MuBu MCG June 2010

What is Mubu? Learning and community engagement projects with digital activities Distribution of resources through existing websites; flickr, twitter, facebook, YouTube, Wikipedia An online hub linking digital resources to showcase MuBu and develop online audiences Workforce development opportunities; skills development, networking, advocacy and support

What is Mubu ?
40 projects
3 scholarships
Mining
Food
Climate Change
Creative Writing
Social Media Workshops

Research
User needs survey
Family group, adult group, museum visitors, museum partners and online questionnaires
Content themes and formats
Build on existing audience research and consultation
Feasibility study
Project structure
Digital formats
Consideration of other digital projects

Results
Ensure audience demand:
active co-development
The solution caters to today’s audiences
Present the variety of museum practice
Greater interactivity
Start small, build organically

In accordance with
Collections Trust and MLA,
the project did not fund…
Online collections
Creation of a new website
Funding to update museum websites
Museum work created without audience interaction

Aims and objectives
To develop opportunities for research posts
To explore new ways of working within a project that has the flexibility to allow for risk taking and innovation, underpinned by international standards and best practice working
Creatively update/reinterpret existing online content for today’s audiences (eg video, podcasts, interactive maps)
Collaborate with audience groups, artists, writers and other partners on creation of new content
Create content in such a way that it can be reused, syndicated, aggregated and repurposed through third party websites
Distribute that digital content to the websites and channels that target audiences use
Provide training and support for museum staff and create a self-help network
Link to existing museum websites/Learn with Museums, thus increasing visitors

My Life As An Object
Using participatory media to engage audiences around a selection of objects taken from East Midlands museums

My Life As An Object
‘ Tea at Englefield Green’ (flickr),
Boots Baby Weigher (facebook)
Jewellery Box (eBay)
Raleigh Chopper (twitter)

Yellow Chopper – Nottingham City Museum
Use of micro-blogging website twitter http:// twitter.com/yellowchopper
123 tweets over 7 days
52 followers
Approximately 45 replies and 20 mentions
Nature of Twitter enables quicker take up of followers and wider accessibility over shorter period of time

Tweets written by a copywriter and former MA creative writing student
Mixture of pre-written Tweets as well as responses to followers’ comments
Narrative - bike given as a gift to its arrival at Nottingham City Museum
Pace and frequency of Tweets reflect the ‘emotion’ of the object

Use of place and narrative to create a strong story that followers could relate to
Pictures (twitpic), You Tube, GoogleMap and Spotify tie narrative to specific place and time

Contact
Caroline Moore
Digital Access Development Officer
[email_address]
0116 252 7338
www.mubu.org.uk
http:// twitter.com/mubunews

MuBu MCG June 2010

by Caroline Moore on Jul 01, 2010

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MuBu MCG June 2010 — Presentation Transcript