.

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  • The big debate now is – where do we focus on – social or SEO? Is SEO outdated? Is social worth the ROI?
  • The truth is…you need both. But you need a balance of the two to really succeed. In fact, one supports the other. And I’m going to walk you through how to do that.
  • So here’s our master list of social media and blogging tools.
  • So now you’re saying, Christine what does that even mean. You have got to be kidding me with that list.
  • Let’s look at that list again. Outlined in orange is what I want all of you to focus on. That doesn’t mean there are not opportunities for both SEO and social engagement in other networks, but for now we’re going to focus on these. Keep in mind for now I’m not going to talk about paid advertising. That is certainly a league of its own, but your paid ads in Google don’t affect your Google organic listings, so for now we’ll keep them separate.
  • Advertiser gets an email every time someone claims and any other updates regarding offer Reach current fans and their friends of fans

A Cohesive Social Media Strategy A Cohesive Social Media Strategy Presentation Transcript

  • A Cohesive Social MediaStrategy That Makes Sense Christine Rochelle @CLRochelle
  • Video YouTube (owned by Google) Vine (owned by Twitter)Bookmarking Sites Digg Reddit StumbleUponPhoto-sharing Instagram (owned by Facebook) Flickr (owned by Yahoo!)Business check-ins/Reviews FourSquare YelpIn a League of Their Own (also a good movie) Twitter Facebook (can check-in to locations) Pinterest (bookmark photos)Blogging Wordpress Blogger TumblrWish they were Facebook Google+ (Google, of course!) MySpace (owned by Justin Timberlake)Get Professional LinkedIn Email marketing
  • Video YouTube (owned by Google) Vine (owned by Twitter)Bookmarking Sites Digg Reddit StumbleUponPhoto-sharing Instagram (owned by Facebook) Flickr (owned by Yahoo!)Business check-ins/Reviews FourSquare YelpIn a League of Their Own (also a good movie) Twitter Facebook (can also check-in to locations) Pinterest (bookmark photos)Blogging Wordpress Tumblr BloggerWish they were Facebook Google+ (Google, of course!) MySpace (owned by Justin Timberlake)Get Professional LinkedIn Email marketing
  • Get Organized Content calendar Consistent message GetGet Optimized Di gi t a Know your keywords l! Use keywords in videos, blogs, content, title/alt elements, & social hashtagsGet Visual Gain attention span through social friendly images Use video to present your team as experts in fieldGet Social Understand your markets on each network Switch up titles/descriptions when sharing linksGet ROI Report on metrics using Google Analytics organic search referrals2/18/13
  • Get Organized….or Go Home.  Content calendar is a must  Plan for consistent messages to be delivered across all channels 2/18/13
  • Get Optimized: SEO BasicsStep 1: Use the Google Keyword ToolFind your keywordsStep 2: Optimize your meta data Keep it short META Use your keywords TITLE Engaging descriptions=higher CTRMETADESCRIPTION 2/18/13
  • Anchor text – phrase “SEO SEO Basics Basics” links to anotherStep 3: Build a blog blog On-site or Wordpress Post min. 2x month “title” of theStep 4: Build your linking roads link is “SEO 3-4 links per post Basics” to to inventory, specials show Google Use alt and title elements how to identify what the link is about
  • KeywordFocus:Jackson OilChange1st link:Anchor text: oilchangeLink to: ServiceDept page onmain siteTitle element:oil changejackson
  • Get Visual: Instagram is Your Photo Friend• Create social-friendly photos with Instagram• Use within your blog and social networks• Get creative! Think of Instagram as joining an art community!• Use hashtags with your keywords2/18/13
  • Get Visual: Create a How-To on YouTube• How-to video of the oil change/service• Embed in blog, use for additional content on social• Keep it short• Use keywords in title, description• Link to related blog/page in description, not just root domain 2/18/13
  • Get Social: Share on Google+ Use hashtags for keywords Original keyword focus: Jackson oil change Same meta title and meta description mentioned in SEO basics that is visible in Google Search
  • Get Social: Post an offer on Facebook• Post a link to your same blog on Facebook• Add an image of a coupon related to the blog• Start a conversation – ask what kind of offers they would like to see next• Post from 1pm-6pm for best CTRs
  • Get Social: Tweet it up• Post blog/offer to Twitter, ask for Retweet (“Please RT”)• Twitter mining – search for users in your area talking about servicing their car, send them the offer directly• Use hashtags of keywords to get found• Your activity on Twitter should be HIGHER than Facebook, due to how the feeds work2/18/13
  • Get Social: FourSquarereflects current deals/offers
  • Get Social: Email • Filter your CRM by customers who haven’t serviced their car recently or due for an oil change • Send email only to that list with current oil change coupon • Keep email short, to the point, and with engaging headline • Allow them to print coupon or display it on smartphone2/18/13
  • Get ROl: Google Analytics • Referrals • Organic search • Track popular keywords • Measure traffic spikes vs. email campaigns, social offers2/18/13
  • Get Organized Content calendar Consistent message GetGet Optimized Di gi t a Know your keywords l! Use keywords in videos, blogs, content, title/alt elements, & social hashtagsGet Visual Gain attention span through social friendly images Use video to present your team as experts in fieldGet Social Understand your markets on each network Switch up titles/descriptions when sharing linksGet ROI Report on metrics using Google Analytics organic search referrals2/18/13
  • Questions? Christine Rochelle Christine@pcgmailer.com @CLRochelle2/18/13