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GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p2)
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GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p2)

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Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through …

Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through the basics of planning video based campaigns, and hints in creating smart explainer videos. This presentation was used during the eGov Forum in Bahrain, April 2014. Check it out and let us know what you think at sayhello@clipatize.com

Published in: Marketing, Business, Technology

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  • 1. GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS Part II Jakub Lebuda CLIPATIZE. Explanatory videos.
  • 2. Video marketing campaing traffic understanding conversion
  • 3. PLANNING A CAMPAIGN = DEFINING THE USP
  • 4. http://www.toprankblog.com/2011/07/ online-marketing-media-mix/ GENERATING TRAFFIC who are we talking to? where are these people? Paid media Earned media Shared media Owned media
  • 5. http://www.toprankblog.com/2011/07/ online-marketing-media-mix/
  • 6. http://www.toprankblog.com/2011/07/ online-marketing-media-mix/
  • 7. CHANNELLING TRAFFIC #The promise #Context of use #WIIFM #social proof #call to action
  • 8. CHANNELLING TRAFFIC (cntnd) http://unbounce.com/landing- pages/7-elements-of-a-winning- landing-page/
  • 9. ENSURING UNDERSTANDING #explainer video #1-2-3-4 steps banner (hero shots) #key benefits list #live chat
  • 10. CONVERSION what do you want to achieve #call to action #conversion facility (form, download button, subscribe mechanism) #ensure a benefit
  • 11. PLANNING A CAMPAIGN #things to consider
  • 12. TRAFFIC LANDING PAGE VIDEO Know your budget and goals Encourage feedback Know your competitors (creation+plan, look globally) Ensure testing: A/B, focus groups, eyetracking Hosting (YT, other providers) Identify/know know your target Analytics: source of traffic, bounce rate Analytics: how people watch my video Agree on who is monitoring/evaluating the campaign Be ready for success (manage lead/conversions)
  • 13. GOOD LUCK!
  • 14. Thank you! jakub@clipatize.com twitter.com/clipatize facebook.com/clipatize

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