Advancing Northeast Ohio’s Economy: Regional Business Attraction October 29, 2009

How Well Do You Know the Plus? 15% 20% 25% How many people live in one county and work in another?

15%

20%

25%

How Well Do You Know the Plus? Increased? Remained Stable? Declined? In the Last 15 Years, has Northeast Ohio’s Economy:

Increased?

Remained Stable?

Declined?

Economy: Long-Term Growth; Short-Term Mirroring Nation

Unemployment Gap to US Closing

Diversifying Economy

High Growth Industries Outpacing US

Mohr Partners Regional Economic Development Business Attraction

Mohr Partners

Regional Economic Development

Business Attraction

NEO Regional Economic Development System Funding and Leadership: Greater Cleveland Partnership,FFEF *(Other Metro Chambers in part) One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Grow Existing Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth

Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region. Team NEO’s Mission Generate Leads Execute Leads Promote Regional Teamwork

Lead Generation Targets Current Key national Site Selection Consultants (200) Larger projects, set the region’s reputation High opportunity industries Bio-medical (devices), Advanced Energy Minority Owned Businesses Teaming with NOMSDC, HBA Emerging Proactive International Attraction (FDI)

Current

Key national Site Selection Consultants (200)

Larger projects, set the region’s reputation

High opportunity industries

Bio-medical (devices), Advanced Energy

Minority Owned Businesses

Teaming with NOMSDC, HBA

Emerging

Proactive International Attraction (FDI)

Wind History in Ohio First wind electricity generator: Charles Brush, Cleveland, 1888 Experimental turbine: NASA, Sandusky, late 1970’s

Ohio: #2 in Wind Mfg. Potential Source: Renewable Energy Policy Project, September 2004 5,198 926 2,466 30,241 27,719 66,550 Michigan Components of Wind Turbines State Employees At Potential Companies Rotor Nacelle & Controls Gearbox & Drive Train Generator & Power Electronics Tower California 102,255 25,226 52,490 1,380 14,889 8,270 Ohio 80,511 30,578 33,367 6,360 3,372 6,834 Texas 60,229 15,191 28,339 1,678 3,006 12,015 Illinois 57,304 20,001 24,193 5,520 3,143 4,447 Indiana 53,063 18,962 20,359 4,783 2,633 6,326 Pennsylvania 50,304 16,647 20,844 2,565 1,997 8,251 Wisconsin 48,164 17,795 21,317 3,796 567 4,689 New York 47,376 10,855 24,188 4,020 5,966 2,347 South Carolina 20,532 4,398 4,510 6,780 1,765 3,079

43 Active Leads Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal # qualified leads # short list $Payroll Metrics 53 New 2009 Leads Increasing Local Role

The Cleveland Plus Marketing Campaign Telling the NEOhio Story to the World Cleveland Plus = Inclusive, Excellence, Positive 16 Counties Collaborating 6000 Square Miles to Promote Business + Travel + Talent Recruitment One Cohesive Marketing Campaign One Positive Attitude

Cleveland Plus = Inclusive, Excellence, Positive

16 Counties Collaborating

6000 Square Miles to Promote

Business + Travel + Talent Recruitment

One Cohesive Marketing Campaign

One Positive Attitude

Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support

Access: quick, low cost to heart of US economy Talent: 2mm skilled, loyal workers, 30 colleges $170B GRP: transforming, diverse, growing, global World Class: adv mfg, biomed, polymers, fin/legal Low Business Taxes: now lowest in Midwest Cleveland+: “It All Adds Up for Business”

Access: quick, low cost to heart of US economy

Talent: 2mm skilled, loyal workers, 30 colleges

$170B GRP: transforming, diverse, growing, global

World Class: adv mfg, biomed, polymers, fin/legal

Low Business Taxes: now lowest in Midwest

29 colleges and universities nourish talent pool 200,000 students 26,000 BA/BS degrees awarded annually Labor Pool Broad and Deep

29 colleges and universities nourish talent pool

200,000 students

26,000 BA/BS degrees awarded annually

Results

Results: Perceptions Changing FROM: My perception was of a struggling rust-belt town. I didn’t know anything about it, so I couldn’t describe it. Very industrial, blue-collar town. Major manufacturing with limited quality employment base. Not particularly excited about the region - primarily due to a lack of knowledge and info. Perceptions of high cost, union workforce, rust-belt, primarily manufacturing focus, economically challenged due to loss of legacy manufacturing. TO: Progressive, tech savvy, cultural, regional Will probably lead me to come back and entice customers to the area. More diverse than previously thought. More confident in selling NE Ohio. Cost of living and doing business more favorable than previously perceived. Northeast Ohio is in a place to support expansion! Cleveland Plus has tremendous potential as a progressive region with variety of great sites and wonderful cultural arts. You succeeded in positively impacting my perceptions.

FROM:

My perception was of a struggling rust-belt town.

I didn’t know anything about it, so I couldn’t describe it.

Very industrial, blue-collar town. Major manufacturing with limited quality employment base.

Not particularly excited about the region - primarily due to a lack of knowledge and info.

Perceptions of high cost, union workforce, rust-belt, primarily manufacturing focus, economically challenged due to loss of legacy manufacturing.

TO:

Progressive, tech savvy, cultural, regional

Will probably lead me to come back and entice customers to the area.

More diverse than previously thought. More confident in selling NE Ohio.

Cost of living and doing business more favorable than previously perceived.

Northeast Ohio is in a place to support expansion!

Cleveland Plus has tremendous potential as a progressive region with variety of great sites and wonderful cultural arts.

You succeeded in positively impacting my perceptions.

It Takes a “Team”: Pass The Plus Be the Plus: Know the Facts; Be Positive Pass the Plus: Spread good news to customers, employees Build the Plus: Help Team NEO w/ lead referrals Sponsor Team NEO events Support the Cleveland+ Campaign

Be the Plus:

Know the Facts; Be Positive

Pass the Plus:

Spread good news to customers, employees

Build the Plus:

Help Team NEO w/ lead referrals

Sponsor Team NEO events

Support the Cleveland+ Campaign