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Omni-Channel Retailing: The Way Forward
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Omni-Channel Retailing: The Way Forward

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Omni-channel retailing—connecting with consumers via multiple selling channels—is the latest buzzword in the retail industry. But what does it mean for you as a retailer? In the past, retailers …

Omni-channel retailing—connecting with consumers via multiple selling channels—is the latest buzzword in the retail industry. But what does it mean for you as a retailer? In the past, retailers focused much of their attention on a single-channel selling strategy; that is, what was selling, where it was selling, when it was selling, why it was selling, and how it was selling in their brick-and-mortar stores. This used to be the most relevant way to gather business intelligence about consumers. The single-channel selling days are long gone. Consumers are now taking much more complex paths-to-purchasing a product or service via online shopping channels and retailers need to be there to help guide them up and down that path. This infographic shows how retailers are adopting or planning to adopt an omni-channel solution.

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