DMX Dublin 2014 Insights

2,529 views

Published on

DMX Dublin entered its second year with a superb day of insights and illumination. Here are 10 of the top data insights that we took away from the event.

Published in: Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,529
On SlideShare
0
From Embeds
0
Number of Embeds
542
Actions
Shares
0
Downloads
15
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

DMX Dublin 2014 Insights

  1. 1. 10 DATA INSIGHTS FROM DMX DUBLIN 2014
  2. 2. ON THE DAY THE INTERNET CELEBRATED ITS 25th BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE THE ORGANISERS AND SPEAKERS FOR A SUPERB DAY OF INSIGHTS AND ILLUMINATION. ! HERE ARE SOME INSIGHTS WE GAINED.
  3. 3. 60% OF iPAD USERS DON’T HAVE AN iPHONE SIMON DUPUY : EXPEDIA
  4. 4. IRONICALLY, 1 IN 6 PEOPLE ON THE CHANNEL 4 DATABASE CLAIM THEY DON’T WATCH TV. JONATHAN LEWIS : CHANNEL 4
  5. 5. 65% OF PEOPLE HAVE TV ON IN THE BACKGROUND WHILE USING OTHER DEVICES AS THE FIRST SCREEN RUTH McENTEE : GOOGLE
  6. 6. 75% OF ALL VISITS TO DISTILLED MEDIA SITES ARE NOW VIA MOBILE BRIAN FALLON : JOURNAL.IE
  7. 7. ONLY 20% OF PEOPLE KNOW WHAT THEY WANT TO BUY WHEN THEY VISIT AN E-COMMERCE SITE FACEBOOK
  8. 8. WIKIPEDIA RANKS ON PAGE 1 FOR 99% OF ALL SEARCH TERMS BRENDAN JACKSON : iPROSPECT
  9. 9. BANKING IS RANKED THE LOWEST OF ALL INDUSTRY CATEGORIES FOR TRUSTWORTHINESS15% EDELMAN TRUST BAROMETER 2014
  10. 10. 40% OF ALL GROCERY SHOPPING TRIPS NOW INVOLVE A MOBILE TOUCHPOINT JON EWING : DUNNHUMBY
  11. 11. “DEAR MOBILE PHONE COMPANY PLEASE INVENT AN UNSEND MY TEXT OPTION” THESE TWEETS PEAK SATURDAY NIGHTS AND SUNDAY MORNINGS STEPHEN O’LEARY : OLYTICO
  12. 12. AND FINALLY ! ! ! ! ! ! ! THE FOOT LONG SUB MEASURES ONLY 11 INCHES KEVIN KING : EDELMAN
  13. 13. @twitterwww.cksk.com linkedin facebook

×