In 1922 the great inventor and visionary Thomas Edison prophesied: “I believe that the motion picture is destined to revolutionize our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks."
This is a detailed yet comprehensive memo on the benfits of video as a marketing tool. People don't read what you write on your website, because on average visitors spend 10 seconds viewing it - it's up to you to get their attention! How? Make it quick, make them empathize with your story and also, be clear about your message.
We make explainer videos, so we work with the art of explanation every day, we hope you enjoy this white paper written by Jakub (Kuba) Lebuda - Co-founder and CEO at Clipatize.
Looking forward to your comments!