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MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
MuBu MCG June 2010
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MuBu MCG June 2010

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Transcript

  • 1.  
  • 2. What is Mubu? Learning and community engagement projects with digital activities Distribution of resources through existing websites; flickr, twitter, facebook, YouTube, Wikipedia An online hub linking digital resources to showcase MuBu and develop online audiences Workforce development opportunities; skills development, networking, advocacy and support
  • 3. <ul><li>What is Mubu ? </li></ul><ul><li>40 projects </li></ul><ul><li>3 scholarships </li></ul><ul><ul><li>Mining </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Climate Change </li></ul></ul><ul><li>Creative Writing </li></ul><ul><li>Social Media Workshops </li></ul>
  • 4. Research <ul><li>User needs survey </li></ul><ul><ul><li>Family group, adult group, museum visitors, museum partners and online questionnaires </li></ul></ul><ul><ul><li>Content themes and formats </li></ul></ul><ul><ul><li>Build on existing audience research and consultation </li></ul></ul><ul><li>Feasibility study </li></ul><ul><ul><li>Project structure </li></ul></ul><ul><ul><li>Digital formats </li></ul></ul><ul><ul><li>Consideration of other digital projects </li></ul></ul>
  • 5. Results <ul><li>Ensure audience demand: </li></ul><ul><li>active co-development </li></ul><ul><li>The solution caters to today’s audiences </li></ul><ul><li>Present the variety of museum practice </li></ul><ul><li>Greater interactivity </li></ul><ul><li>Start small, build organically </li></ul>
  • 6. <ul><li>In accordance with </li></ul><ul><li>Collections Trust and MLA, </li></ul><ul><li>the project did not fund… </li></ul><ul><li>Online collections </li></ul><ul><li>Creation of a new website </li></ul><ul><li>Funding to update museum websites </li></ul><ul><li>Museum work created without audience interaction </li></ul>
  • 7. Aims and objectives <ul><li>To develop opportunities for research posts </li></ul><ul><li>To explore new ways of working within a project that has the flexibility to allow for risk taking and innovation, underpinned by international standards and best practice working </li></ul><ul><li>Creatively update/reinterpret existing online content for today’s audiences (eg video, podcasts, interactive maps) </li></ul><ul><li>Collaborate with audience groups, artists, writers and other partners on creation of new content </li></ul><ul><li>Create content in such a way that it can be reused, syndicated, aggregated and repurposed through third party websites </li></ul><ul><li>Distribute that digital content to the websites and channels that target audiences use </li></ul><ul><li>Provide training and support for museum staff and create a self-help network </li></ul><ul><li>Link to existing museum websites/Learn with Museums, thus increasing visitors </li></ul>
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  • 19. My Life As An Object <ul><li>Using participatory media to engage audiences around a selection of objects taken from East Midlands museums </li></ul>
  • 20.  
  • 21. My Life As An Object <ul><li>‘ Tea at Englefield Green’ (flickr), </li></ul><ul><li>Boots Baby Weigher (facebook) </li></ul><ul><li>Jewellery Box (eBay) </li></ul><ul><li>Raleigh Chopper (twitter) </li></ul>
  • 22. Yellow Chopper – Nottingham City Museum <ul><li>Use of micro-blogging website twitter http:// twitter.com/yellowchopper </li></ul><ul><li>123 tweets over 7 days </li></ul><ul><li>52 followers </li></ul><ul><li>Approximately 45 replies and 20 mentions </li></ul><ul><li>Nature of Twitter enables quicker take up of followers and wider accessibility over shorter period of time </li></ul>
  • 23.  
  • 24. <ul><li>Tweets written by a copywriter and former MA creative writing student </li></ul><ul><li>Mixture of pre-written Tweets as well as responses to followers’ comments </li></ul><ul><li>Narrative - bike given as a gift to its arrival at Nottingham City Museum </li></ul><ul><li>Pace and frequency of Tweets reflect the ‘emotion’ of the object </li></ul>
  • 25.  
  • 26. <ul><li>Use of place and narrative to create a strong story that followers could relate to </li></ul><ul><li>Pictures (twitpic), You Tube, GoogleMap and Spotify tie narrative to specific place and time </li></ul>
  • 27.  
  • 28. Contact <ul><li>Caroline Moore </li></ul><ul><li>Digital Access Development Officer </li></ul><ul><li>[email_address] </li></ul><ul><li>0116 252 7338 </li></ul><ul><li>www.mubu.org.uk </li></ul><ul><li>http:// twitter.com/mubunews </li></ul>

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