Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)

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Presentatie van Marco Steinberg, Director of Strategic Design van het Helsinki Design Lab, tijdens de lancering van CLICKNL op 23 oktober 2012, over

Presentatie van Marco Steinberg, Director of Strategic Design van het Helsinki Design Lab, tijdens de lancering van CLICKNL op 23 oktober 2012, over

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  • 1. YOUR NEXT BIG CLIENT: SOCIETY!Marco  Steinberg;  Director  of  Strategic  DesignFinnish  Innova,on  Fund,  Sitra 1
  • 2. CRISIS!
  • 3. HELSINKI:A  NICE  PLACE  TO  LIVE www.insidejob.fi
  • 4. HELSINKI:A  GREAT  PLACE  TO  DIE www.insidejob.fi
  • 5. The  best  way  to  predict  the  future  is  to  design  it.
  • 6. Today’s  problems  won’t  be  solved  by  the  logics  that  produced  them.
  • 7. TODAY’S  CHALLANGE We  know  there  is  a  problem,  but  what  is  it? 7
  • 8. Sept  2008  Subprime  Bush                                                                                  Greenspan 8
  • 9. ````^`^``^`^``^``^`^```^`^`^ Innova,on  begins  by  asking  the  right  ques,on
  • 10. Product/Service  designInnova,on  begins  by  asking  the  right  ques,on
  • 11. Strategic  design Innova,on  begins  by  asking  the  right  ques,on
  • 12. A  DIFFERENT  WORLD18th  century  ins,tu,ons  in  the  21st  century  world 13
  • 13. ”PROPOSITION  C”www.helsinkidesignlab.org
  • 14. THE  ARCHITECTURE  OF  THE  SOLUTIONwww.low2no.org
  • 15. Context?Content? Jätkäsaari,  Helsinki
  • 16. Environment
  • 17. Environment Architecture
  • 18. Environment Architecture Energy
  • 19. Environment Architecture Planning Energy
  • 20. Environment ArchitectureBusiness Planning Energy
  • 21. Environment ArchitectureBusiness Behavior Planning Energy
  • 22. Environment ArchitectureBusiness Behavior Planning Energy SOLUTION
  • 23. Environment Architecture Business Behavior Planning Energy SOLUTIONECOSYSTEM
  • 24. Design?
  • 25. Integrated  teams?
  • 26. Doing  together?
  • 27. New  investment  partnerships?
  • 28. Service  ecosystem?
  • 29. ConstrucIon  materials?
  • 30. Retail  &   Service   New   Business   model AcIve   Change   Model CiIzens Fire  RegulaIons New Legal   Framework 15% EPBD New   Smart   Minimize   Investment   Interfaces carbon  in   Partnerships materials ”Green”   Energy   efficiency   Energy   solu,ons Provider
  • 31. The  best  innova,on  policy  is  cultural  policy
  • 32. DESIGNING  PLATFORMS  www.brickstarter.org
  • 33. RAVINTOLAPÄIVÄ
  • 34. NIMBY  to  YIMBY
  • 35. BRICKSTRATER(KICKSTARTER)
  • 36. ?what  does  this  all  mean? 41
  • 37. FOR  COMMISSIONERS 42
  • 38. FOR  PRACTITIONERS 43
  • 39. FOR  EDUCATORS 44
  • 40. Thank  you!   Marco  Steinberg,  Director  of  Strategic  Design
  • 41. The  Finnish  Innova,on  Fund www.sitra.fi   Some  of  our  Design  ini,a,ves www.low2no.org   www.brickstarter.org   www.insidejob.fi   www.helsinkidesignlab.orgFollow  our  team’s  blog  at  helsinkidesignlab 46