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Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
Vodafone secondary research mobile services
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Vodafone secondary research mobile services

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  • 1. The Future of Mobile Services in Rural Emerging Economies Secondary Research Document
  • 2. Mobile Services in Rural Emerging Economies
  • 3. FinanceHealthUtilitiesGovernanceEducationCommunication AccessAgricultureCommerce/ Entrepreneurship
  • 4. Finance
  • 5. M-PESA Description M-PESA is Vodafone‟s mobile to-mobile/people- people money transfer services especially targeting customers without bank accounts. The M-PESA supports transactions such as deposits, withdrawals, money transfers and bill payments Customers are charged on a pay-as-you-go basis every time a transaction has been initiated.A customer at an M-PESA agent To deposit or withdraw money into this account one needs to go to an M-PESA agent and make a cashLocation: Kenya, Afganistan &Tanzania deposit or withdrawal which results in electronicDate of Launch: 2007 money being transferred to or debited from the M-Target: Mobile customers who do not have PESA account .access to banks or bank accounts This is confirmed by an SMS received by both theCategory: Network Application agent and the customer. One can then transferTechnology: SMS, USSD, WAP money to other mobile phone users by SMSService Provider: Vodafone transaction.Status: OperationalCost: Sending- $15 to another M-PESA Takeawaycustomer- $0.83 and to an Unregistered* • Enable monetary transactions for mobile userscustomer- $1.13 who do not have access to bank via M-PESA The Future of Mobile Services in Rural Emerging Economies 5
  • 6. M-KESHO Description M-KESHO enhances the M-PESA service by providing customers the chance to save money using a direct link to Equity Bank an interest- bearing savings account that can also tap into loan and insurance facilities. It pays interest of 0.5%-3% depending on saved balance and does not have a limit on accountM-KESHO provides access to an savings account balances. TakeawayLocation: Kenya • Enable saving money, loans and insuranceDate of Launch: 2010 facilities via M-PESA accountTarget: Mobile customers who do not haveaccess to saving accounts in banksCategory: Network ApplicationTechnology: SMS, USSD, WAPService Provider: SafaricomPartner: Equity BankStatus: OperationalCost: Withdrawal cost KSH 30 = USD 0.40. M-PESA cash out fee, amounts less than $30 is anadditional KSH 25 = USD 0.33. full withdrawal isUSD 0.73. Equity also a KSH 5 = USD 0.07) forbalance inquiry and mini-statement. The Future of Mobile Services in Rural Emerging Economies 6
  • 7. SchoolPay Description SchoolPay is a PesaPal service that helps customers pay for school fees on the internet safely using a mobile money account, credit card or paypal account. PesaPal also allows customers to buy goods and services from PesaPal enabled shops and make Internet payments using your mobile phone.SchoolPay helps parents pay school fees using mobile phones Takeaway • Enables schools improve their service deliveryLocation: Kenya and parents deposit fees via M-PESADate of Launch: 2010Target: Primary and Secondary Schools andParentsCategory: Network ApplicationTechnology: SMS, USSD, WAPService Provider: SafaricomPartner: PesaPalStatus: OperationalCost: The schools that have linked their accountsto the web-based platform pay Sh10,000 perterm. The Future of Mobile Services in Rural Emerging Economies 7
  • 8. Kilimo Salama Description Kilimo Salama offers weather index/micro- insurance to small holder farmers in Kenya. This ‟pay as you plant‟ allows farmers to „‟try out‟ insurance. Weather stations ensure timely collection and reporting of weather data. Phone numbers linked to a weather station receive a confirmation of their payout through M-PESA via SMS.Kilimo Salama provides index-based insurance to small farmers Experience shows that as farmers learn to trustLocation: Kenya insurance, they expand their coverage and areDate of Launch: 2010 comfortable investing more in their farm, raisingTarget: Small Holder Farmer their productivity and increasing their food security.Category: Network Application TakeawayTechnology: SMS, USSD, WAP • Provision of index-based insurance forService Provider: Safaricom smallholder farmers and claim payments madePartner: Syngenta Foundation for Sustainable through M-PesaAgriculture and UAP Insurance LimitedStatus: Operational The Future of Mobile Services in Rural Emerging Economies 8
  • 9. M-SEWA Description M-SEWA is a software set up in the bank‟s back end and enables it to be deployed on TATA Indicom phones. SEWA–Self Employed Women‟s Association and welfare runs a Micro Finance Institution (MFI) that collect micro savings from its various customers. The software reduces effort of duplication required in recording transaction by agents by updating it real time and the bank will have better knowledgeM-SEWA helps micro finance Institutions to manage data of funds available making the system seamless.Location: Ahmedabad, India TakeawayTarget: NGOs and other associations • Enable data management for micro finance viaCategory: Network Application application • Targeting existing services and provision ofTechnology: Software infrastructure and other management solutionsService Provider: Tata IndicomPartner: SEWA, Atom Technologies, IPTL andADC Krone The Future of Mobile Services in Rural Emerging Economies 9
  • 10. EkGaon Description EkGaon allows central tracking and management of funds for the loan takers and the finance providing institutions. It is essentially a mobile based Management Information System (MIS) for loan agents. EkGaon is starting with finance but intends to expand to other use cases later. An NGO field officer helps the villagers withEk Gaon helps to track and manage funds microcredit and savings transactions through a software on their phones.Location: Tamil nadu, Rajasthan and India Once the transaction is complete the information isDate of Launch: 2002 stored as an encrypted SMS and transmitted inTarget: Illiterate and rural population – provide encrypted form across the mobile network to theaccess to financial service to BOP servers. It is decrypted on the servers within 2-3 seconds in the real time. The officer then issues aCategory: Network Application receipt to the client using a portable thermal printer.Technology: SMS, IVR and WAPPartner: Ek Gaon TakeawayStaus: Full scale with revenues of 1.5 crores in • Provision for financial service providers to track2008 and manage funds of the customers via SMS,Cost: EkGaon Gets paid 25 paise per transaction IVR and WAPby its partners The Future of Mobile Services in Rural Emerging Economies 10
  • 11. EKO Description Eko India Financial Services Pvt. Ltd. provides business correspondent (BC) service through mobile banking for SBI and ICICI Bank It provides no-frills bank accounts and deposit, withdrawal and remittance services targeting non- banking customers through mobile handsets using USSD technology (e.g.*141# for mobile balance check) EKO makes a tiny commission on everyEKO provides financial services through mobile banking transaction it processes. When a customer opens an account, receives an Account Activation KitLocation: India containing an Okekey booklet. Post registrationDate of Launch: 2007 one can deposit and withdraw cash from theTarget: Communities with no access to banks nearest Eko CSP and conduct a host of otherCategory: Network Application transactions.Technology: USSD TakeawayPartner: EKO, State Bank of India and ICICI • Enable financial institutions to reach andBank facilitate services to the unbanked population viaStaus: Operational, Customer base 220,000 as of USSDNovember 2010 The Future of Mobile Services in Rural Emerging Economies 11
  • 12. M-FinanceTake Aways• India lacks rapid progress when it comes to mobile financial services due to stringent regulations governing financing transactions• Most of the services are SMS based and people are sceptical of using voice for authentication• Usage of USSD in Financial services for secure transactions• Targeting people with poor access to formal financial services (M-PESA, M-KESHO, EKO)• Enable saving money, loans and insurance facilities (M-KESHO, EKO)• M-Finance services enable data management, track funds, and payment options for energy, school fees and micro-finance The Future of Mobile Services in Rural Emerging Economies 12
  • 13. Source of InformationM-PESA M-SEWAhttp://kipsang.wordpress.com/2008/11/17/m-pesa-how-does-it-work/ http://www.tataindicom.com/download/aboutus/tele-edu-f2f-sewa.pdfhttp://enterprise.vodafone.com/products_solutions/finance_solutions/m-pesa.jsp M-Bankinghttp://technology.cgap.org/2008/06/17/why-has-m-pesa-become-so- http://www.medianama.com/2011/04/223-sbi-provides-mobile-banking-popular-in-kenya/ services-to-rcom-gsm-subscribers-sbi-mobile-banking-trends/http://www.medianama.com/2009/02/223-m-banking-vodafones-m- http://www.themobileindian.com/new-launches/338_RCom-launches-pesa-hits-regulatory-roadblock/ mobile-banking-with-SBIhttp://www.medianama.com/2009/02/223-m-banking-vodafones-m-pesa-hits-regulatory-roadblock/ SharedSolarhttp://technology.cgap.org/2010/08/02/in-35-minutes-learn-how-m- http://sharedsolar.org/pesa-reached-9-million-kenyans-in-3- http://www.mobileactive.org/case-studies/SharedSolar-mobiles-and-years/?utm_source=feedburner&utm_medium=feed&utm_campaign=F micro-gridseed%3A+cgaptechnology+%28CGAP+Technology+Blog%29 EkGaonM-KESHO http://www.ekgaon.com/http://financialaccess.org/node/2968 http://www.informationweek.in/Mobile/10-04-http://technology.cgap.org/2008/06/17/why-has-m-pesa-become-so- 06/ekgaon_chooses_mobile_platform_to_empower_villagers.aspx?pagpopular-in-kenya/ e=2http://area254.com/index.php/eng/Business/Finance/Kenya-Business- http://www.i4donline.net/articles/current-listing/Business-Services/Business-archives/Business-News/Is-Equity- article.asp?articleid=1862&typ=FeaturesBank-MKESHO-in-a-crisis http://www.microfinancefocus.com/news/2010/08/09/cloud-computing- is-way-forward-for-smaller-microfinance-organization-ekgaon/SchoolPay http://www.ekgaon.com/files/OutLook_Business.pdfhttp://allafrica.com/stories/201101200754.htmlhttps://www.pesapal.com/home/about EKOhttp://schools.pesapal.com/ http://eko.co.in/about_usKilimo Salamawww.syngentafoundation.org/db/1/928.ppthttp://allafrica.com/stories/201003050867.htmlhttp://kilimosalama.files.wordpress.com/2010/02/kilimo-salama-fact-sheet-final11.pdf The Future of Mobile Services in Rural Emerging Economies 13
  • 14. Health
  • 15. Nompilo Description A Community Care Worker (CCW registers a new patient electronically by assigning them a unique 2D barcode to them. Nompilo shows the CCW the type of information needs to be collected, including • personal information for administrative purposes • medical/ physiological data to support the treatment plan At each visit, the CCW scans the patient’s 2DMobile 2D barcode and reader used to update patient information barcode with their mobile phone to link the new data immediately to that patient‟s unique electronicLocation: South Africa ID in the back-end system.Date of Launch: 2010Target: Community Care Workers (CCW) Patient „s current and historical information can be viewed by the assigned district manager.Category: Network ApplicationTechnology: 2D barcode, mobile internet TakeawayService Provider: Vodafone • Usage of bar codes and mobile bar code readersPartners: GeoMed, Valley Trust, Choice Trust, to update patient informationZanempilo and Department of HealthStatus: Operational The Future of Mobile Services in Rural Emerging Economies 15
  • 16. SMS for Life Description SMS for Life is a drug tracking solution for malaria. Once a week, automated reminder text messages are sent to each health facility to count their stock and send back their data. Free credits act as an incentive for timely response from the health centers. The system automatically sends a reminder text message in case of delay. Aggregated data is updated on a web-basedWoman accessing mobile phone dashboard.Location: Tanzania District medical officers can access this informationDate of Launch: 2010 via a computer or smart phones forTarget: Community Health Centers (CHC) • follow-up action • interrogate aggregated data to provide earlyCategory: Network Application warnings about potential new malaria outbreaksTechnology: SMS • move stocks to different parts of the region asService Provider: Vodafone demand requiresPartners: Novartis, Roll Back MalariaPartnership, IBM and Ministry for Health TakeawayStatus: Operational • SMS based data collection for drug tracking and stock management • Mobile credits used as incentives to increase efficiency of the data updation The Future of Mobile Services in Rural Emerging Economies 16
  • 17. Project Siwa Description Project Siwa aims to empower a 23000 member isolated settlement in the Siwa using sustainable ICT solutions. The project develops tele-medicine services between the Centre of Excellence in „Shatby Paediatric Hospital‟ „in Alexandria University and Siwa Central Hospital. It is equipped with a point to point video conference solution connecting SIWA Central Hospital toMap showing Siwa Oasis provide remote consultation for child diseases.Location: Egypt Paediatric was targeted for the first pilot due to theDate of Launch: 2006 high rate of child mortality.Target: Siwa Community, especially children The tele-medicine initiative also seeks to improveCategory: Social initiative (non-mobile) the professional development of its medicalTechnology: Computer and Internet personnel through tele-consultancies with experts.Service Provider: Vodafone FoundationPartners: Egypt ICT Trust Fund, Ministry of TakeawayInformation and Communication Technology, • Usage of Video Conferencing for connectingWHO, Ministry of Health, Alexandria University remote patients to qualified doctorsand Siwa NGOStatus: Operational The Future of Mobile Services in Rural Emerging Economies 17
  • 18. Medical Smart Card Description The prepaid card offered by Nairobis Pumwani Maternity Hospital enables holders to upload small amounts of money through the M-PESA cell phone money transfer facility. When women visit Pumwani, the cost of their medical care is deducted from their savings on the pre-paid card. The project focuses on key health topics • disease surveillanceWomen at the antenatal clinic • supply chains • human resourcesLocation: KenyaTarget: Women and Children It encourages families to save for childbirth andCategory: Network Application other health needsTechnology: M-PESA- SMS, USSD, WAP TakeawayService Provider: Vodafone • Offering tailored payment solutions over thePartners: Pumwani Maternity Hospital and UN existing M-PESA modelFoundationStatus: Operational The Future of Mobile Services in Rural Emerging Economies 18
  • 19. iDART Description The intelligent dispensing of ART (Antiretroviral drugs) or iDART helps pharmacists provide patients the assistance and accurate dispensing of drugs. iDART software is used by pharmacists to • manage supplies of ARV stocks • print reports • manage collection of drugs by patients. Information about requirements and internal clinicalWomen accessing iDART software data such as identifying patients who have not collected their medication for an extended period ofLocation: South Africa time is sent to the government and internationalTarget: Pharmacies funders.Category: Web tools TakeawayService Provider: Vodafone Foundation • Facilitate pharmacies in remote public healthPartners: The RAITH Foundation, Johns Hopkins clinics, especially to dispense ARV drugsHealth and Education in South Africa, Bowman • Web based software solutionsGilFillan, and Cape Leadership Centre andInternet SolutionsStatus: Operational The Future of Mobile Services in Rural Emerging Economies 19
  • 20. Hospital-Patient Funding Description Using M-PESA, CCBRT sends money to fistula survivors to cover travel costs to the hospital in Dar es Salaam for their repair surgery. The money is sent via SMS to fistula volunteer ambassadors, who may be former patients, health workers, or staff of nongovernmental organizations, to identify and refer women suffering from fistula for treatment. The ambassadors retrieve the money at the localHealth ambassador assisting patient M-PESA agent and buy bus tickets for the patients. When the patient arrives at the hospital, theLocation: Tanzania ambassador receives a small incentive, again viaTarget: Fistula patients M-PESA.Category: Social initiative TakeawayTechnology: M-PESA- SMS, USSD, WAP • Usage of M-PESA to provide monetaryService Provider: Vodafone incentives to Health workers/ambassadorsPartners: Comprehensive Community Based enabling more patients to overcomeRehabilitation in Tanzania (CCBRT) transportation problemsStatus: Operational • This also introduces many to M-PESA and the benefits of the same The Future of Mobile Services in Rural Emerging Economies 20
  • 21. Medline Description Medline is a private emergency health service company serving approximately 400 locations. Vodafone users are given an option of a free subscription to Location Identification Service included in the Medline Health Package. When a Vodafone user who is also subscribed to this service calls Medline Emergency Center, their general location will be identified through the Vodafone technical infrastructure which covers 81Emergency health services cities.Location: Turkey This information will be viewed by Medline to directTarget: Emergency patients, Vodafone Medline paramedics to the area.subscribersCategory: location based network service TakeawayService Provider: Vodafone • Identification of subscriber location and provision of emergency servicesTechnology Voice callsPartners: MedlineStatus: Operational The Future of Mobile Services in Rural Emerging Economies 21
  • 22. SMS4Learning Description SMS4Learning uses the Frontline SMS platform to reach out to healthcare workers immediately after training as well as during the gaps between in- person visits. SMS4Learning uses well-crafted and targeted text messages to support and reinforce learning objectives from training as well as the performance indicators used in the quality assurance process. TakeawaySMS4Learning interface showing instructions for health workers • Training based on SMS to healthcare workers to increase the quality of serviceLocation: AfghanistanDate of Launch: 2010Target: Healthcare workerCategory: Network ServiceTechnology: SMSPartners: USAID-funded SHOPS program (inparticular, Abt Associates and Marie StopesInternational)Status: Operational The Future of Mobile Services in Rural Emerging Economies 22
  • 23. MoTeCH Description This service provides time-specific information to pregnant women and their families on pregnancy each week through SMS or voice messages in local languages. Information provided is a mixture of • alerts and reminders for care seeking • actionable information and advice to help deal with challenges during pregnancy • educational information, including milestones in foetal development, promotion of good healthWomen accessing information on prenatal and neonatal care practices, and songs about breastfeedingLocation: Upper Eastern, Central, Ghana TakeawayDate of Launch: 2010 • SMS and IVR solutions for providing qualityTarget: Mothers and New Born Babies prenatal and neonatal care • Songs are used as a medium to carryCategory: Network Service informationTechnology: SMS and VoiceService Providers: MTN, Vodafone, TigoPartners: Bill &Melinda Gates Foundation,Mailman School of Public Health, GrameenFoundation and Ghana Health ServiceStatus: OperationalCost: $ .03 (SMS), $.11 (GPRS, per MB) The Future of Mobile Services in Rural Emerging Economies 23
  • 24. Wellness World Description Wellness World provides information on a daily basis to Uninor prepaid mobile subscribers around • heart care • womens health • diet and nutrition • HIV and sexually transmitted diseases • pain management • sexual health • stress, love, relationshipConsumer accessing health related information • adolescent issuesLocation: India To subscribe users have to dial in a code. This panTarget: Uninor prepaid mobile subscribers India service is available in Hindi and English,Category: Network Application 24/7, 365 days a year.Technology: SMS and IVR TakeawayService Provider: Uninor • SMS and IVR based 24/7 Health advice andPartners: Handygo Technologies Pvt. Ltd, counsellingVidyasagar Institute of Mental Health and Neuro-Sciences, GM Modi, and Jaipur Golden • Mera Doctor and Jeeyo health(Spice) are similar servicesStatus: Operational The Future of Mobile Services in Rural Emerging Economies 24
  • 25. CycleTel Description Women can subscribe to CycleTel via SMS on the first day of the menses after which a text message is sent to her mobile indicating her fertility status as per the 8-19 day fertile window. Takeaway • Day to Day SMS based information targeting women helping them understand fertility cycleMobile phone with SMS on fertility statusLocation: Uttar, IndiaDate of Launch: 2010Target: Women in developing countriesCategory: Network ApplicationTechnology: SMSService Provider: Vodafone, Reliance & AirtelPartners: Institute for Reproductive Health,Georgetown UniversityStatus: Operational The Future of Mobile Services in Rural Emerging Economies 25
  • 26. Sana mobile Description Sana application is used to do a large scale risk assessment for • cancer • cardiovascular disease • screen maternal complications (e.g. Preclampsia) • assess nutritional status of children. Equipped with the Sana application, ASHAs (community health workers) go door to door in and around Bangalore, asking questions and takingSana application interface pictures of oral lesions, which were evaluated by oral surgeons.Location: IndiaDate of Launch: 2010 TakeawayTarget: ASHAs, areas with lack of trained • Enabling Health Workers with mobilephysicians applications to capture information for screeningCategory: Web and mobile hybrid applicationTechnology: OpenMRSPartners: MIT‟s NextLabStatus: In 6 months, they were able to screen 400high-risk cancer patients. The Future of Mobile Services in Rural Emerging Economies 26
  • 27. Texting with a Purpose Description Texting with a Purpose gave mobile phones to community health workers (ASHAs) in the Uttar Pradesh, India in order to track live births and deaths. The ASHAs filled out mobile forms and submitted them via SMS to a central database in order to better monitor maternal and neonatal health in the region. TakeawayFlow chart of how Texting with a Purpose work • Use of SMS to track births and deaths accurately and enable community health workers to monitorLocation: Uttar Pradesh, India maternal and neonatal health effectivelyDate of Launch: 2009Target: ASHAs, Pregnant Women and New BornsCategory: Network ApplicationTechnology: SMSPartners: Catholic Relief Services and Maternaland Neo-Natal Health Monitoring ProgramStatus: Operational The Future of Mobile Services in Rural Emerging Economies 27
  • 28. m4RH Description The Mobile for Reproductive Health (m4RH) project is conceptualized as an automated, text- based system that is compatible with all mobile phones to maximize reach and access to family planning information. By sending a free SMS short code to 448, mobile phone users can access information about eight contraception methods and the location and phone numbers of nearby reproductive health clinics.Flow chart of how m4RH works Takeaway • Provision of information and assistance throughLocation: Kenya SMS on Family PlanningTarget: Married couplesCategory: Network ServiceTechnology: SMSService Provider: ZainPartners: Family Health International (FHI), Textto Change (TTC) The Future of Mobile Services in Rural Emerging Economies 28
  • 29. Project Masiluleke Description Project Masiluleke helps reverse the HIV/AIDS and tuberculosis (TB) crises. It taps the cell phone as a high-impact, low-cost means to deliver healthcare information and catalyze increased testing. It uses text messages, delivering approximately 1,000,000 HIV/AIDS and TB messages each day, for 1 year, to the general public.Consumers receiving SMS related to HIV and TB These messages are broadcast in the unused free form of SMS space of “Please Call Me” (PCM),Location: South Africa widely used in South Africa and across theDate of Launch: 2008 continent.Target: Underprivileged communitiesCategory: Network Service The messages connect mobile users to existingTechnology: SMS HIV and TB call centres with trained operators providing callers with healthcare information.Service Provider: MTNPartners: Frog Design, Pop!tech, iTeach,Praekelt, Aricent and Nokia Siemens TakeawayStatus: Operational • Usage of Please Call Me service to encourage people to call for information and assistance on HIV and TB The Future of Mobile Services in Rural Emerging Economies 29
  • 30. mPedigree Description The mPedigree program has been striving to establish an “Electronic Resource System” for Africa‟s under-resourced health sector. It is exploring means to bridge the continent to the Indian sub-continent and East Asia against the backdrop of fast expanding pharmaceutical trade between the two regions.User checking information of medicine on mobile phone Emphasizing the importance to consumers to query the origin of their medicines and to establishLocation: India and Ghana whether they are genuine or potential dangerousDate of Launch: 2007 imitations through basic text messaging usingTarget: Patients mPedigree‟s mobile phone platformCategory Network ApplicationTechnology: SMS and IVR TakeawayService Provider: Tata Indicom, MTN, Orange, • Support pharmaceutical trade and provideTigo & Airtel information related to medicines to patientsPartners: TED, HP, Expresso, Ashoka, World across regions via SMS and IVREconomic Forum, Glo & the Nigerian NationalAgency for Drug Administration & Control(NAFDAC)Status: Operational The Future of Mobile Services in Rural Emerging Economies 30
  • 31. Sparsh Description Sparsh seeks to address young peoples use of pornography or uninformed peer advice to get information on sex-related topics. Deals with contents like puberty, menstruation, masturbation, first time sex, contraception, erectile dysfunction and sexually transmitted diseases. Sparsh is currently available in English, Hindi andSparsh endorsement poster Marathi languages.Location: India TakeawayDate of Launch: 2010 • SMS and IVR are used in combination toTarget: 13-30 years age group address issues and provide informationCategory: Network Application otherwise considered tabooTechnology: SMS and IVRService Provider: Tata DocomoPartners: Family Planning Association of India(FPAI)Status: OperationalCost: Customers can access this service for at Rs10 for 10 days by dialling 529222 The Future of Mobile Services in Rural Emerging Economies 31
  • 32. NETRA Description NETRA allows users to get accurate prescriptions for vision problems in a cheap and accessible way through a clip-on camera lens and manipulable light displays. Eye patients look through a clip-on lens at a very close range and align the patterns displayed on a mobile phone screen. The number of manipulations needed to align the images reveals the level of refractive error in the users eye.Netra hardware attached to a mobile phone TakeawayLocation: India • Provide a cheap, portable way to diagnose vision disorders via mobile attachmentDate of Launch: 2011Target: Eye PatientsCategory Native application and hardwareService Provider: VodafonePartners: MIT Media LabStatus: On-goingCost: $ 2 The Future of Mobile Services in Rural Emerging Economies 32
  • 33. M-HealthTake Aways• Mobile credits used as incentives for greater efficiency while updating data (SMS for Life) and monetary incentives for ambassadors enabling patients to reach health care services• Telemedicine• Facilitate the growth of pharmacies in remote public health clinics, especially to dispense ARV drugs• Identification of subscriber location and provision of emergency services (Medline)• Training based on SMS to healthcare workers to increase the quality of service• SMS and IVR based 24/7 Health advice and counselling• Provision of information and assistance through SMS on Family Planning• Usage of Please Call Me service to encourage people to call for information and assistance on HIV and TB• Support pharmaceutical trade and provide information related to medicines to patients across regions via SMS and IVR• SMS and IVR are used in combination to address issues and provide information otherwise considered taboo• Health sector has the highest number of services when it comes to mobile solutions• The target audience for m-health solutions are largely women and children• Approximately 1/3rd of m-health services are targeted at health care providers (not patients). These include assistance in monitoring, tracking, diagnosing, evaluating, and dispensing drugs• Information on precautionary measures through m-health services are more than on curative measures• Curative, consultation and monitoring and tracking.• m-health solutions are predominantly text based.• M-PESA services are currently used for transport, accommodation and bill payments - could potentially be used more The Future of Mobile Services in Rural Emerging Economies 33
  • 34. Source of InformationNompilo iDARThttp://enterprise.vodafone.com/insight_news/2011-25-02-mobile- http://www.cell-life.org/dispense-idarttechnology-and-heathcare-south-africa.jsphttp://mhealth.vodafone.com/global/mhealth/solutions/mobile_flexible_working/field_force_enablement/community_care/index.jsp Hospital-patient fundinghttp://www.geomed.co.za/index.php?option=com_content&view=article http://africahealthitnews.com/blogs/?p=145&id=188&Itemid=130 http://www.cbmuk.org.uk/sites/default/files/uploads/press_releases/cell- phone-technology-leads-to-doubling-of-womens-fistula-surgeries-in-SMS for Life tanzania.pdfhttp://www.corporatecitizenship.novartis.com/patients/access-medicines/access-in-practice/sms-for-life.shtml Medlinehttp://www.rollbackmalaria.org/psm/smsNewsStory1.html http://mhealth.vodafone.com/global/mhealth/news_events/news/medlinehttp://mobilemarketingmagazine.com/content/sms-life-saves-lives- _location_identification_service.jsptanazania http://www.medline.com.tr/AcilDurumHizmetlerihttp://reliefweb.int/node/354041 SMS4LearningProject Siwa http://edutechdebate.org/meducation-initiatives/sms4learning- supporting-healthcare-providers-through-frontlinesmslearn/http://theentrepreneurialist.net/2011/01/29/vodafone-egypt-a-tale-of-profits-over-ethics/http://www.stockholmchallenge.org/project/2010/integrated-program- MeraDoctordevelop-siwa-oasis-using-ict http://mhealthventures.in/http://www.vodafone.com/content/index/about/sustainability/sustainable_societies/our_contributiontodevelopment/innovation_for_development. Mobile Technology for Community Health (MoTeCH)html MOTECH-Early-Lessons-Learned-March-2011-FINAL.pdfhttp://www.mb.com.ph/articles/290735/ict-rural-communities http://www.grameenfoundation.applab.org/section/ghana-health-worker-http://unpan1.un.org/intradoc/groups/public/documents/un- projectdpadm/unpan037162.pdf Wellness WorldMedical Smart Card http://www.healthtechzone.com/topics/healthcare/articles/174449-new-http://www.openideo.com/open/maternal-health/inspiration/improving- pan-india-service-provides-mhealth-services-country.htmaccess-to-health-information/ The Future of Mobile Services in Rural Emerging Economies 34
  • 35. Source of InformationJeeyo Healthy mDhilhttp://news.in.msn.com/technology/article.aspx?cp- http://www.mdhil.com/documentid=5283215http://www.knowyourmobile.in/news/976049/spice_gears_for_mhealth_ mPedigreeservices.html http://www.mpedigree.net/mpedigree/index.php?option=com_content&vi ew=article&id=46&Itemid=53NETRAhttp://web.media.mit.edu/~pamp.. NETRAhttp://www.mobileactive.org/case-studies/netra http://web.media.mit.edu/~pamp.. http://www.mobileactive.org/case-studies/netraCycleTelhttp://www.irh.orghttp://mobileactive.org/resear...http://www.mobileactive.org/case-studies/family-planningSana Mobilehttp://www.mobileactive.org/case-studies/sana-mobilehttp://www.sanamobile.org/inde...Texting with a purposehttp://www.mobileactive.org/case-studies/texting-purpose-catholic-relief-services-use-mobiles-india-track-healthhttp://crs.org/m4RH - Mobile for Reproductive Healthhttp://www.fhi.org/hld/Mobile_Reproductive_Health/index.htmlProject Masilulekahttp://www.frogdesign.com/services/project-masiluleke.html#/images/project-m-gallery_7.jpghttp://www.frogdesign.com/press-release/poptech-unveils-project-masiluleke.htmlhttp://www.poptech.org/project_m The Future of Mobile Services in Rural Emerging Economies 35
  • 36. Utilities
  • 37. Community Power Description In remote areas with lack of power supply mobile base stations generate their own off-grid power to function. This has been achieved by running diesel generators at each site. Operators are even installing renewable energy equipment, such as wind turbines and solar panels, to power their base stations. Mobile network operators provide electricityMobile base stations generate their own off-grid power beyond the base station and into local communities which the GSMA Development Fund callsLocation: India and South Africa “Community Power”Target: Community in remote villages with lack ofelectricity Operators can provide excess power through theirCategory: Social initiative network infrastructure to the community for small needs like charging up mobile handsets largeService Provider: Vodafone household batteries and rechargeable lanterns.Partner: GSMA Development FoundationStatus: Operational Takeaway • Enable mobile network operators to provide affordable power supplies to people in remote areas without access to the electricity grid. The Future of Mobile Services in Rural Emerging Economies 37
  • 38. Lifelink Description Lifelink allows consumers to access clean water by paying a small fee using their M-PESA accounts. Local community can buy water pumping system with borrowed money from the local bank. Each user of the system is provided a key fob, or smart card onto which the user can transfer money using their M-PESA account, which is then used to get water at the dosing station. The money from the transaction is stored atWater supply for community members Safaricom and monthly transferred to community bank account.Location: KenyaTarget: Community in remote villages with low The account is used to repay the loan with a smallaccess to water percentage of the loan that is transferred to aCategory: Network Application service account, that assures the community has enough money to after sales service, salaries,Technology: SMS, USSD, WAP profit sharing.Service Provider: SafaricomPartner: Local community organization, Grundfos, Takeawaymicro-financing institution • Small payments towards purchasing safeStatus: Operational drinking water are made through M-PESA • Introduction of M-PESA to to remote communities The Future of Mobile Services in Rural Emerging Economies 38
  • 39. NextDrop Description NextDrop provides households with accurate and timely information about local piped water delivery over cell phones. This information comes from water utility employees who call IVR when they open valves to distribute water. These reports are used to generate real-time water availability updates and notifications 30-60 minutesNext Drop uses crowd sourcing to rely information in advance of water delivery.Location: Hubli, India Residents receive SMS updates 30-60 minutesTarget: Households awaiting drinking water prior to water deliveryCategory: Network ApplicationTechnology: SMS and IVR Takeaway • Vital daily information provided to the communityPartner: UC Berkley School of Information,School of Public Policy and Civil and via SMS and IVREnvironmental Engineering Department • Usage of SMS to feed data into the systemStatus: Operational about water timings and then informing the community The Future of Mobile Services in Rural Emerging Economies 39
  • 40. M-UtilitiesTake Aways• Introduction of M-PESA to remote communities by offering them payment option for electricity and water• Vital daily information provided to the community via SMS and IVR (Next Drop)• Usage of SMS to crowd source data about water timings and relying that information to the community• There is a focus on enabling better access to clean drinking water and electricity The Future of Mobile Services in Rural Emerging Economies 40
  • 41. Source of InformationCommunity Powerhttp://s3.amazonaws.com/files.posterous.com/robjones/hzG8c2D1ATPfVGJMixtRZdty1B8Po9lURtanJYbA33bMigX4GanpVS8fpNRe/gpfm_community_power11_white_p.pdf?AWSAccessKeyId=AKIAJFZAE65UYRT34AOQ&Expires=1310018682&Signature=H4W%2Bnp7uPPAqoQgWq7fm%2FuWQrK0%3Dhttp://www.vodafone.com/content/index/about/sustainability/sustainable_societies/our_contributiontodevelopment/innovation_for_development.htmlLifelinkhttp://www.cisco.com/web/about/ac79/docs/ps/PeopleCenteredICT_IBSG_0411FINAL2.pdfhttp://www.dcca.dk/graphics/publikationer/CSR/CSI_Report.pdfhttp://www.dcca.dk/graphics/publikationer/CSR/CSI_Cases.pdfNEXTDROPhttp://nextdrop.org//http://www.ischool.berkeley.edu/files/student_projects/nextdrop_final_report.pdf The Future of Mobile Services in Rural Emerging Economies 41
  • 42. M-Governance
  • 43. Digital Village Description Setting up centres with fast 3G internet access, scanners and 10-20 computers Kenya Data Networks (KDN) to set up smaller digital kiosks, running up to 5 computers at a divisional level. Telkom Kenya is working on rolling out 3G and CDMA mobile wireless technology to boost connectivity in the rural areasA digital village in KenyaLocation: Kenya TakeawayTarget: Unemployed rural community members • Provision of internet kiosks to improve employment opportunities through informationCategory: Internet centre disseminationTechnology: Computers, 3G and CDMAService Provider: Safaricom, Telkom, ZainKenya & Essar telecomsPartners: Kenyan Government initiativeStatus: Operational, Safaricom has established500 digital centres using 3G. The Future of Mobile Services in Rural Emerging Economies 43
  • 44. Many to One SMS Description The application helps government ministries monitor labour at National Rural Employment Government Schemes (NREGS) work sites. The secretary of every Gram Panchayat , periodically sends an SMS in a prescribed format to a designated telephone number The SMS is automatically transferred to an electronic database and the information isMany to One SMS database displayed on a dynamic webpage.Location: India The Many to One SMS based reporting systemTarget: Gram Panchayat and GOI assists in reducing time delays in information-Category: Network Application, Web application gathering.Technology: SMSStatus: Operational Takeaway • SMS used to collect data from the people to use for labour monitoring by governmental bodies The Future of Mobile Services in Rural Emerging Economies 44
  • 45. Paperless Admission System (SUST) Description Automated registration system and payment method for the applicant which does not require filling up traditional application form, bank draft even any attested documents. All information on the admission process can be accessed through typing SUST HELP and sending an SMS to 16222 number from any mobile phones. To apply for a particular unit, an applicant needs to type first three letters of his/her board, roll numberA registration confirmation SMS from SUST of the HSC examination, year and the units category, and send these to the same number.Location: IndiaDate of Launch: 2010 The information is processed and verified by theTarget: Students seeking admissions into Education Board and eligible candidates receive aUniversity confirmation message and specific balance will beCategory: Network Application deducted from the mobile number instantlyTechnology: SMS TakeawayPartner: Shahjalal University of Science and • SMS based registration systems to minimizeTechnology material and time requirement in educationalStatus: Operational institutions The Future of Mobile Services in Rural Emerging Economies 45
  • 46. M-Distribution Description The m-Distribution application ensures transparency and proper distribution of food grains to all ration card holders, especially those below the poverty line. The application enables effective inventory management leading to the elimination of unethical practices including hoarding and arbitrary price escalation. TakeawayWomen waiting in line for ration • Mobile internet based inventory management in government food supply & distributionLocation: IndiaDate of Launch: 2010Target: Government officialsCategory: Network ApplicationTechnology: GPRSPartner: Food and Civil Supply Department ofKolhapur The Future of Mobile Services in Rural Emerging Economies 46
  • 47. GovSMS Portal Description GovSMS Portal offers three services from three different government organizations • railway time table and train delay information • crop prices in popular market places • weather information. Takeaway • Bulk SMS solutions for providing information to the citizensGovSMS provides information on crop prices and weatherLocation: Sri LankaDate of Launch: 2009Target: Government and citizensCategory: Network ServiceTechnology: SMSPartner: Information and communicationtechnology agency of Sri Lanka (ICTA)Status: Operational The Future of Mobile Services in Rural Emerging Economies 47
  • 48. Durjog Satarka Bani Description The DMIN (Disaster Management Information Network) web portal shares, coordinates and disseminates disaster management information, programs and guidelines from source down to the last mile. The portal enables DMIC to collect, analyze and disseminate information for risk reduction and emergency response. People receive warnings like flood on their cellDuryog Satarka Bani provides flood warnings phones through SMS.Location: Bangladesh TakeawayDate of Launch: 2009 • SMS used for alerting people of a particular areaTarget: Citizens against natural calamities and disastersCategory: Network ServiceTechnology: SMSService Provider: Grameen Phone and Tele TalkPartners: Comprehensive Disaster ManagementProgramme (CDMP), UNDP and Government ofBangladeshStatus: Operational The Future of Mobile Services in Rural Emerging Economies 48
  • 49. M-GovernanceTake Aways• Provision of internet kiosks to improve employment opportunities through information dissemination• SMS is used in M-Governance services to collect data (Many to One SMS), register students (SUST), and provide critical information (Durjog Satarka Bani)• Mobile internet based inventory management in government food supply & distribution• All m-governance services are text based making it easier to record and compile information• M-Governance services make government process, such as data collection, more efficient for the government• There are currently no two-way interactions between government bodies and citizens The Future of Mobile Services in Rural Emerging Economies 49
  • 50. Source of InformationDigital Villagehttp://www.itnewsafrica.com/2010/04/kenya-rolls-out-digital-village-project/http://ictupdate.cta.int/en/Links/Web-Resources/Kenya-rolls-out-digital-villageMany to One SMShttp://mbillionth.in/2010/07/24/many-to-one-sms/GPS/GSM Based Train Tracking Systemhttp://mbillionth.in/2010/07/24/gpsgsm-based-train-tracking-system/Paperless Admission System (SUST)http://mbillionth.in/2010/07/24/paperless-admission-system-sust/http://www.thedailystar.net/newDesign/news-details.php?nid=154679M-Distributionhttp://mbillionth.in/2010/07/24/m-%E2%80%93-distribution/http://test.defindia.net/project/m-distributionGovSMS Portalhttp://manthanaward.org/section_full_story.asp?id=964WWW.ICTA.LKDurjog Satarka Banihttp://www.dmic.org.bd/dmin/ The Future of Mobile Services in Rural Emerging Economies 50
  • 51. Education
  • 52. Fight Illiteracy Description Fight Illiteracy aims to eradicate illiteracy within 5 years. The program aims to educate 17 million people through young Egyptian volunteers. They will conduct SMS/USSD-based quizzes to track student progress & provide small incentives through M-Pesa UNESCO will provide the advanced syllabi and technologies to aid the initiative.Providing education through mobile phones Governmental support to turn it into a national illiteracy eradication campaignLocation: EgyptDate of Launch: 2011 TakeawayTarget: Illiterate citizens • Track progress in education through SMS & USSDCategory: Network Application • Encourage learning through incentives via M-Technology: M-PESA - SMS, USSD, WAP ??? PESAPartners: Vodafone Egypt Foundation, UNESCO,Life Markers Association and General Authority forLiteracy and Adult EducationStatus: In market The Future of Mobile Services in Rural Emerging Economies 52
  • 53. Project Siwa Description Project Siwa provides technological interventions to deliver information relevant to the remote Siwa community in the areas of education, health and economic empowerment. According to custom women do not leave home for education. Egypt ICT-TF created a customized ergonomic embedded single CPU called Tabluter that runs for 4 independent users. It is used as mobile Educational Lab situated in individual homes.View of Siwa Oasis In education, the project supports Smart SchoolsLocation: Egypt and Libya that are fully equipped with computers, connectivityDate of Launch: 2006 and provides teachers capacity building. TheTarget: Women and youth computer labs are used as Community Learning Centres CLCs after school hours.Category: Social InitiativeTechnology: Computers TakeawayPartners: Vodafone Egypt Foundation, Egypt ICT • Provide information access through ICTs in orderTrust Fund (UNDP & Ministry Information and to aid socio-economic development & genderCommunication Technology (MCIT)), WHO, balance in the remote areas through computersMinistry of Health, Alexandria Unversity & SiwaNGOStatus: Operational The Future of Mobile Services in Rural Emerging Economies 53
  • 54. Learn English Description Learn English is an interactive multi-lingual voice based language learning experience on mobile phones. Subscribers receive lessons over Interactive Voice Response(IVR) with important words of a lesson sent via SMS. Basic and advanced level modules are available and based on the user‟s profession, (for e.g., driver or a specific want such as attending an interview). User are given the freedom toLearn English application‟s Interface • gradually advance from one lesson to the nextLocation: India • self evaluate themselves through practice testsDate of Launch: 2009 • re-learn lessonsTarget: Customers with specific English language Takeawayrequirements • Enable users to learn a language via SMS andCategory: Native Application, Network Application IVRTechnology: IVR and SMSService Providers: Vodafone, Airtel and IdeaPartners: BPL mobile, Yahoo, IMS, Rediff.com,OnMobile, Success competition, Ideal, Yukti,Harper Collens, Britannica Mobile, CDAC,PEARSON, NokiaStatus: Operational The Future of Mobile Services in Rural Emerging Economies 54
  • 55. English Seekho Description English Seekho is a language learning program that uses the instructional technology offered by a mobile phone. It‟s an IVR application, dialled from any mobile phone and accessible 24/7. The service is available for both pre-paid and post-paid subscribers. The application guides the user through audio clips that teach spoken English. It has 5 different levelsLearn spoken English through mobile phones namely Basic Course, Social Course, Professional Course, Advanced Course & Full Course.Location: IndiaDate of Launch: 2009 TakeawayTarget: Migrant workers and rural youth • Enable the underprivileged to learn the basic spoken English via IVRCategory: Network applicationTechnology: IVRService Providers: Tata DocomoPartners: IL&FS Education and TechnologyServices LimitedStatus: OperationalCost: Rs.20/- per month 60 paise per minute.One lesson 5-8 minutes costing Rs. 70-80 The Future of Mobile Services in Rural Emerging Economies 55
  • 56. Learn English Description BSNL users can subscribe to the program by dialing 1255537. The content is available for Basic and Advanced English in nine Indian languages – Hindi, Tamil, Kannada, Marathi, Bengali, Gujarati, Punjabi, Telugu and Malayalam. Daily SMSs and practice tests are a part of the learning package.Women accessing mobile phone Takeaway • Enable spoken English learning in regionalLocation: India languages via SMS & IVRTarget: Rural communityCategory: Network applicationTechnology: SMS, IVR, speech recognitionService Provider: BSNLPartners: EnableM and OnMobileStatus: OperationalCost: Priced at Rs. 20 subscription & Rs. 0.30 perminute for the call. The Future of Mobile Services in Rural Emerging Economies 56
  • 57. BBC Janala Project Description BBC Janala allows access to short (2-3 minute) audio lessons by calling a four digit short code. Return rate of first-time users of BBC Janala is 46% as compared to 5% for other mobile value- added services in Bangladesh. Takeaway • Provide English language lessons to citizens via callWoman accessing English lessons on mobile phone • Mobile lessons have especially being successful among womenLocation: BangladeshTarget: All citizens, especially womenCategory: Network ApplicationTechnology: Voice and SMSPartners: BBC World Service Trust, BBCLearning English funded by the Uks Departmentof International Development (Ukaid)Status: Operational, "over 3.5 million telephonecalls, over 100,000 web downloads"Cost: Single session lasts for 3 minutes andcharges are 3 pence The Future of Mobile Services in Rural Emerging Economies 57
  • 58. Bridgeit Description Bridgeit program, provides teachers access to a digital catalogue of educational videos that are typically 4-7 minutes in length. Each video comes with a lesson plan crafted to allow teachers and students to interact with the ideas introduced by the video.Teacher using educational videos to teach students Teachers download the videos from the server via a mobile phone connected to a television installed in the classroom.Location: TanzaniaDate of Launch: 2007 TakeawayTarget: Schools • Improve pedagogy & facilitates participatoryCategory: Training tools (non-mobile) learning, promoting sustainable education reformTechnology: Mobile Internet through mobile internet.Partners: Tanzania‟s Ministry of Education andVocational Training (MoEVT), the Forum forAfrican Women Educationalists (FAWE), thePearson Foundation, the International YouthFoundation, Nokia Corporation and funded by athree-year $2 million grant from the U.S. Agencyfor International Development (USAID)Status: by 2010, 150 schools have adopted theprogram The Future of Mobile Services in Rural Emerging Economies 58
  • 59. Yoza Description Yoza stories aim to captivate teens and inspire them to enjoy well-written stories by good authors. The m-novels are written in conventional language & included is prescribed school reading that is in the public domain (for e.g. Macbeth). There is no charge for the stories, but users do pay their mobile network operator for mobile data traffic. Images have been kept to a minimum toYoza application interface keep the mobile data charges low.Location: South Africa Current story languages include English, isiXhosaDate of Launch: 2009 & Afrikaans.Target: TeenagersCategory: Network application TakeawayTechnology: Voice and SMS • Enable reading & writing stories among teenagers through SMS & voicePartners: Shuttleworth Foundation, PraekeltStatus: "To date, the two stories have been readover 34,000 times, Entries Received - 4,000+,Comments - 4000+"Cost: Data charges on local cell phones rangefrom 5c to 9c per chapter The Future of Mobile Services in Rural Emerging Economies 59
  • 60. Jokko Initiative Description Jokko Initiative uses text messaging as a means for improving literacy and community development. The forum is SMS-based that allows a community member to disseminate information to a virtual network by sending a single text message to Tostan‟s server. Forum members use SMS to organize meetings and events related to • healthBattery power used to charge mobile phones in remote areas • education especially women • village clean-upsLocation: South Africa • school enrolment for children.Date of Launch: 2010Target: Rural Communities, especially Women Women now manage their own text-based mCommunity.Category: Network ServiceTechnology: SMS It provides small amount of credit through a phone-Service Providers: Orange and Tigo to-phone units transfer system known as Seddo &Partners: Tostan, UNICEF, Rural Energy lzi (from the Orange & Tigo service provider)Foundation & the Center of Evaluation for GlobalAction (CEGA) at the UC Berkley TakeawayStatus: Literacy and Numeracy, women 12% -> Enable remote community development especially29%, Girls 8% -> 33%, Ability to write text women through SMSmessages 8% -> 62% The Future of Mobile Services in Rural Emerging Economies 60
  • 61. Supercaller Description Supercaller generates Interactive Voice Response (IVR)-based phone calls to over 1.5 lakh teachers between 10 o‟clock to noon daily in all 71 districts. It asks for the number of students for which the meal has been cooked that day. The teacher responds simply by punching the number of students on his phone. The data is automatically fed to the server of KCPLChildren having mid day meal in school set up in Delhi which is connected with the website of Mid Day Meal Authority of UP. Officials who haveLocation: Uttar Pradesh and Delhi, India access to the system can check the data anytime.Date of Launch: 2010Target: School Teachers serving mid day meals Takeawayto BPL students • Track no. of children‟s meal per day from schoolsCategory: Network application utilizing the mid day meal scheme via SMS &Technology: IVR & SMS IVRPartners: Knowledge Communications Pvt. Ltd. • Usage of combination of SMS and IVR to(KPCL) capture information for day to day administrationStatus: Operational The Future of Mobile Services in Rural Emerging Economies 61
  • 62. ABC Mobile Phone Adult Literacy Program Description The project uses multimedia phones programmed with a digital curriculum in the local languages of Hausa and Zarma, and incorporates a practical literacy component tied to obtaining market information for farmers The curriculum is taught by local facilitators trained by the Ministry of Education in Niger and has two components. In the first year of ABC, participants learn basic cellVolunteer teaching women in rural areas phone technology, including SMS.Location: Dosso and Zinder, Niger In the second year, interactive multimedia phonesDate of Launch: 2007-08 and a digital curriculum that includes phoneticTarget: Agricultural Communities activities and varied texts are used to further develop literacy skills.Category: Social initiativeTechnology: SMS It‟s communication system is based onPartners: Catholic Relief Service (CRS), UC FrontlineSMS software. SIMA-trained CRS agentsDavis, Tufts and Oxford University, USAID/Food update crop prices by sending a formatted SMS.for Peace, Care and Helen Keller InternationalStatus: 1400 Learners (50% Women) Takeaway • Enable adult literacy and information for agricultural communities via SMS & multimedia phones The Future of Mobile Services in Rural Emerging Economies 62
  • 63. mPowering Description mPowering is developing customized mobile apps to help reach the ultra poor and connect them with funding opportunities and programs in the developed world. mPowering leverage existing mobile infrastructure to open up channels of access. In Orissa, India, 175 children in the village of Juanga earn points for attending school and can redeem the points for food, clothing, and medicine.Teacher scanning a student for attendance Teachers have been supplied with donated AndroidLocation: India and Nepal phones with the mPowering application. ThroughDate of Launch: 2010 the app, they can scan children in for attendance.Target: Teachers and School Children TakeawayCategory: Native Application • Enabling teachers with mobile applications andTechnology: SMS track student attendance and encourage childrenPartner: mPowering, CITTA Foundation to attend school through incentivesStatus: OperationalCost: Rs. 98/- for a data plan The Future of Mobile Services in Rural Emerging Economies 63
  • 64. M-EducationTake Aways• Track progress in education through SMS & USSD• Encourage learning through incentives via M-PESA• Provide information access through ICTs• Enable users to learn a language via SMS and IVR• Improve pedagogy, facilitate participatory learning and promote sustainable education reform through mobile internet.• Enable reading & writing stories among teenagers through SMS & voice• Enable remote community development especially women through SMS• M-Education services enable teachers to track activities in school (m-Powering and Supercaller) and improve the education service model• Usage of a combination of SMS and IVR to capture information for day to day administration• Provide digital literacy in order to rely information through SMS and multimedia phones• There are many operators providing English learning services in India and Bangladesh. It doesnt seem to be currently available in African nations• A major segment of these services focus on women and their empowerment (BBC Janala)• Almost all of them use SMS and Voice in combination• Many services are initiated by private and NGO partnerships• SMS based solutions have been the most popular for information provision when the SMS are sent in their native language or the target is English population The Future of Mobile Services in Rural Emerging Economies 64
  • 65. Source of InformationFight Illiteracy mGurujeehttp://thedailynewsegypt.com/education/education-key-to-development- http://webcache.googleusercontent.com/search?q=cache:a7bVtzp4uJkJsay-literacy-initiative-founders.html :telecomtalk.info/aircel-adds-mgurujee-on-mobile- learning/13641/+&cd=1&hl=en&ct=clnk&source=encrypted.google.comProject Siwahttp://unpan1.un.org/intradoc/groups/public/documents/un- Learn Englishdpadm/unpan037162.pdf http://webcache.googleusercontent.com/search?q=cache:W-http://theentrepreneurialist.net/2011/01/29/vodafone-egypt-a-tale-of- SARm3gq9oJ:www.medianama.com/2009/11/223-bsnl-enablem-profits-over-ethics/ onmobile-launch-learn-english-the- opportunity/+&cd=1&hl=en&ct=clnk&source=encrypted.google.comhttp://www.stockholmchallenge.org/project/2010/integrated-program-develop-siwa-oasis-using-icthttp://www.vodafone.com/content/index/about/sustainability/sustainable BBC Janala Project_societies/our_contributiontodevelopment/innovation_for_development. http://www.bbc.co.uk/worldservice/trust/whatwedo/where/asia/bangladehtml sh/2010/01/100115_bangaldesh_janala_project_overview.shtmlhttp://www.mb.com.ph/articles/290735/ict-rural-communities http://www.un-titled.co.uk/bbcjanala/ http://edutechdebate.org/meducation-initiatives/learning-british-english-Learn English for-the-cost-of-a-cup-of-bangladesh-tea/http://www.enablem.com/learn-english-mobile-phone.aspx http://onlinetipsguru.com/bbc-janala-getting-to-know-via-mobile-phone- technologyM-Education Bridgeithttp://www.tataindicom.com/download/aboutus/tele-edu-f2f-sewa.pdf http://edutechdebate.org/meducation-initiatives/bridgeit-empowering-http://www.moneycontrol.com/news/business/tata-indicom-presents- teachers-with-video-via-mobile-phones/indias-1st-m-education-service_322916.html YozaEnglish Seekhohttp://telecomtalk.info/tata-docomo-launches-english-seekho-vas- http://edutechdebate.org/meducation-initiatives/yoza-excites-african-services/49558/ teenagers-to-love-reading-using-mobile-phonehttp://www.tata.com/media/releases/inside.aspx?artid=5LOdhXDSciA= http://www.yoza.mobi/static_pages/view/14/ The Future of Mobile Services in Rural Emerging Economies 65
  • 66. Source of InformationJokko Initiativehttp://www.jokkoinitiative.org/http://edutechdebate.org/meducation-initiatives/from-illertacy-to-mcommunity-jokko-inititaive-empowers-women-with-mlearning/Supercallerhttp://www.knowlarity.comhttp://www.indianexpress.com/news/supercaller-keeps-up-with-midday-meals-dai/657901/http://www.aol.in/news-story/using-the-mobile-to-track-midday-meal-scheme/1022576http://economictimes.indiatimes.com/news/economy/policy/Using-the-mobile-to-track-midday-meal-scheme/articleshow/6281701.cmsABC Mobile Phone Literacy Programhttp://edutechdebate.org/meducation-initiatives/lets-get-informal-mobile-phones-for-adult-basic-education-in-west-africamPoweringhttp://mpowering.org/ The Future of Mobile Services in Rural Emerging Economies 66
  • 67. Communication Access
  • 68. Webbox Description Webbox is an internet enabled mobile terminal in the form of a 14 x 25cm QWERTY keyboard that can be plugged into a television using standard analog RCA cables. Core services include • Opera Mini 5.1 internet access • SMS and email messaging • internet search and media services including FM radio, a photo gallery tool and a music player.Webbox enable internet access through television Takeaway • Enable household web access in places whereLocation: South Africa TV ownership is high but internet connection rateDate of Launch: 2011 is lowTarget: Customers in emerging marketsCategory: ProductTechnology: InternetService Provider: VodafoneStatus: LaunchedCost: R 749.00/- (including VAT, 2GB SD Card,Prepaid SIM card and 100MB of data) The Future of Mobile Services in Rural Emerging Economies 68
  • 69. Low Cost/Features Phones Description These handsets play a role in extending access to a range of mobile and data services in emerging markets, including • money transfer • mobile internet • localised content offering. Takeaway • Provide affordable internet-ready handsetsLow cost handsetsLocation: South AfricaDate of Launch: 2007Target: Customers in emerging marketsCategory: ProductService Provider: VodafoneStatus: In marketCost: $ 15/- The Future of Mobile Services in Rural Emerging Economies 69
  • 70. Opera Mini Description Opera Mini is a web browser for computers, laptops and mobile phones. It has an icon based interface. Vodafone Live! allows to download Opera Mini for free. It compresses data up to 90% in order to make the internet more accessible and is enhanced to support widgets.Opera Mini interface TakeawayDate of Launch: 2007 • Enable fast internet access via mobile webTarget: Customers in emerging markets browserCategory: Mobile Web BrowserTechnology: Mobile InternetService Provider: VodafonePartner: Opera Software ASAStatus: In market The Future of Mobile Services in Rural Emerging Economies 70
  • 71. Center of Excellence Description The Center of Excellence role includes • application specific projects relevant to Next Generation Telecom Networks • drive data demand/ uptake in emerging markets • meet objectives of capacity building • impetus to all round growth of Telecom industry including manufacturing through application research • to serve as think tank to the Government and Industry decision makersCenters of Excellence in India The main research areas includes • Wireless Connectivity in Rural AreasLocation: India, South Africa & Egypt • EnergyDate of Launch: 2008 • Wireless Access to the InternetTarget: Telecom industry, Government and • New Trendsindustry decision makers • Technologies • Services and ApplicationsCategory: Research ProgramService Provider: Vodafone TakeawayPartner: IIT Kharagpur and the Department of • Enable innovation and development in theTelecommunication, GOI telecom industry via research centerStatus: On-going The Future of Mobile Services in Rural Emerging Economies 71
  • 72. Solar Powered Handset Description VF 247 solar powered phone. The phone charges by itself by exposure to ambient light even indoors. Also features radio, torch, colour screen. Takeaway • Provide handsets that can work effectively with unstable electricity supplySolar powered HandsetsLocation: IndiaDate of Launch: 2010Target: Communities without proper power supplyCategory: ProductTechnology: Eco-friendly solar chargerService Provider: VodafoneStatus: In-marketCost: Rs. 1500/- The Future of Mobile Services in Rural Emerging Economies 72
  • 73. Freedom Fone Description Freedom Fone creates easily installable open source software tools for NGOs who want to set up • SMS poll services • leave a message services (IVR based for gathering community opinion or reports) • voice menu system (IVR) Takeaway • Enable NGOs to reach and serve rural communities via SMS and IVRFreedom Fone is easily installable software tools for NGOs • Creation of open source technology for mass adaptionLocation: ZimbabweDate of Launch: 2008Target: NGOs and Channel Partners looking forways to deliver content to low literate, lowconnectivity usersCategory: Software toolsTechnology: SMS and IVRPartners: Kubatana Trust The Future of Mobile Services in Rural Emerging Economies 73
  • 74. Gaon ki Awaaz Description Gaon ki Awaaz is a rural news bulletin service in the local dialect Avadhi, which uses the mobile phone as a broadcast tool. The initiative is an attempt to give a voice to the rural community of the Rampur-Mathura village , Uttar Pradesh. Mobile phones are used to record audio content which is then transmitted as an MMS to a local editor for checking.Community members listening to rural news bulletin The content is passed on to local news desk inLocation: India Noida which is subsequently broadcast as voiceDate of Launch: 2010 call to village subscribers.Target: People below the poverty line TakeawayCategory: Service Platform • Enable rural community to create bulletins thatTechnology: MMS inform them of the local news via MMSPartners: International Media Institute of India • Creating a platform for local content creation andCost: Monthly subscription Rs. 10/- increase effective reach The Future of Mobile Services in Rural Emerging Economies 74
  • 75. Communication AccessTake aways• Enable innovation and development in the telecom industry via research center• Enable NGOs to reach and serve rural communities via SMS and IVR• Creation of open source technology for mass adaption• Enable rural communities to create local news bulletins that inform them of the local news via MMS• Creating a platform for local content creation and increase effective reach• There is a lack of communication infrastructure among many sectors of BPL population in rural areas• Creation of new hardware solutions that fit in the target environment to address information needs (solar powered handset, Low cost/feature handset, Webbox)• Voice based services are favored over SMS solutions due to the low literacy levels among targeted population The Future of Mobile Services in Rural Emerging Economies 75
  • 76. Source of InformationTraining Entrepreneurs Spoken Webhttp://public.webfoundation.org/2011/04/MEA_Y1_Report/ http://mobileactive.org/mobile-tools/spoken-webhttp://www.isoc.org.gh/isoc/index.php?option=com_content&view=articl http://domino.research.ibm.com...e&id=58:mobile-entrepreneurs-in-africa&catid=1:latest- http://economictimes.indiatimes.com/Food/IBMs-spoken-web-to-ramp-news&Itemid=58 up-Amul... Freedom FoneWebbox http://www.freedomfone.org/page/overviewhttp://www.vodafone.com/content/index/press/news/webbox.html http://demo.freedomfone.org/freedomfone/http://www.fastcompany.com/1728199/vodafones-webbox-could-bring-net-to-tvs-in-developing-nations Gaon Ki AwaazLow cost/features http://gaonkiawaaz.wordpress.com/http://www.vodafone.com/content/index/press/group_press_releases/2011/ownbrand_rangerefresh.htmlOpera Minihttp://www.opera.com/smw/2011/05/#featurehttp://media.opera.com/media/smw/2010/pdf/smw122010.dfhttp://www.opera.com/smw/archive/http://www.opera.com/?ref=homeCenter of Excellencehttp://tcoe.in/section_detail/12/VEICET--About-Us_780.htmlSolar Powered Handsethttp://www.pcworld.com/article/202059/vodafone_india_introduces_solar_powered_phone.htmlhttp://www.business-standard.com/india/news/vodafone-launches-solar-powered-phone/402768/http://www.techtree.com/India/News/Vodafone_Brings_Solar_Powered_Handset_To_India/551-112404-893.html The Future of Mobile Services in Rural Emerging Economies 76
  • 77. Agriculture
  • 78. iCow Description iCow is a voice based mobile application that helps farmers track the estrus stages of their cows. Farmers first register on the app and input relevant known „cow‟ dates including cow ID, last date served, or last date calved. iCow sends a series of voice prompts and SMS messages to the farmer at intervals throughout the year, corresponding to each specific cow at a particular time of its cycle.iCow helps farmers track estrus stages of cows The prompts serve as reminders as well asLocation: Kenya educational material.Date of Launch: 2010Target: Farmers In some instances the prompts will be followed up with a SMS delivering important information suchCategory: Network application as a vet‟s phone number.Technology: IVR & SMSService Provider: Vodafone TakeawayPartners: Green Dreams Ltd. • Track cow‟s estrus stages through SMS & IVRStatus: In-market • Usage of SMS and IVR solutions in cattle rearing The Future of Mobile Services in Rural Emerging Economies 78
  • 79. COCOALINK Description CocoaLink provides information about • improving farming practices • farm safety • child labor • health • crop disease prevention • post-harvest production • crop marketing to cocoa farmers using SMS and voice messages. These messages are in native language or inCocoa Link endorsement banner English. Farmers can share their learning and receive answers to specific cocoa-farmingLocation: Ghana questions.Date of Launch: 2011Target: Cocoa Farmers It aims to increase farmer yields and incomes through improved bean quality and value, byCategory: Network Service enhancing knowledge of pest- and disease-fightingTechnology: SMS and Voice techniquesPartners: World Cocoa Foundation (WCF),Ghana Cocoa Board (COCOBOD), The Herschey TakeawayCompany, Cocoa Research Institute of Ghana • Provide knowledge and information to farmers to(CRIG) and Dream Oval help them increase their yield and income viaStatus: Pilot SMS & IVR The Future of Mobile Services in Rural Emerging Economies 79
  • 80. ESOKO Description ESOKO is a service that gives farmers more power to negotiate deals. ESOKO has market agents that collect price data from key regional markets and uploads them online; farmers then automatically get alerts on their mobile phones with the current prices for their commodities in their markets. ESOKO empowers farmers by making the market more efficient and transparent. The premium inWoman showing information provided by ESOKO on mobile price is received as cash direct into the farmer‟s hand.Location: Eastern and Northern, GhanaDate of Launch: 2011 TakeawayTarget: Farmers • Enable efficient and transparent trade by proving market prices to farmers through SMSCategory: Network ServiceTechnology: SMSPartners: Esoko, Prestat and SEND West AfricaStatus: Pilot The Future of Mobile Services in Rural Emerging Economies 80
  • 81. M-Farm Description M-Farm provides farmers with current market prices of different crops from different regions and/or specific markets. M-Farm aggregates farmers needs/orders and connect them with farm input suppliers. With M- Farm, they not only get affordable farm inputs but also are able to sell collectively M-Farm has adopted a SMS-based solution where the farmers send a simple text to 3535 dependingInformation provided by M-Farm on what they are looking for.Location: Kenya TakeawayDate of Launch: 2010 • Provide farmers with affordable farm inputs andTarget: Farmers facilitates collective trade via SMS • Use of SMS based search to seek information byCategory: Network Application the farmersTechnology: SMS The Future of Mobile Services in Rural Emerging Economies 81
  • 82. Fisher Friend Description The Fisher Friend provides timely information on • local fish markets • weather • the sea • potential fishing zones • market rates per species It increases fisher‟s knowledge base by providing information on government schemes and entitlements, health services, directory services, and a marine toll-free helplineFisher Friend interface TakeawayLocation: Chennai, India • Provide timely and critical information on tradeDate of Launch: 2007-09 and other information improving fishermen‟s lifeTarget: Fishermen via IVRCategory: Network ApplicationTechnology: IVRService Provider: Tata TeleservicesPartner: MS Swaminathan Research Foundation(MSSRF), Astute Systems Technology, WirelessReach and QualcommCost: Monthly subscription charge Rs. 30/- The Future of Mobile Services in Rural Emerging Economies 82
  • 83. Samaanguru Description Samaanguru is a robust mobile supply chain management platform that addresses • stock visibility • inventory control • order management • demand forecasting • Optimization • analytic visualization of transactional activity Configuration and management of supply chain entities, relationships, materials, users andDiagram of Samaanguru application authorizations through a web browser-based dashboard.Location: Asia, Middle East, North and Sub-Saharan Africa The mobile app can be pushed to users via SMS,Date of Launch: 2007-09 can then begin entering transactions, such asTarget: Producers in remote communities orders, receipts, issues, and periodic physical inventory counts.Category: Network ApplicationTechnology: SMS The information is recorded in an online data store,Partner: Logistimo which can be accessed by authorized members viaCost: $ 2/- per user a mobile phone or web browser. Takeaway • Enable effective supply chain management solutions through SMS The Future of Mobile Services in Rural Emerging Economies 83
  • 84. Avaaj Otalo Description Avaaj Otalo connects farmers to relevant and timely agricultural information over the phone. Farmers can call a toll-free number and then navigate through audio prompted menus to • ask questions • listen to answers to similar questions • listen to archives of Development Support Centres popular radio program for farmers. TakeawayFarmers accessing information related to agriculture • Empower and enable farmers to face problems of poor crop and unwanted weather conditions toLocation: Gujarat, India grow good quality crop via IVRDate of Launch: 2009Target: FarmersCategory: Network ApplicationTechnology: IVRPartner: Development Support Center and IBM The Future of Mobile Services in Rural Emerging Economies 84
  • 85. Kheti Description A phone-based information service for educating and assisting the farmers in making important crop- related decisions and planning a rich harvest. The farmers can create their personalized service from a wide menu of 250 crops and 1200 local and national markets, in the local language of their choice comprising of • localized weather updates • crop advisory • agricultural rural newsFarmer accessing information related to agriculture on mobile phone • market prices in 11 statesLocation: India TakeawayTarget: Farmers • Provide filtered information to the needs of aCategory: Network Application rural user in a local language beyond anyTechnology: IVR terrestrial boundaries via IVRPartner: Drishti-Soft Solutions Pvt. Ltd The Future of Mobile Services in Rural Emerging Economies 85
  • 86. mKrishi Description TCS mKrishi platform combines multiple technologies to bring vital information regarding • local weather • fertilizer requirement based on soil conditions • pest control • current grain prices in local markets It comes in a rich content format to the farmer‟s handset such as • cellular network • camera phonemKrishi endorsement poster • automatic weather station • Soil and Crop sensor technologiesLocation: Uttar Pradesh, Maharashtra & TamilNadu TakeawayTarget: Farmers • Provide personalized information and integratedCategory: Native Application services to farmers through WAPTechnology: WAPService Provider: Tata TeleservicesPartner: TCS, MS Swaminathan Foundation, TataChemicals & Rallies, National Center of Grapes,Cotton Research Center and NationalCommodities and Derivatives Exchange Limited(NCDEX)Status: Fully Launched The Future of Mobile Services in Rural Emerging Economies 86
  • 87. M-AgricultureTake Aways• Usage of SMS and IVR solutions in cattle rearing (iCOW)• Enable efficient and transparent trade and collective trade by proving market prices to farmers• Enable effective supply chain management solutions through SMS• Empower and enable farmers to face problems of poor crop and unwanted weather conditions to grow good quality crop via IVR• Provide personalized information and integrated services to farmers through WAP• Use of SMS based search to seek information by the farmers• Provide filtered information to the needs of a rural user in a local language beyond any terrestrial boundaries via IVR• Very few services target businesses like animal rearing in this sector• In recent times, many services (in India) are voice based services, catering to different vernaculars The Future of Mobile Services in Rural Emerging Economies 87
  • 88. Source of InformationiCOW Avaaj Otalohttp://greendreams.edublogs.org/2010/10/27/icow/ http://hci.stanford.edu/research/otalo/http://ardyis.cta.int/en/resources/publications/item/88-the-use-of-information-and-communication-technology-to-address-information- Khetipoverty-and-reluctance-of-farmers-to-commercialze-in-the-fiji-islands http://www.watblog.com/2010/03/03/it-goes-kheti-multi-lingual-ivrs- helpline-for-indian-farmers/Farm to Fork http://press-releases.techwhack.com/48134-drishti-soft-3http://www.tataindicom.com/download/aboutus/tele-edu-f2f-sewa.pdf mKrishi http://www.hindu.com/2009/03/15/stories/2009031555101000.htmCocoaLink http://www.tcs.com/news_events/tcs_news/Pages/TCS_mKrishi_on_pilhttp://www.worldcocoafoundation.org/what-we-do/current- ot_run_in_Maharashtra.aspxprograms/CocoaLink.asp http://www.cse.iitb.ac.in/~gise/abstracts/arun_pande.pdfESOKOhttp://www.esoko.com/about/http://www.prestat.co.uk/about/esoko_partnershiphttp://www.audiencescapes.org/resources/field-blog/pilot-franchise-esoko-arms-farmers-information/pilot-franchise-esoko-arms-farmeM-Farmhttp://mfarm.co.ke/aboutFisher Friendhttp://www.mssrf.org/http://www.mobileactive.org/case-studies/mobile-del-mar-how-mobile-app-fisher-friend-aides-fishers-indiaSamaanguruhttp://www.mobileactive.org/mobile-tools/samaanguruhttp://samaanguru.org The Future of Mobile Services in Rural Emerging Economies 88
  • 89. Commerce Entrepreneurship
  • 90. Training Entrepreneurs Description Mobile Entrepreneurs in Ghana (MEG) provides appropriate expertise in business and mobile technologies to entrepreneurs enabling them to create new content and service. The objectives of the program are • the definition of the Foundations concept and methodology of mobile entrepreneurship • the creation of a mobile entrepreneurship community in Ghana, called Mobile Web GhanaProviding entrepreneurs expertise in technologies • the organisation and participation at events to promote the communityLocation: Ghana • the organisation of a three-week training sessionTarget: Entrepreneurs to teach mobile technology and mobile business principlesCategory: Mobile initiativesTechnology: Web Access The project is based in Accra, Ghana as it offers aService Provider: Vodafone promising combination of a booming mobile marketPartner: Web Foundation and a strong sense of entrepreneurship within Ghana‟s population. Takeaway • Enable and encourage mobile entrepreneurship The Future of Mobile Services in Rural Emerging Economies 90
  • 91. M-CommerceTake Aways• Train local entrepreneurs on mobile technologies (SMS, USSD, Voice)• Help entrepreneurs develop locally relevant content and applications, generating income for the developers and increasing data demand/ usage• Creating opportunities increases the number of players in the mobile ecosystem of the countries The Future of Mobile Services in Rural Emerging Economies 91

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