Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)

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Presentatie van Marco Steinberg, Director of Strategic Design van het Helsinki Design Lab, tijdens de lancering van CLICKNL op 23 oktober 2012, over

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Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)

  1. 1. YOUR NEXT BIG CLIENT: SOCIETY!Marco  Steinberg;  Director  of  Strategic  DesignFinnish  Innova,on  Fund,  Sitra 1
  2. 2. CRISIS!
  3. 3. HELSINKI:A  NICE  PLACE  TO  LIVE www.insidejob.fi
  4. 4. HELSINKI:A  GREAT  PLACE  TO  DIE www.insidejob.fi
  5. 5. The  best  way  to  predict  the  future  is  to  design  it.
  6. 6. Today’s  problems  won’t  be  solved  by  the  logics  that  produced  them.
  7. 7. TODAY’S  CHALLANGE We  know  there  is  a  problem,  but  what  is  it? 7
  8. 8. Sept  2008  Subprime  Bush                                                                                  Greenspan 8
  9. 9. ````^`^``^`^``^``^`^```^`^`^ Innova,on  begins  by  asking  the  right  ques,on
  10. 10. Product/Service  designInnova,on  begins  by  asking  the  right  ques,on
  11. 11. Strategic  design Innova,on  begins  by  asking  the  right  ques,on
  12. 12. A  DIFFERENT  WORLD18th  century  ins,tu,ons  in  the  21st  century  world 13
  13. 13. ”PROPOSITION  C”www.helsinkidesignlab.org
  14. 14. THE  ARCHITECTURE  OF  THE  SOLUTIONwww.low2no.org
  15. 15. Context?Content? Jätkäsaari,  Helsinki
  16. 16. Environment
  17. 17. Environment Architecture
  18. 18. Environment Architecture Energy
  19. 19. Environment Architecture Planning Energy
  20. 20. Environment ArchitectureBusiness Planning Energy
  21. 21. Environment ArchitectureBusiness Behavior Planning Energy
  22. 22. Environment ArchitectureBusiness Behavior Planning Energy SOLUTION
  23. 23. Environment Architecture Business Behavior Planning Energy SOLUTIONECOSYSTEM
  24. 24. Design?
  25. 25. Integrated  teams?
  26. 26. Doing  together?
  27. 27. New  investment  partnerships?
  28. 28. Service  ecosystem?
  29. 29. ConstrucIon  materials?
  30. 30. Retail  &   Service   New   Business   model AcIve   Change   Model CiIzens Fire  RegulaIons New Legal   Framework 15% EPBD New   Smart   Minimize   Investment   Interfaces carbon  in   Partnerships materials ”Green”   Energy   efficiency   Energy   solu,ons Provider
  31. 31. The  best  innova,on  policy  is  cultural  policy
  32. 32. DESIGNING  PLATFORMS  www.brickstarter.org
  33. 33. RAVINTOLAPÄIVÄ
  34. 34. NIMBY  to  YIMBY
  35. 35. BRICKSTRATER(KICKSTARTER)
  36. 36. ?what  does  this  all  mean? 41
  37. 37. FOR  COMMISSIONERS 42
  38. 38. FOR  PRACTITIONERS 43
  39. 39. FOR  EDUCATORS 44
  40. 40. Thank  you!   Marco  Steinberg,  Director  of  Strategic  Design
  41. 41. The  Finnish  Innova,on  Fund www.sitra.fi   Some  of  our  Design  ini,a,ves www.low2no.org   www.brickstarter.org   www.insidejob.fi   www.helsinkidesignlab.orgFollow  our  team’s  blog  at  helsinkidesignlab 46

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