YOUR NEXT                    BIG CLIENT:                     SOCIETY!Marco	  Steinberg;	  Director	  of	  Strategic	  Desi...
CRISIS!
HELSINKI:A	  NICE	  PLACE	  TO	  LIVE www.insidejob.fi
HELSINKI:A	  GREAT	  PLACE	  TO	  DIE www.insidejob.fi
The	  best	  way	  to	  predict	  the	  future	  is	  to	  design	  it.
Today’s	  problems	  won’t	  be	  solved	  by	  the	  logics	  that	  produced	  them.
TODAY’S	  CHALLANGE We	  know	  there	  is	  a	  problem,	  but	  what	  is	  it?                                         ...
Sept	  2008	  Subprime	  Bush	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  ...
````^`^``^`^``^``^`^```^`^`^    Innova,on	  begins	  by	  asking	  the	  right	  ques,on
Product/Service	  designInnova,on	  begins	  by	  asking	  the	  right	  ques,on
Strategic	  design           Innova,on	  begins	  by	  asking	  the	  right	  ques,on
A	  DIFFERENT	  WORLD18th	  century	  ins,tu,ons	  in	  the	  21st	  century	  world                                      ...
”PROPOSITION	  C”www.helsinkidesignlab.org
THE	  ARCHITECTURE	  OF	  THE	  SOLUTIONwww.low2no.org
Context?Content? Jätkäsaari,	  Helsinki
Environment
Environment   Architecture
Environment   Architecture                 Energy
Environment   Architecture Planning        Energy
Environment   ArchitectureBusiness            Planning        Energy
Environment   ArchitectureBusiness                             Behavior            Planning        Energy
Environment   ArchitectureBusiness                             Behavior            Planning        Energy                 ...
Environment   Architecture       Business                             Behavior                   Planning        Energy   ...
Design?
Integrated	  teams?
Doing	  together?
New	  investment	  partnerships?
Service	  ecosystem?
ConstrucIon	  materials?
Retail	  &	                                          Service	                          New	                        Busines...
The	  best	  innova,on	  policy	  is	  cultural	  policy
DESIGNING	  PLATFORMS	  www.brickstarter.org
RAVINTOLAPÄIVÄ
NIMBY	  to	  YIMBY
BRICKSTRATER(KICKSTARTER)
?what	  does	  this	  all	  mean?   41
FOR	  COMMISSIONERS                  42
FOR	  PRACTITIONERS                   43
FOR	  EDUCATORS                   44
Thank	  you!	     Marco	  Steinberg,	  Director	  of	  Strategic	  Design
The	  Finnish	  Innova,on	  Fund                    www.sitra.fi	        Some	  of	  our	  Design	  ini,a,ves              ...
Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
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Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)

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Presentatie van Marco Steinberg, Director of Strategic Design van het Helsinki Design Lab, tijdens de lancering van CLICKNL op 23 oktober 2012, over

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Transcript of "Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)"

  1. 1. YOUR NEXT BIG CLIENT: SOCIETY!Marco  Steinberg;  Director  of  Strategic  DesignFinnish  Innova,on  Fund,  Sitra 1
  2. 2. CRISIS!
  3. 3. HELSINKI:A  NICE  PLACE  TO  LIVE www.insidejob.fi
  4. 4. HELSINKI:A  GREAT  PLACE  TO  DIE www.insidejob.fi
  5. 5. The  best  way  to  predict  the  future  is  to  design  it.
  6. 6. Today’s  problems  won’t  be  solved  by  the  logics  that  produced  them.
  7. 7. TODAY’S  CHALLANGE We  know  there  is  a  problem,  but  what  is  it? 7
  8. 8. Sept  2008  Subprime  Bush                                                                                  Greenspan 8
  9. 9. ````^`^``^`^``^``^`^```^`^`^ Innova,on  begins  by  asking  the  right  ques,on
  10. 10. Product/Service  designInnova,on  begins  by  asking  the  right  ques,on
  11. 11. Strategic  design Innova,on  begins  by  asking  the  right  ques,on
  12. 12. A  DIFFERENT  WORLD18th  century  ins,tu,ons  in  the  21st  century  world 13
  13. 13. ”PROPOSITION  C”www.helsinkidesignlab.org
  14. 14. THE  ARCHITECTURE  OF  THE  SOLUTIONwww.low2no.org
  15. 15. Context?Content? Jätkäsaari,  Helsinki
  16. 16. Environment
  17. 17. Environment Architecture
  18. 18. Environment Architecture Energy
  19. 19. Environment Architecture Planning Energy
  20. 20. Environment ArchitectureBusiness Planning Energy
  21. 21. Environment ArchitectureBusiness Behavior Planning Energy
  22. 22. Environment ArchitectureBusiness Behavior Planning Energy SOLUTION
  23. 23. Environment Architecture Business Behavior Planning Energy SOLUTIONECOSYSTEM
  24. 24. Design?
  25. 25. Integrated  teams?
  26. 26. Doing  together?
  27. 27. New  investment  partnerships?
  28. 28. Service  ecosystem?
  29. 29. ConstrucIon  materials?
  30. 30. Retail  &   Service   New   Business   model AcIve   Change   Model CiIzens Fire  RegulaIons New Legal   Framework 15% EPBD New   Smart   Minimize   Investment   Interfaces carbon  in   Partnerships materials ”Green”   Energy   efficiency   Energy   solu,ons Provider
  31. 31. The  best  innova,on  policy  is  cultural  policy
  32. 32. DESIGNING  PLATFORMS  www.brickstarter.org
  33. 33. RAVINTOLAPÄIVÄ
  34. 34. NIMBY  to  YIMBY
  35. 35. BRICKSTRATER(KICKSTARTER)
  36. 36. ?what  does  this  all  mean? 41
  37. 37. FOR  COMMISSIONERS 42
  38. 38. FOR  PRACTITIONERS 43
  39. 39. FOR  EDUCATORS 44
  40. 40. Thank  you!   Marco  Steinberg,  Director  of  Strategic  Design
  41. 41. The  Finnish  Innova,on  Fund www.sitra.fi   Some  of  our  Design  ini,a,ves www.low2no.org   www.brickstarter.org   www.insidejob.fi   www.helsinkidesignlab.orgFollow  our  team’s  blog  at  helsinkidesignlab 46

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