GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)

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Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through …

Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through the basic principles of video communications and then focuses on the value of explainer videos - short often animated videos which explain complex concepts in clear and visually attractive way. This presentation was used during the eGov Forum in Bahrain, April 2014. Find part 2 in a separate file! Enjoy!

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  • 1. GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS Part I Jakub Lebuda CLIPATIZE. Explanatory videos.
  • 2. ONLINE VIDEO: the whys and hows
  • 3. How users read on the web? # THEY DON’T! Nielsen Norman Group, http://www.nngroup.com/articles/how-users-read-on-the-web/
  • 4. Consider #Arabic LTR, RTL alphabet LTR, RTL design LTR+RTL skills   http://ux.stackexchange.com/questions/35780/why-would-users-of-an-arabic- interface-show-an-f-pattern-in-eye-tracking-tests or http://www.scribd.com/doc/75303513/Visual-Reading-Patterns-on-Arabic- Interfaces-Insights-from-Eye-Tracking
  • 5. Executives that prefer video over text #59% Forbes Insight 2010, http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
  • 6. The impact of videos in mass mailings #increase CTR by 96% http://www.prnewswire.com/news-releases/getresponse-study-shows-video- emails-increase-click-through-rates-by-96-percent-78406237.html
  • 7. #video #rocks!
  • 8. Video production – the process: 1. briefing 2. script 3. storyboard 4. shoot/illustrations+animation 5. postproduction (SFX, editing)
  • 9. EXPLANATORY VIDEO – a toolkit
  • 10. EXPLANATORY VIDEO – a toolkit Back in the days..
  • 11. EXPLANATORY VIDEO –philosophy behind patience and integrity problems vs solutions guide and drive explain the USP nonpersuasive viewers as begginers cut the fat
  • 12. Q to ask! what do you want to say? who are you talking to? what does make you different? what are the frustrations your audience experiences? what should the audience do after watching the video?
  • 13. TYPICAL STRUCTURE OF AN EXPLAINER VIDEO 1. problem 2. solution 3. explanation 4. reason to believe 5. call to action
  • 14. EXPLANATORY VIDEO #the tricks Metaphors See and say Tell a story Keep attention
  • 15. TODAY: scripting your first explainer video TOMORROW: video marketing campaing
  • 16. Intro to the Workshop: Work in teams Pick up a subject to be explained Prepare a rough script Sketch key frames of the story Present and get feedback
  • 17. Thank you! jakub@clipatize.com twitter.com/clipatize facebook.com/clipatize