International Business Attraction Summit September 10, 2009

Agenda Welcome and Introductions About Team NEO Intl Business Attraction Strategy Support Available to Existing Efforts Proactive Plans Discussion: How to be More Effective Together

Welcome and Introductions

About Team NEO

Intl Business Attraction Strategy

Support Available to Existing Efforts

Proactive Plans

Discussion: How to be More Effective Together

About Team NEO Regional Business Attraction Agent

We live and work as a Region

NEO Regional Economic Development System Funding and Leadership: Metro chambers Fund for Econ Future One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Expand/Retain Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth

Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region. Team NEO’s Mission Generate Leads Execute Leads Promote Regional Teamwork

Objectives: Increase high quality targeted lead flow and execute effectively to increase NEO investment Strategies: Targeted marketing leveraging Cleveland+ brand Focused sales team sells business case by connecting prospects to State and local resources Institute Economic Dev System to close deals Assist local economic developers and communities in their efforts to attract businesses Engage and Inform NEO Business Community as Ambassadors, Partners Regional Business Attraction Agent: Northeast Ohio’s Sales Force

Objectives: Increase high quality targeted lead flow and execute effectively to increase NEO investment

Strategies:

Targeted marketing leveraging Cleveland+ brand

Focused sales team sells business case by connecting prospects to State and local resources

Institute Economic Dev System to close deals

Assist local economic developers and communities in their efforts to attract businesses

Engage and Inform NEO Business Community as Ambassadors, Partners

15 Staff members $3 Million Budget Funded by: 33% Fund for our Economic Future 27% Cleveland Plus Marketing Alliance 25% Metro Chambers/ED Orgs 15% Direct Support Serve, Promote 16 County Region Joint Venture of Metro Chambers Chambers/Gov’t improve Assets, Team NEO Sells Board of Trustees Represents Entire Region Multiple Advisory Councils add reach + inclusion Small Organization Serving Large Region

15 Staff members

$3 Million Budget Funded by:

33% Fund for our Economic Future

27% Cleveland Plus Marketing Alliance

25% Metro Chambers/ED Orgs

15% Direct Support

Serve, Promote 16 County Region

Joint Venture of Metro Chambers

Chambers/Gov’t improve Assets, Team NEO Sells

Board of Trustees Represents Entire Region

Multiple Advisory Councils add reach + inclusion

Partners/Funders: The Greater Team

Lead Generation Targets/Sources Prominent Site Selection Consultants Larger projects, set the region’s reputation High opportunity industries Bio-medical (devices), Advanced Energy Minority Owned Businesses Teaming with NOMSDC, HBA Strong emphasis on in-region referrals Emerging: Proactive International Attraction

Prominent Site Selection Consultants

Larger projects, set the region’s reputation

High opportunity industries

Bio-medical (devices), Advanced Energy

Minority Owned Businesses

Teaming with NOMSDC, HBA

Strong emphasis on in-region referrals

Emerging: Proactive International Attraction

45 Active Leads Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal # qualified leads # short list $Payroll Metrics 51 New 2009 Leads

2009 Actual vs. Plan Results since 2007: 200 new qualified leads, 25 new organizations in Northeast Ohio, $95M in annual payroll (3,000 new jobs); More than $175M in regional annual economic benefit Objectives 2008 Actual 2009 Goals 9/10/09 Actual % of Plan New Qualified Leads 82 80 51 63% Minority Business Leads 5 5 2 40% Leads to Short List 26 20 18 90% New Annual Payroll Added $32 MM $40 MM $19.0M 47%

2007-2009 Attraction Wins by Industry Health Care/Bio Medical Value Care Pharmacy QED Clear Catheters Arteriocyte ViewRay M2M Imaging Affymetrix GammaStar Proxy Medical Aerospace PCC Airfoils Manufacturing RTS Industries Barbasol BOLD = 2009 wins Business Process Outsourcing TeleTech Group Travel Planet GCA Services Quadex ASHI SP Data VXI Communications CollectCorp Food Processing Cloverdale Farms Technology Linear Dimensions Steel Project Fred Doppstadt Steel Warehouse

Health Care/Bio Medical

Value Care Pharmacy

QED

Clear Catheters

Arteriocyte

ViewRay

M2M Imaging

Affymetrix

GammaStar

Proxy Medical

Aerospace

PCC Airfoils

Manufacturing

RTS Industries

Barbasol

BOLD = 2009 wins

Business Process Outsourcing

TeleTech

Group Travel Planet

GCA Services

Quadex

ASHI

SP Data

VXI Communications

CollectCorp

Food Processing

Cloverdale Farms

Technology

Linear Dimensions

Steel

Project Fred

Doppstadt

Steel Warehouse

International Business Strategy Support and Promote

The Case for International Attraction Foreign-based companies see the U.S. market as…. the largest consumer market with the broadest level of affluence the worldwide market change agent investing in industries that they already have competencies open to global trade and different cultures legally respectful of intellectual property having a favorable exchange rate an opportunity to diversify and mitigate financial risk and most importantly, a viable expansion alternative Now is the time to proactively attract foreign-based companies

Foreign-based companies see the U.S. market as….

the largest consumer market with the broadest level of affluence

the worldwide market change agent

investing in industries that they already have competencies

open to global trade and different cultures

legally respectful of intellectual property

having a favorable exchange rate

an opportunity to diversify and mitigate financial risk

and most importantly, a viable expansion alternative

Now is the time to proactively attract foreign-based companies

Team NEO Intl Bus Attraction Strategy: Two Prong Approach Support Existing Economic Development Efforts & Organizations Marketing Lead Execution Convene/Collaborate Proactively Promote NEO to Enhance Current Efforts Leverage Efforts Enhance Promotion Extend US Targets Globally

Support Existing Economic Development Efforts & Organizations

Marketing

Lead Execution

Convene/Collaborate

Proactively Promote NEO to Enhance Current Efforts

Leverage Efforts

Enhance Promotion

Extend US Targets Globally

Marketing Support: Cleveland Plus Telling the NEOhio Story to the World Cleveland Plus = Inclusive, Excellence, Positive 16 Counties Collaborating 6000 Square Miles to Promote Business + Travel + Talent Recruitment One Cohesive Marketing Campaign One Positive Attitude National Media Relations, Business Attraction, Talent Attraction Support, Tourism Marketing

Cleveland Plus = Inclusive, Excellence, Positive

16 Counties Collaborating

6000 Square Miles to Promote

Business + Travel + Talent Recruitment

One Cohesive Marketing Campaign

One Positive Attitude

National Media Relations, Business Attraction, Talent Attraction Support, Tourism Marketing

Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Support Available: Marketing Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs to Support Existing Efforts Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Partner for Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support

Marketing Support: www.clevelandplusbusiness.com Translation of Key Facts in 6 Languages

www.clevelandplusbusiness.com

It All Adds Up Video Wallet Cards Industry one-pagers, brochures NEO and State of Ohio In-depth industry profiles (available Q4) Medical Devices Advanced Energy Marketing Support: Tools Available

It All Adds Up

Video

Wallet Cards

Industry one-pagers, brochures

NEO and State of Ohio

In-depth industry profiles (available Q4)

Medical Devices

Advanced Energy

Value Build the “Business Case” for the customer Single point of contact (speed, agility, confidentiality) Share our leads…… Support your leads Information & Insights (Quantitative & Qualitative) Lead Execution Support Market access Transportation and Logistics Utilities Sites & Buildings Workforce Business introductions Incentives coordination Tax impact assessment Supply Chain

Value

Build the “Business Case” for the customer

Single point of contact (speed, agility, confidentiality)

Share our leads…… Support your leads

Information & Insights (Quantitative & Qualitative)

Market access

Transportation and Logistics

Utilities

Sites & Buildings

Workforce

Business introductions

Incentives coordination

Tax impact assessment

Supply Chain

Orthopedic Production-Related Workforce: Cleveland-Akron MSA versus Koscuisko County SOC Title Total - Private: Cleveland - Akron Total - Private: Koscuisko Co, IN 51-1011 First-Line Supervisors/Managers of Production and Operating 9,005 556 51-2092 Team Assemblers 14,484 1,439 51-2099 Assemblers and Fabricators, All Other 4,273 335 51-4011 Computer-Controlled Machine Tool Operators, Metal and Plasti 2,868 141 51-4012 Numerical Tool and Process Control Programmers 414 13 51-4021 Extruding and Drawing Machine Setters, Operators, and Tender 1,649 105 51-4022 Forging Machine Setters, Operators, and Tenders, Metal and P 1,008 33 51-4031 Cutting, Punching, and Press Machine Setters, Operators, and 5,151 211 51-4032 Drilling and Boring Machine Tool Setters, Operators, and Ten 1,111 38 51-4033 Grinding, Lapping, Polishing, and Buffing Machine Tool Sette 2,372 137 51-4034 Lathe and Turning Machine Tool Setters, Operators, and Tende 1,786 46 51-4035 Milling and Planing Machine Setters, Operators, and Tenders, 646 27 51-4041 Machinists 7,616 246 51-4072 Molding, Coremaking, and Casting Machine Setters, Operators, 2,779 218 51-4081 Multiple Machine Tool Setters, Operators, and Tenders, Metal 1,788 116 51-9082 Medical Appliance Technicians 147 139 51-9199 Production Workers, All Other 4,924 256

NEO Production Occupations Including Wages SOC Code SOC Title Total 2007 NEO Employment Average Annual NEO Wage 51-4011 Computer-controlled machine tool operators 3,600 $33,116.81 51-4012 Numerical tool and process control programmers 360 $47,028.33 51-4021 Extruding and drawing machine setters, operators, and tenders 3,470 $37,510.17 51-4022 Forging machine setters, operators, and tenders 1,130 $38,676.28 51-4023 Rolling machine setters, operators, and tenders 1,430 $34,095.73 51-4031 Cutting, punching, and press machine setters, operators, and tenders 9,620 $29,631.43 51-4032 Drilling and boring machine tool setters, operators, and tenders 1,290 $34,146.36 51-4033 Grinding, lapping, polishing, and buffing machine tool setters, operators, and tenders 2,970 $29,401.99 51-4034 Lathe and turning machine tool setters, operators, and tenders 2,300 $30,489.43 51-4035 Milling and planing machine setters, operators, and tenders 820 $28,288.54 51-4041 Machinists 13,760 $34,531.35

Team NEO partnering with Cleveland Foundation; building on their efforts Extend industry targeting strategy globally Currently working international proactively through GCIC Partner more actively with ODOD, NEO resources Dedicated Team NEO staff for international attraction Select a few countries for extra emphasis Integrate efforts with EU’s SME Union/US initiative Two Prong Strategy: We will support you We will enhance efforts in areas not already covered Proactive Plans: Expand on Existing Efforts A World Class Region Competes Globally

Team NEO partnering with Cleveland Foundation; building on their efforts

Extend industry targeting strategy globally

Currently working international proactively through GCIC

Partner more actively with ODOD, NEO resources

Dedicated Team NEO staff for international attraction

Select a few countries for extra emphasis

Integrate efforts with EU’s SME Union/US initiative

Two Prong Strategy:

We will support you

We will enhance efforts in areas not already covered

Discussion: How We Can All Be More Effective Together

Next Steps For Marketing Materials, email [email_address] For help with lead execution, contact Jay Foran 216-363-5407; [email_address] Please be available to help Team NEO with marketing + lead execution as needed

For Marketing Materials, email [email_address]

For help with lead execution, contact Jay Foran 216-363-5407; [email_address]

Please be available to help Team NEO with marketing + lead execution as needed

Thank You