Media Streaming   Caroline Oldrey   Northamptonshire Tourism Forum October 2009
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Media Streaming Caroline Oldrey Northamptonshire Tourism Forum October 2009

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Caroline Oldrey's presentation. Media Streaming. Northamptonshire Tourism Forum, October 2009 - Kettering Conference Centre

Caroline Oldrey's presentation. Media Streaming. Northamptonshire Tourism Forum, October 2009 - Kettering Conference Centre

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Media Streaming   Caroline Oldrey   Northamptonshire Tourism Forum October 2009 Media Streaming Caroline Oldrey Northamptonshire Tourism Forum October 2009 Presentation Transcript

  • StreamExchange Caroline Oldrey October 2009 Online Media Streaming
  • Social Media “ Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world” Forrester Research,Social Computing How Networks Erode Institutional Power, And What To Do About It
  • Video on the web
    • In December 2008 YouTube became the second largest search engine on the web
    • Over a billion views a day,
    • 15 hours uploaded every minute
    • Video is a great storytelling medium
    • Human beings are visually centric
      • Show people things that text and pictures can't explain
      • Demonstrate your knowledge and experience
      • Communicate effectively and efficiently
      • Control your message in the market place
  • What is Media Streaming? Content Owners & Content Creators Businesses Marketeers Communicators Training Companies AUDIENCE Traditional Broadcast Analogue Distribution i.e. DVD, Tape Online Video, Internet TV Channels, Digital Signage Networks
  • Who watches video on the Web?
    • 133 million people: 12% increase on last year
    • Age groups watching:
      • 24-34 years old: 15%
      • 35-44 years old: 19%
      • 45-54 years old: 21%
  • Social Networking and Viral Distribution Embed Players Social Networking & SMO Syndication & SEO
    • RSS Feeds
    • MRSS
    • Blinkx
    • Metacafe
    • Google Video
    • Widget Sites
    • Blogs
    • How & Why Wikis
    • Affiliate sites
    • Publishing sites
    • Email Attachments
    • Video News Releases
    • Facebook
    • YouTube
    • Delicious
    • Stumble
    • My Space
    • Twitmatic
  • What is Media Streaming? Enables users to play back the video file and control what they see using video controls. (pause, play, ffwd, rewind etc) Advanced players have options to share, embed, link, download other media, have hotspots or are interactive: surveys/hyperlinks Players can be basic – or can be customised and branded Video Players – A GUI ( graphical user interface) Flash, Silverlight, Windows Media
  • Monetise content and audiences online Content Advertising & Sponsorship Syndication
    • Pre Roll Ads
    • In Stream Ads
    • Overlays
    • Sponsored Content
    • E-commerce links
    • Video Directories
    • Affiliates
    • Web publishers
    • Venues
    • Resellers
    • Pay Per View
    • Live Events
    • Subscription
    • Download to Own
    • Download to View
    • E-commerce sites
    £
  • Protect content online True streams delivered to Silverlight Players Control access Secure password log in system to access premium content And how long content can be viewed for Days Hours Weeks
  • Vid e o on the web 4 out of 5 internet users will click video if it is available on your site Marks and Spencer have increased online sales by more than 30% since the introduction of video on their website and up to 90% on some products
  • An Internet TV Channel
  • Create a TV Channel
    • Create a branded channel for online and offline streaming
      • Make your content distinctive, engaging, intelligent
      • Encourage viral distribution of specific video content – inc Video Newsletters
      • Distribute easily to affiliate partners
      • Make available offline using STB technology
      • Stream Live or On Demand
      • Interchange content with other organisations e.g. hotels, travel agents, venues, events, museums (anyone with a website)
      • Track video consumption
      • Develop further interactive opportunities
  • StreamExchange Caroline Oldrey October 2009 Online Media Streaming