3 Social Strategies Your Brand is Missing

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Social media presentation developed and presented at executive summit for consumer tech industry.

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3 Social Strategies Your Brand is Missing

  1. 1. TOP 3 SOCIAL MEDIA STRATEGIES YOUR BRAND IS MISSING Christine Rochelle Integrated Marketing Manager @CLRochelle #GetIntegrated
  2. 2. So Many Networks, So Little Time
  3. 3. Goal: Identify Top 3 Strategies To Implement Now • Power of Influencers • Reputation Management • Videos
  4. 4. POWER OF INFLUENCERS INTEGRATE YOUR PR RELATIONSHIPS WITH SOCIAL MEDIA UTILIZING SOCIAL MEDIA CURRENCY AND ENGAGEMENT EFFORTS
  5. 5. Influencers: Facebook SHARES, TAGS, AND INFLUENCER ADVERTISING
  6. 6. Influencers: Facebook ENGAGE UNDER YOUR BRAND NAME ON OTHER PAGES TIP: SETTINGS GEAR> USE FACEBOOK AS BRAND PAGE
  7. 7. LIST DEVELOPMENT, UTILIZE TWITTER SEARCH FOR ENGAGEMENT JOIN OR HOST A TWITTER CHAT Influencers: Twitter
  8. 8. LinkedIn • Group Engagement Through Customer-facing Management Influencers: LinkedIn& Google+ Google+ • Develop Circles to Target Content • Social Currency on a Missed Platform
  9. 9. Reputation Management
  10. 10. Reputation Management LISTEN. Always Reply. Encourage Feedback. Monitor With Tools.
  11. 11. Reputation Management • Take the conversation offline • Do not discuss customer details on public forums through lengthy responses • SM Manager should have access to CRM
  12. 12. Video Video consumers to double to 1.5 billion by 2015
  13. 13. Stay Consistent. Stick to Platforms With Large Audiences, Not Linking Value. Get Creative. Humanize Your Brand. Video
  14. 14. Video New Players: Vine, Instagram Video, Google+ Hangouts
  15. 15. Tell a Story. Bring Your Customers “Behind the Scenes.” Display Your Product. Educate. Promote a Contest.
  16. 16. Top 3 Strategies To Do Now • Power of Influencers • Reputation Management • Videos
  17. 17. Questions? Christine Rochelle ChristineR@lotus823.com @CLRochelle

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