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Celebrities, Politicians and Social Media
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Celebrities, Politicians and Social Media

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I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social......

I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!

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  • 1. Image by Thorsten Strasas [Flickr] Celebrities, Politicians By Caroline Klimek #Film436 and Social Media February 29, 2012
  • 2. "We have been seeing the trend lately of celebs usingsocial media, especially Twitter, as a way to controltheir exposure to fans and the public. Social mediahas given them a voice to say anything they want atany time, and posting personal photos is a large part ofthat." ~Dorothy Cascerceri, In Touch Correspondent Image by Thorsten Strasas [Flickr]
  • 3. Part One: Celebrity Branding Image by david_a_lea [Flickr]
  • 4. The Queen of SocialMedia - Lady Gaga@ladygaga - 19,740,762 followersLady Gaga - 48,567,637 like thisLady Gaga - 56,190,322 views Image by schulz [Flickr]
  • 5. Cause and Effect ofCelebrities on Twitter[Infographic] Dissecting Justin Bieber Infographic by Crisp Social [visual.ly]
  • 6. Happy fans = working celebritiesImage by spacehindu [Flickr]
  • 7. “Branding is a long term process, so even if you attract a lot of attention with a stunt, your brand will get hurt in the future, based on what you do today”. ~ Dan Schawbel, “Celebrity Branding Cases”Image by Kewty-Pie [Flickr]
  • 8. “Social media can be a handful to manage. It’s instant, provides awide reach and you can’t take back what you say. If you made amistake, review all the facts and apologize quickly, honestly and tothe right people”. ~ Mia Pears, The Globe and Mail, "Two Twitter Mistakes, Two Key Takeaways". Image by Angelina : ) [Flickr]
  • 9. Image by Thomas Hawk [Flickr]Part 2: Promoting Social Causes
  • 10. Do celebrities spokespeople make for good fundraisers? How successful are these campaigns? Image by ACorralejoPhoto & HeatedGround [Flickr]
  • 11. Most successful campaigns were the ones where the celebrities were passionate about the cause.Image by timtom.ch [Flickr]
  • 12. Part 3: Case Study Image by Holger Eilhard [Flickr]
  • 13. President Obama hasbeen hailed as the ‘first social media president’. He has accounts on Twitter, Facebook, MySpace, LinkedIn, Instagram, Flickr, Tumblr, Google + and YouTube.Image by nasa hq photo [Flickr]
  • 14. All images are screenshots from Obama’s various social media accounts.
  • 15. Were excited to welcome President Barack Obama to Instagram! We look forward to seeing how President Obama uses Instagram to give folks a visual sense of what happens in the everyday life of the President of the United States. ~ Posted on Instagram websiteimages found on #Obama2012 Instagram website found here: http://web.stagram.com/n/barackobama/
  • 16. “When it comes to your personal brand, you want to try and get as much positive exposure as possible.   When you become more and more well known, the stakes are higher and everything you do will be exposed to a greater audience”. ~ Dan Schawbel on Celebrity Branding Case StudiesImage by Mike Bailey-Gates [Flickr]
  • 17. Thanks for listening. @CAGKlimek carolineklimek@gmail.com
  • 18. Bibliography • http://socialmediatoday.com/socialturbine/349337/why-social-media-• http://www.blogging4jobs.com/social-media/how-celebrities-use-social- perfect-platform-musicians-and-what-you-can-learn-them media/ • http://socialmediatoday.com/socialturbine/349337/why-social-media-• http://www.fastcompany.com/1793420/who-say-caa-tom-hanks-anderson- perfect-platform-musicians-and-what-you-can-learn-them cooper-paul-feig-celebrities • http://www.netwitsthinktank.com/social-media/the-effectiveness-of-• http://mashable.com/2012/01/12/celebrities-haiti-aid-still-required- celebrity-spokespeople-in-social-fundraisers.htm campaign/ • http://iaspm-us.net/pop-talk-listen-to-me-now-social-media-celebrity-and-• http://www.policymic.com/articles/4666/kim-kardashian-ann-romney- popular-music-part-i-by-jason-oakes/ justin-bieber-and-the-top-celebrities-and-politicians-on-pinterest-and- instagram • http://shortyawards.com/category/CELEBRITY• http://blogs.wsj.com/digits/2012/02/16/facebook-to-verify-celebrity- accounts/ • http://thenextweb.com/socialmedia/2011/04/19/celebrities-who-fail-at- twitter/• http://images.businessweek.com/ss/09/05/0501_celebrity_twitter/ index.htm • http://www.smartersocialmedia.com/top-5-celebrity-twitter-disasters• http://kuliza.com/2012/01/celebrities-and-social-media/ • http://www.purpleplanet.com/blog/2011/09/19/celebs-on-social-media.php• http://www.nytimes.com/2011/05/09/business/media/09whosay.html?_r=1