Video can work wonders to your communications strategy - lead generation, improve conversion rates, build visual identity and sales boost etc - if you know how to use it. This guide takes you through the basic principles of video communications and then focuses on the value of explainer videos - short often animated videos which explain complex concepts in clear and visually attractive way. This presentation was used during the eGov Forum in Bahrain, April 2014. Find part 2 in a separate file! Enjoy!
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