The Concept of E-Collaboration Culture


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Marco Bettoni, Fernfachhochschule Schweiz (Swiss Distance University of Applied Sciences)

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The Concept of E-Collaboration Culture

  1. 1. The Concept of E-Collaboration Culture Model & Experiences Marco Bettoni, Fernfachhochschule Schweiz (Swiss Distance University of Applied Sciences)III Congresso Nazionale CKBG – Bari, 6-8 aprile 2011 Empowerment, Formazione, Tecnologie. LIndividuo, il Gruppo e lOrganizzazione
  2. 2. Failure of E-Collaboration Why?… because we focus on technolgy… and neglect the human dimension (individual & social) Marco Bettoni Efé children of the Ituri Forest in Zaire (Rep. of Congo, central Africa) begin the Osani game by sitting in a circle, feet touching, all connected. Picture: Osani Circle Game ; Source: M. Bettoni, 6.4.2011
  3. 3. Agenda1. Systemic view2. Three hypotheses3. A model: e-collaboration culture4. Three trends & three experiences @ FFHS5. Open questions NEGOTIATED meaning M. Bettoni, 6.4.2011
  4. 4. Collaborative Learning Solution Three Success Factors Online Community * systemic view * structure processes interaction production method tools method activity * Learning people 1. Community 2. Web 2.0 3. E-Collaboration * Working of Practice Space Culturesocial network * Leading M. Bettoni, 6.4.2011
  5. 5. Hypotheses H1, H2, H3Online collaborative learning, too be successful,needs: 1. Interaction : Community of Practice 2. Shared space: Web 2.0 as “Cyber Ba” 3. Production : E-Collaboration Culture M. Bettoni, 6.4.2011
  6. 6. Organizational Culture Edgar H. Schein (1995) Visible structures, products, processes, behaviors (easy to observe, difficult to interpret) Explicit strategies, goals, philosophy (stated values) Tacit assumptions, perceptions, thoughts, feelings (foundations for values and actions)Source of picture: M. Bettoni, 6.4.2011
  7. 7. E-collaboration culture WHAT & WHY? Success in negotiating meaningNEGOTIATED meaning M. Bettoni, 6.4.2011
  8. 8. 1. NETWORKED learning Student PerspectiveDrexler, W. (2010) The networked studentmodel for construction of personal learningenvironments: Balancing teacher controland student autonomy. AustralasianJournal of Educational Technology2010, 26(3), 369-385. M. Bettoni, 6.4.2011
  9. 9. 1. NETWORKED Learning Model: IFeL TetrahedronLearning process control: shift Shift from informal exchangefrom teacher to student to cooperative learning Development from novice to expertOnline: M. Bettoni, 6.4.2011
  10. 10. 1. NETWORKED learningOnline course „E-Collaboration 2010“ M. Bettoni, 6.4.2011
  11. 11. 2. PARTICIPATIVE working Nature of Work 2010-2020: Ten Key Changes1. Distributed co-creation moves into the mainstream  Co-creation of products / services  B2C, C2C  Design, develop, market, support2. Making the network the organization  Networks of employees across „siloed business units“  Social network as „pool of talents“ for projects3. Collaboration at scale  Growth of knowledge work & knowledge workers  Need to understand knowledge work / collaboration  Technology by itself cannot foster collaboration Source: Bughin, J. et al., Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey Quarterly, August 2010 M. Bettoni, 6.4.2011
  12. 12. 2. Participative Working Model Knowledge Cooperation Bettoni, M. & Eggs, C. (2010) User-Centred Knowledge Management: A Constructivist and Socialized View. Constructivist Foundations vol. 5, N°3 , 130-143 Bettoni M., Andenmatten S., Mathieu R. (2007) Knowledge Cooperation in Online Communities: A Duality of Participation and Cultivation. In: Electronic Journal of Knowledge Management , 5 (1), 1-6. M. Bettoni, 6.4.2011
  13. 13. 2. PARTICIPATIVE working Idea Management at FFHS M. Bettoni, 6.4.2011
  14. 14. 3. FACILITATIVE leading Nature of Work 2010-2020 - Ten Key Changes Collective1. De-routinization of Work Leadership: each2. Work Swarms member can assume key roles3. Weak Links4. Working With the Collective5. Work Sketch-Ups6. Spontaneous Work7. Simulation and Experimentation8. Pattern Sensitivity9. Hyperconnected10. My PlaceSource: Austin, T. 2010, Watchlist: Continuing Changes in the Nature of Work, 2010-2020.Gartner Research, ID:G00174602 M. Bettoni, 6.4.2011
  15. 15. 3. FACILITATIVE leading University Hierarchy with a Research Network Board of directors of FFHS Scientific board Executive Director„s office Director Research Director Strategy Group Business School Computer Administration & Engineering Science Core Group IWN IMI IFeL CoRe TaFi Academic Teaching Teaching Services & RESEARCH QM NETWORK ISIP IKITResearch Group M. Bettoni, 6.4.2011
  16. 16. 3. FACILITATIVE leading by ICA (USA) Facilitative Leaders respectfully elicit the future core insights, creativity, and wisdom from competency will be others “facilitative”, not Invite and sustain the active “command and participation of all members of the group control” leadership in depth dialogue and decision making Use consensus based methods to arrive at decisions that are owned and supported by all members of the group Barry Libert Create an environment where each individual profoundly respects the wisdom and contributions of each member of the groupFrom: M. Bettoni, 6.4.2011
  17. 17. E-Collaboration Culture Some Open Questions Process of negotiation of meaning  … Process of negotiation of participation  … Trajectories of progressive belonging  … Process of individual positioning (Ligorio & Hermans 2005)  … Construction of a collective identity  …. M. Bettoni, 6.4.2011
  18. 18. Thank you for your attention! Picture by: Christian Vogler, M. Bettoni, 6.4.2011
  19. 19. Recent Publications by the presenter„s team Bergamin, P., Bettoni, M., Ziska, S. & Eggs, C. (2011) "Reference Course Model: Supporting Self- regulated Learning by Cultivating a University-Wide Media Culture". In G. Dettori & D. Persico (eds.) Fostering Self-regulated learning through ICTs. IGI Global, Ch. 20, pp. 334-351. Bettoni, M. & Eggs, C. (2010). "User-centred Knowledge Management: A Constructivist and Socialized View". Constructivist Foundations, Vol. 5, number 3, 130-143. Bettoni, M., Bernhard, W., Eggs, C. & Schiller G. (2010) Idea Management by Role Based Networked Learning. In: E. Tomé, Proc. 11th European Conference on Knowledge Management, Universidade Lusíada de Vila Nova de Famalicão, Portugal, 2-3 September 2010, Vol. 2, pp 107- 116. Reading: Academic Publishing Ltd. Bettoni, M., Schiller, G. & Bernhard, W. (2008) Weak Ties Cooperation in the CoRe Knowledge Network. In: D. Harorimana & D. Watkins (eds.) Proc. of the 9th European Conference on Knowledge Management, Southampton Solent University, Southampton, UK, 4-5 September 2008. Reading: Academic Publishing Ltd, 59-66. Bettoni, M. & Bernhard, W. (2007). CoRe – Linking Teaching and Research by a Community- Oriented Strategy. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007, Chesapeake, VA: AACE, 2354- 2362. Bettoni, M., Bernhard, W., Borter, F., Dönnges, G. (2007) The Yellow Tool – Making Yellow Pages More Social and Visible. In: Martin, B., Remenyi, D. (eds.) Proc. of the 8th European Conference on Knowledge Management, ECKM 2007, Consorci Escola Industrial de Barcelona (CEIB), Barcelona, Spain, Sept. 6-7, 2007, 118-124. M. Bettoni, 6.4.2011
  20. 20. Connessioni Sito Web: Sito Convegno: CKBG – The Community: Pagina di Facebook: Gruppo di Facebook: Gruppo su Twitter: Convegno: #emp11 Sito Web: Profilo su Slideshare: CKBGShare M. Bettoni, 6.4.2011