GETTING STARTED WITH
ONLINE VIDEO COMMUNICATIONS
Part I
Jakub Lebuda
CLIPATIZE. Explanatory videos.
ONLINE VIDEO: the whys and hows
How users read on the web?
# THEY DON’T!
Nielsen Norman Group,
http://www.nngroup.com/articles/how-users-read-on-the-web/
Consider #Arabic
LTR, RTL alphabet
LTR, RTL design
LTR+RTL skills	
  
http://ux.stackexchange.com/questions/35780/why-woul...
Executives that prefer video
over text
#59%
Forbes Insight 2010,
http://images.forbes.com/forbesinsights/StudyPDFs/Video_i...
The impact of videos in mass
mailings
#increase CTR by 96%
http://www.prnewswire.com/news-releases/getresponse-study-shows...
#video
#rocks!
Video production
– the process:
1. briefing
2. script
3. storyboard
4. shoot/illustrations+animation
5. postproduction (SFX...
EXPLANATORY VIDEO
– a toolkit
EXPLANATORY VIDEO
– a toolkit
Back in the days..
EXPLANATORY VIDEO
–philosophy behind
patience and
integrity
problems vs
solutions
guide and drive
explain the USP
nonpersu...
Q to ask!
what do you want to say?
who are you talking to?
what does make you different?
what are the frustrations your au...
TYPICAL STRUCTURE
OF AN EXPLAINER VIDEO
1. problem
2. solution
3. explanation
4. reason to believe
5. call to action
EXPLANATORY VIDEO
#the tricks
Metaphors
See and say
Tell a story
Keep attention
TODAY:
scripting your first explainer video
TOMORROW:
video marketing campaing
Intro to the Workshop:
Work in teams
Pick up a subject to be explained
Prepare a rough script
Sketch key frames of the sto...
Thank you!
jakub@clipatize.com
twitter.com/clipatize
facebook.com/clipatize
GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)
GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)
GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)
Upcoming SlideShare
Loading in...5
×

GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)

7,233

Published on

Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through the basic principles of video communications and then focuses on the value of explainer videos - short often animated videos which explain complex concepts in clear and visually attractive way. This presentation was used during the eGov Forum in Bahrain, April 2014. Find part 2 in a separate file! Enjoy!

Published in: Technology, Marketing, Business

Transcript of "GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS (p1)"

  1. 1. GETTING STARTED WITH ONLINE VIDEO COMMUNICATIONS Part I Jakub Lebuda CLIPATIZE. Explanatory videos.
  2. 2. ONLINE VIDEO: the whys and hows
  3. 3. How users read on the web? # THEY DON’T! Nielsen Norman Group, http://www.nngroup.com/articles/how-users-read-on-the-web/
  4. 4. Consider #Arabic LTR, RTL alphabet LTR, RTL design LTR+RTL skills   http://ux.stackexchange.com/questions/35780/why-would-users-of-an-arabic- interface-show-an-f-pattern-in-eye-tracking-tests or http://www.scribd.com/doc/75303513/Visual-Reading-Patterns-on-Arabic- Interfaces-Insights-from-Eye-Tracking
  5. 5. Executives that prefer video over text #59% Forbes Insight 2010, http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
  6. 6. The impact of videos in mass mailings #increase CTR by 96% http://www.prnewswire.com/news-releases/getresponse-study-shows-video- emails-increase-click-through-rates-by-96-percent-78406237.html
  7. 7. #video #rocks!
  8. 8. Video production – the process: 1. briefing 2. script 3. storyboard 4. shoot/illustrations+animation 5. postproduction (SFX, editing)
  9. 9. EXPLANATORY VIDEO – a toolkit
  10. 10. EXPLANATORY VIDEO – a toolkit Back in the days..
  11. 11. EXPLANATORY VIDEO –philosophy behind patience and integrity problems vs solutions guide and drive explain the USP nonpersuasive viewers as begginers cut the fat
  12. 12. Q to ask! what do you want to say? who are you talking to? what does make you different? what are the frustrations your audience experiences? what should the audience do after watching the video?
  13. 13. TYPICAL STRUCTURE OF AN EXPLAINER VIDEO 1. problem 2. solution 3. explanation 4. reason to believe 5. call to action
  14. 14. EXPLANATORY VIDEO #the tricks Metaphors See and say Tell a story Keep attention
  15. 15. TODAY: scripting your first explainer video TOMORROW: video marketing campaing
  16. 16. Intro to the Workshop: Work in teams Pick up a subject to be explained Prepare a rough script Sketch key frames of the story Present and get feedback
  17. 17. Thank you! jakub@clipatize.com twitter.com/clipatize facebook.com/clipatize
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×