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Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
Common Knowledge Social Networking Experience overview 3 4-2011
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Common Knowledge Social Networking Experience overview 3 4-2011

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  1. March 4, 2011<br />1<br />Social Networking <br />Clients & Projects Overview<br />
  2. Questions about this Presentation<br />What is this presentation?<br />This deck presents an overview of the social networking, social media, and community projects completed by Common Knowledge in conjunction with our nonprofit clients.<br />Over what period of time were these projects completed?<br />We have been actively engaged in developing, promoting and managing online communities since 2006. The first of these sites launched in December 2006 and most are still live and continuing to expand today. <br />What is NOT presented here that you should know?<br />This is an overview. It highlights the work that we’ve done, but it does not begin to describe all of the strategy, best practices, processes and methodology incorporated into this work by Common Knowledge for our clients.<br />March 4, 2011<br />2<br />
  3. RA Connect <br />Arthritis Foundation <br />March 4, 2011<br />3<br />
  4. Arthritis Foundation<br /> Social Networking Strategy<br /><ul><li> Multiple social networking communities
  5. Communities target individual segmentsex. Rheumatoid Arthritis, Event Participants
  6. Communities share a common social networking platform
  7. Incorporates single sign-on with enterprise CRM
  8. Members cross-pollinated across communities</li></ul>4<br />
  9. Arthritis Foundation<br />“Connecting people with Rheumatoid Arthritis”<br />Rheumatoid Arthritis community site presented on the Arthritis Foundation homepage.<br />Friday, March 04, 2011<br />5<br />
  10. Arthritis Foundation<br />2003: Arthritis Community 1.0<br />Chats<br />Discussion Group<br />Personal Pages<br />Audio Success Stories<br />Goal: Peer-to-Peer Support; Acquisition & Cultivation<br />History of Community Building at Arthritis Foundation<br />Friday, March 04, 2011<br />6<br />
  11. Arthritis Foundation<br />Arthritis Community 1.0 Observations<br />Chats were not popular (“critical mass problem”)<br />Success stories were expensive to collect (“Audio”)<br />Personal pages under-utilized (“not customizable”)<br />Discussion Groups were very popular<br />Friday, March 04, 2011<br />7<br />
  12. Arthritis Foundation<br />Features<br /><ul><li> Discussion Groups
  13. Blog
  14. Profiles (Robust)
  15. Podcasts</li></ul>Fast-forward to 2008 with Community 2.0<br />Friday, March 04, 2011<br />8<br />
  16. Arthritis Foundation<br />Strong emphasis on AF’s expert content within the community.<br />Friday, March 04, 2011<br />9<br />
  17. Arthritis Foundation<br />Promote community engagement at the same time.<br />Friday, March 04, 2011<br />10<br />
  18. Generation Two<br />Discussion groups are central to the growth of this community.<br />Friday, March 04, 2011<br />11<br />
  19. Arthritis Foundation<br />An example of a discussion posted within the community.<br />Friday, March 04, 2011<br />12<br />
  20. Arthritis Foundation<br />Discussion thread showing individual postings and members.<br />13<br />
  21. Arthritis Foundation<br />Detailed view of a posting and member.<br />14<br />
  22. Arthritis Foundation<br />Detailed view of a member profile.<br />15<br />
  23. Arthritis Foundation<br />Detailed view of profile tabs.<br />Friday, March 04, 2011<br />16<br />
  24. Arthritis Foundation<br />Member photos on profile.<br />17<br />
  25. Arthritis Foundation<br />Friends on member profile.<br />18<br />
  26. Arthritis Foundation<br />Cross-pollinating members from RAConnect to 2nd community –<br />Lets Move Together (Event Participants).<br />19<br />
  27. Lets move together<br />Arthritis Foundation <br />March 4, 2011<br />20<br />
  28. Arthritis Foundation<br />March 4, 2011<br />21<br />Lets Move Together. This site engages event participants in activities and community to remain active from this year’s event into next year’s event.<br />
  29. Arthritis Foundation<br />March 4, 2011<br />22<br />Community section incorporates rich media, blogs, success stories, resources, and more.<br />
  30. Arthritis Foundation<br />March 4, 2011<br />23<br />Once again the discussion groups play an integral role in attracting and engaging Lets Move Together community members.<br />Note the same software platform for discussion groups here as with RAConnect. <br />It is important for Arthritis Foundation that all of their community sites be dual-branded – for the particular site/community and for AF more generally.<br />
  31. Arthritis Foundation<br />March 4, 2011<br />24<br />One of the Lets Move Together “citizen bloggers”.<br />Part of the blogging strategy is to recruit and promote a limited number of “everyday citizens” living with Arthritis. They share their experiences and act as role models for the community. <br />
  32. Team Activity center & Community<br />Arthritis Foundation<br />March 11<br />25<br />© 2010 Common Knowledge<br />
  33. Custom Application<br />March 11<br />26<br />© 2010 Common Knowledge<br />
  34. Custom Application<br />March 11<br />27<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />This PHP-based custom application is deployed to help members of Arthritis Foundation’s Lets Move Together online private social network to join a team, set joint daily exercise goals, record their daily exercise, and connectwith team mates to coordinatetraining and team activities. <br />© 2010 Common Knowledge<br />
  35. Custom Application<br />March 11<br />28<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />The Enter Activity page assistscommunity members to add theirdaily exercise results into the teamactivity log. Application tracks goal vs. results, and accumulatesmore than 20 different types of activity, and variable intensity levels. <br />Activity Logging Form<br />© 2010 Common Knowledge<br />
  36. March 11<br />29<br />Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />Most activities within the Movement Tracker support social sharing of activities or results. Current social sharing feature focuses on Facebook and Twitter. <br />Activity Logging Form – Social Sharing<br />© 2010 Common Knowledge<br />
  37. March 11<br />30<br />Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />The Activity Report presents an overview and detail report of each member’s activity to date, including actual vs. goal barometer and social share option – “Forward results to a Friend”. <br />Activity Report<br />© 2010 Common Knowledge<br />
  38. March 11<br />31<br />Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />The My Goal page assists the member in setting an exercise goal (ex. 100 minutes per week). Here again, passive and active FB and Twitter social share is presented to the member.<br />My Goal <br />© 2010 Common Knowledge<br />
  39. March 11<br />32<br />Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />The My Crew page reports on the member’s team results, displays all team members, connects all team member via the “Crew Forum”, and offers a chance to get the Movement Tracker Badge.<br />My Crew<br />© 2010 Common Knowledge<br />
  40. Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />The Movement Tracker Badge links the member’s Movement Tracker account (and activity results) to the badge which can be displayed on a member’s Facebook, Myspace or Lets Move Together private network profile, and on any web page or blog.<br />Movement Tracker Badge<br />© 2010 Common Knowledge<br />33<br />
  41. March 11<br />34<br />Custom Application<br />ClientArthritis Foundation<br />ProjectLets Move TogetherMovement Tracker<br />Description<br />Here we show the Movement Tracker Badge displayed on the member’s Lets Move Together private social network profile.<br />The badge is compatible with other social networks such as Facebook, Myspace and any web page or blog.<br />Movement Tracker Badge<br /> on Private Network Profile<br />© 2010 Common Knowledge<br />
  42. Fairdebate.org<br />Federation for American Immigration Reform <br />March 4, 2011<br />35<br />
  43. Federation for American Immigration Reform<br />March 4, 2011<br />36<br />Purpose<br />Engage young audience in the immigration reform debate.<br />Messaging<br />The growing American population (from immigration) is threatening the environment. Get Involved. Make a difference.<br />Audience<br />Millenials<br />Features<br />Profiles, rich media, discussion, ask the expert, mobile, etc.<br />FAIRDebate.org: FAIR wanted to engage the next generation in the immigration reform debate in a way that would resonate for them – stylistically, technologically, and via suitable messaging.<br />
  44. Climate crossroads.org<br />Sierra Club <br />March 4, 2011<br />37<br />
  45. Sierra Club<br />March 4, 2011<br />38<br />Purpose<br />“Go-to” destination for content and community related to climate change.<br />Messaging<br />A Cool Place to Connect <br />Audience<br />Enviro’s;Gen-X & Boomers<br />Features<br />Profiles, photos, video, blogs, discussion, expert content, recipes, local events, and more.<br />Climate Crossroads is one of four social networking communities from Sierra Club.<br />
  46. Sierra Club<br />March 4, 2011<br />39<br />The site features four content areas: Explore, Enjoy, Protect …and Connect. (the first three are in SC’s tag line).<br />This page is the “Enjoy” section where Sierra Club repurposes consumer-oriented climate change content from its many properties– Sierra Magazine, Sierra Radio, Sierra Club Blogs, Green Life eNewsletter, Insider eNewsletter, along with a “roundup” of daily news in the form of an automated newsfeed, and recipes for sustainable living.<br />This page, like many pages on the site intelligently cross-promotes other site sections to maximize site visit duration.<br />
  47. Sierra Club<br />March 4, 2011<br />40<br />This page is the “Protect” section, focusing on citizen advocacy.<br />The center-column content is individual e-actions related to climate change – all sourced from Sierra Club (for now).<br />Over time, the intention is to partner with other environmental nonprofits to present a broad cross-section of activity types and local events to engage site visitors.<br />While the community function – environmentally-minded peers meeting, talking and interacting – is an important part of the site, the ability to produce real change against the goals of the climate change agenda is important.<br />Jointly we’ve set the goal of having a 50/50 split between community and content/action. In other words, this is not uniquely a community site. <br />
  48. Sierra Club<br />March 4, 2011<br />41<br />Discussion groups which are used to connect members on key sub-issue areas.<br />Increasingly, we find that the site is useful as a substitute or addition to campaign micro-sites as it facilitates quick and easy content management, interaction, discussion, and other tools. <br />The Climate Crossroads team is promoting the site broadly on climate change, and in a very targeted manner, pulling in visitors on individual sub-issues like coal mining/energy, nuclear energy, sustainable farming, green products, etc.<br />
  49. Sierra student coalition<br />Sierra Club <br />March 4, 2011<br />42<br />
  50. Sierra Club<br />March 4, 2011<br />43<br />Purpose<br />Platform for Sierra Club college student groups to organize, communicate, collaborate and promote their issues.<br />Messaging<br />The National Student Chapter of the Sierra Club<br />Audience<br />College students<br />Features<br />Profiles, photos, video, blogs, discussion, expert content, local events, and more.<br />
  51. Sierra Club<br />March 4, 2011<br />44<br />Purpose-built community site with messaging, content, style and creative all tuned for the target demographic – college students.<br />Issue areas, content, and community building/management are all coordinated by students.<br />This site leverages the same base social networking software and CRM solution (via single sign-on) as Climate Crossroads.<br />
  52. Trails<br />Sierra Club <br />March 4, 2011<br />45<br />
  53. Sierra Club<br />March 4, 2011<br />46<br />Purpose<br />Provide the largest collection of hikes and hikers in the U.S.<br />Messaging<br />Share your favorite places to hike, bike and paddle…<br />Audience<br />30-55+, hikers (initially)<br />Features<br />Hikes, wiki (hikes), profiles, photos, video, blogs, discussion, expert content, local events, and more.<br />The unique challenge here is to stimulate enough interest to grow the database of trails <br />which are all contributed by the community. <br />
  54. Sierra Club<br />March 4, 2011<br />47<br />Fields Describing a Trail<br /><ul><li>Trail Name
  55. Trail Description
  56. What to Expect
  57. Trailhead Location
  58. Accessing the Trail
  59. Property Access
  60. Dangers/Other Considerations
  61. Trail Details
  62. Trail Map
  63. Social: Fans, Ratings, Reviews </li></ul>A trail detail page showing the information presented for each trail. <br />
  64. AbilityPath<br />Community Gatepath<br />March 4, 2011<br />48<br />
  65. March 4, 2011<br />49<br />Purpose<br />Provide content, community and services to parents of young children with special needs.<br />Messaging<br />Support for parents of children birth to 5 years with special needs.<br />Audience<br />Parents & other caretakers of developmentally delayed children<br />Features<br />Profiles, photos, video, blogs, discussion, expert content, services and more.<br />
  66. March 4, 2011<br />50<br />Parent Profile<br />Much like Facebook, the AbilityPath community requires parents to create a profile with a minimum set of information about themselves.<br />The community software further rounds out the profile by showcasing the groups, discussions, posts, photos, friends, etc. that this parent is connected to in the community.<br />
  67. March 4, 2011<br />51<br />Groups<br />The Groups feature helps to segment the overarching audience of parents into useful sub-groups.<br />Examples of sub-groups include geographical (ex. Parents in San Francisco), Diagnosis (Parents of Kids with Autism), or role (secondary caretaker – e.g. grandparents).<br />
  68. March 4, 2011<br />52<br />Blogs<br />“Expert” blogs feature subject matter experts and are highlighted/promoted around the site.<br />“Community” blogs are written by individual parents sharing their experiences. These blogs are presented with the parent’s profile.<br />
  69. 53<br />Educational Content<br />One of the high value components of the site is educational content that helps parents to better care and advocate for their child’s health and education.<br />This organizational content is purposely intermingled with the community – members, member content.<br />
  70. Student portal<br />Operation Smile<br />March 4, 2011<br />54<br />
  71. March 4, 2011<br />55<br />Purpose<br />Community of students and student groups supporting Operation Smile with local events and fundraising.<br />Messaging<br />You have the power to change a life.<br />Audience<br />Kids, K-8th, High School, and University<br />Features<br />Profiles, photos, video, blogs, discussion, expert content, services and more.<br />
  72. March 4, 2011<br />56<br />K thru 8th Grade <br />One of three student communities within the OS Central web site, the K-8 serves and supports the work of the younger OS supporters in the local club work and their interface with Operation Smile national.<br />
  73. March 4, 2011<br />57<br />Get Involved<br />The site effectively recruits site visitors by immediately engaging them with calls-to-action and information about the online communities and the work and benefits of participating in a local Operation Smile student club.<br />
  74. Fundraising Badge<br />Facebook Application: Alliance for Lupus Research<br />March 11<br />58<br />© 2010 Common Knowledge<br />
  75. Facebook Application<br />59<br />ClientAlliance for Lupus Research<br />ProjectFacebook Fundraising Badge<br />Description<br />Custom FB application installedon member profile page. Assistsevent participants to fundraiseon behalf of nonprofit among member’s FB friend network.<br />© 2010 Common Knowledge<br />
  76. Facebook Application (Detail View)<br />60<br /><ul><li> Displays on profile
  77. Org/Event branded
  78. Fundraising focused
  79. Personalized giving results
  80. Personalized donation form link
  81. Tabbed navigation
  82. Progress meter</li></ul>Profile Badge<br />© 2010 Common Knowledge<br />
  83. Event fundraisers community<br />Alliance for Lupus Research<br />March 11<br />61<br />© 2010 Common Knowledge<br />
  84. March 11<br />62<br />Facebook Application<br />ClientAlliance for Lupus Research<br />ProjectFacebook Fundraising Tab<br />Description<br />Custom FB application installedon member profile page TAB. Assists event participants to fundraise on behalf of nonprofitamong member’s FB friend network.<br />Alternative to earlier profile badge approach.<br />© 2010 Common Knowledge<br />
  85. Event Fundraisers community<br />Alliance for Lupus Research<br />March 11<br />63<br />© 2010 Common Knowledge<br />
  86. March 11<br />64<br />Facebook Application<br />ClientAlliance for Lupus Research<br />ProjectFacebook Fundraising Tab<br />Description<br />Custom FB application installedon member profile page TAB. Assists event participants to fundraise on behalf of nonprofitamong member’s FB friend network.<br />Alternative to earlier profile badge approach.<br />© 2010 Common Knowledge<br />
  87. Student Education Platform & Community<br />Junior Achievement (Worldwide)<br />March 11<br />65<br />© 2010 Common Knowledge<br />
  88. Facebook Application<br />March 11<br />66<br />© 2010 Common Knowledge<br />
  89. March 11<br />67<br />Facebook Application<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />Custom FB application used byJA as supporting education platformfor students participating in the Company Program. FB Application presents interactive, rules-based forms, tools, reports, administration, and social outreach features to assiststudent teams of 16-20 members as they build a fictitious company during a 16-week course. (Examples of various features on following 7 pages)<br />© 2010 Common Knowledge<br />
  90. Facebook Application<br />March 11<br />68<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />Company Dashboard displayingthe company information, student team<br />directory, announcements, and menuof tools, information and resources.<br />Company Dashboard<br />© 2010 Common Knowledge<br />
  91. Facebook Application<br />March 11<br />69<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />Tools menu offers 25+ tools and reports to help students build andmanage their company during the16-week course.<br />Tools Menu<br />© 2010 Common Knowledge<br />
  92. Facebook Application<br />March 11<br />70<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />The interactive PayrollReport presents employeepayroll details via an interactivedrill-down format that helpsstudents to see the supportingdata behind each data fieldon the report.<br />Interactive Payroll Report<br />© 2010 Common Knowledge<br />
  93. Facebook Application<br />March 11<br />71<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />The interactive Employee Rosterpresents the roles of the 16-20students within the company, withlinks to each profile, friend request, internal messaging, and role edit<br />features.<br />Interactive Employee Roster<br />© 2010 Common Knowledge<br />
  94. Facebook Application<br />March 11<br />72<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />The Receive Inventory formallows students to log physicalinventory as it is produced. Theunderlying database automaticallytracks inventory in, inventory sold, net inventory on hand, andassociated revenue, costs, and net profit.<br />Inventory Reception Log Form<br />© 2010 Common Knowledge<br />
  95. Facebook Application<br />March 11<br />73<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />The Member Invite feature auto-extracts the member’s Facebookfriend network, and helps the student to a double opt-in inviteto the selected friends.<br />In this way, student members assemble their company team.<br />Member Invite Feature<br />© 2010 Common Knowledge<br />
  96. Facebook Application<br />March 11<br />74<br />ClientJunior Achievement<br />ProjectJA ‘Company Program’<br />Education Application<br />Description<br />The smart Meeting Attendance form helps the company team to track meeting attendees and record meeting minutes, which are auto-logged and archived. Rightsmanagement ensures all appropriate company employeescan retrieve meeting minutes from the central repository at any time.<br />Meeting Attendance Form<br />© 2010 Common Knowledge<br />
  97. Team fundraising community on twitter<br />Operation Smile<br />March 11<br />75<br />© 2010 Common Knowledge<br />
  98. March 11<br />76<br />Twitter Application<br />ClientOperation Smile<br />Project140 Smiles Fundraising viaTwitter Campaign<br />Description<br />This application uses the Twitter API’s to tie a 3rd party donation web service to Twitter, thereby helping supporters on Twitter to donate to Operation Smile’s fundraising effort, formed around celebrity teams including lead celebrities Ashton Kutcher, Guy Kawasaki, and MC Hammer.<br />© 2009 Common Knowledge<br />
  99. March 11<br />77<br />Twitter Application<br />ClientOperation Smile<br />Project140 Smiles Fundraising viaTwitter Campaign<br />Description<br />Here we see the most common process flow – visitors are inspired to give a gift (on the site), where they start a team or add their donation to an existing team, and then they are automatically prompted to tweet out an announcement to their follower base about their donation, asking their base to give as well.<br />© 2009 Common Knowledge<br />
  100. March 11<br />78<br />Twitter Application<br />ClientOperation Smile<br />Project140 Smiles Fundraising viaTwitter Campaign<br />Description<br />Here we see the Twitter application requesting access to the donor’s twitter account and personal information.<br />© 2009 Common Knowledge<br />
  101. March 11<br />79<br />Twitter Application<br />ClientOperation Smile<br />Project140 Smiles Fundraising viaTwitter Campaign<br />Description<br />On the left, we see the stream of tweets sent out by the Operation Smile supporters regarding their donations. <br />This is a web page presenting the Twitter widget displaying the Tweet-stream for, in this case, Operation Smile’s Twitter account.<br />© 2009 Common Knowledge<br />
  102. March 11<br />80<br />Twitter Application<br />ClientOperation Smile<br />Project140 Smiles Fundraising viaTwitter Campaign<br />Description<br />Here is the typical tweet auto-generated and pushed out via the donor’s Twitter account regarding their donation to Operation Smile. Note the link to the website to encourage followers to learn more about the campaign and donate.<br />© 2009 Common Knowledge<br />
  103. Activist network<br />Sierra Club <br />March 4, 2011<br />81<br />
  104. Activist Network<br />82<br />ClientSierra Club<br />ProjectActivist Network<br />Description<br />A community site targeting the ~1,000 “grasstops” activists across the U.S. who support Sierra Club with local environmental projects. The community site supplies the communications, collaboration, and promotional tools for each team to concept, develop and get the word out locally about their project.<br />© 2009 Common Knowledge<br />
  105. Activist Profile<br />83<br />© 2009 Common Knowledge<br />
  106. Teams<br />84<br />© 2009 Common Knowledge<br />
  107. Projects<br />85<br />© 2009 Common Knowledge<br />
  108. Events<br />86<br />© 2009 Common Knowledge<br />
  109. Forums<br />87<br />© 2009 Common Knowledge<br />
  110. Resources<br />88<br />© 2009 Common Knowledge<br />
  111. Mission volunteer community<br />Operation Smile<br />March 4, 2011<br />89<br />
  112. MVAC – Volunteer Recruitment & Management<br />90<br />© 2009 Common Knowledge<br />
  113. MVAC<br />March 4, 2011<br />91<br />ClientOperation Smile<br />ProjectMVAC<br />(Mission Volunteer Action Center)<br />Description<br />MVAC is a volunteer acquisitions, credentialing, and management system within a volunteer community.<br />The community serves prospect volunteers, volunteers preparing for their medical mission, and the more than 10,000+ medical volunteer alumni.<br />
  114. Facebook - Type 1 talk<br />Juvenile Diabetes Research Foundation<br />March 11<br />92<br />
  115. Juvenile Diabetes Research Foundation - Facebook Page<br />January 2010<br />93<br />
  116. 94<br />Juvenile Diabetes Research Foundation<br />Type 1 Talk Campaign<br />Facebook Application Page<br />
  117. 95<br />Facebook Application Page<br />
  118. 96<br />Facebook Application Page<br />
  119. Juvenile Diabetes Research Foundation<br />June 2008<br />97<br />
  120. March 11<br />98<br /># Events: 75 | # Viewers: 300 | # App Likes: 2,336<br />
  121. March 11<br />99<br />
  122. 100<br />
  123. 101<br />
  124. June 2008<br />102<br />
  125. My4-H<br />National 4-H<br />March 11<br />103<br />
  126. My4-H Homepage (Activity Feed)<br />March 11<br />104<br />
  127. Homepage (Part 2)<br />March 11<br />105<br />
  128. Event Listing<br />March 11<br />106<br />
  129. Programs: Health Rocks<br />March 11<br />107<br />
  130. Programs: Health Rocks<br />March 11<br />108<br />
  131. MyProjects – Work Tools <br />March 11<br />109<br />
  132. MyProjects – Work Tools <br />March 11<br />110<br />
  133. MyProjects – Work Tools <br />March 11<br />111<br />
  134. MyProjects – Work Tools <br />March 11<br />112<br />
  135. Stop the Seal hunt<br />International Fund for Animal Welfare <br />March 4, 2011<br />113<br />
  136. March 4, 2011<br />114<br />IFAW Seal Campaign Site<br />Total Impressions: 33,574,147<br />Total Clicks: 29,360<br />CTR: .09%<br />Community Mbrs 98,000+<br />Countries: 26<br />Total $$: $130K +30% (Year-over-Year)<br />
  137. International Fund for Animal Welfare<br />Community Montage: Featured on the homepage; when visitor mouses over each cell in the montage, the Flash module displays the short profile for each member of the community.<br />Short Profile: Includes first name, last initial, city, country, testimonial – why I think the seal hunt is wrong, and should be stopped.<br />March 4, 2011<br />115<br />
  138. International Fund for Animal Welfare<br />March 4, 2011<br />116<br />Join the Campaign <br />1: Personal Info<br />2: Personal Message<br />3: Avatar or photo<br />4: Audio Message<br />Member profile (registration) page<br />
  139. International Fund for Animal Welfare<br />March 4, 2011<br />117<br />Community engagement pages for advocacy and fundraising.<br />Make a Donation<br />Take Action<br />
  140. International Fund for Animal Welfare<br />March 4, 2011<br />118<br />Community<br />1<br />1: Video Podcast<br />2: Recent Blog Posts<br />3: Recent Comments<br />4: Blogroll<br />5: MySpace Friends<br />6: Tagging<br />5<br />2<br />3<br />Commercial social media integrated on the site.<br />4<br />6<br />
  141. International Fund for Animal Welfare<br />March 4, 2011<br />119<br />Photos from the ice, helicopter sand the boats taking part in the seal hunt. Very compelling and sometimes difficult images.<br />Commercial social media channels leveraged for additional exposure (YouTube, Flickr).<br />Video footage from the field reporting on the seal hunt as it unfolds in real time.<br />
  142. International Fund for Animal Welfare<br />March 4, 2011<br />120<br /><ul><li>Campaign Marketing (Online Advertising Outlets)
  143. CampusPlus (college students)
  144. CanWest Media Sales
  145. Grist
  146. GroovyGreen
  147. National Geographic
  148. Treehugger
  149. Tribal Fusion, Inc.
  150. Undertone Networks
  151. USA Today (targeted)
  152. Yahoo! (targeted: Pets/Animals)
  153. ENN (Online Enviro Community)
  154. Assorted Blog Ads
  155. Online College Newspapers
  156. Local Newspaper -Ottawa Citizen
  157. Assorted Blog Ads
  158. Animals
  159. Women
  160. Progressive
  161. Political
  162. Others
  163. Online College Newspapers</li></li></ul><li>END<br />March 4, 2011<br />121<br />

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