0
The Internet<br />Website<br />SEO<br />PPC<br />Social Media<br />Facebook<br />Linked In<br />Blogs<br />Twitter<br />
It can be complicated:How Search Engines Rank Pages<br />Note: not all of these elements carry an equal weighting e.g. inb...
Ultimately it’s about…<br />…making the phones ring<br />Lead generation & conversion<br />Retention & relationship buildi...
...and the winner is…<br />
Recent Research<br /><ul><li>53% said they would be more likely to use a small business if they have a professional lookin...
9 out of 10 are more likely to choose a local supplier who uses a business email address as opposed to a personal one.
95% of consumers check a business' website before deciding to buy from a particular supplier.</li></ul>FSB Magazine April/...
The biggest challengeBeing heard, getting noticed and remembered…<br />What makes you special?<br />“Why should I do busin...
Consider this…<br /><ul><li>76%of businesses with a web presence claim to get no commercial benefit from their investment.
98% of UK businesses do not have any form of CRM system or regular customer communications.</li></li></ul><li>Where is the...
A company without a website<br />A Credibility Problem<br />You are not getting found…<br />You may not care…<br />But wha...
Are they professional?
Is there any substance?
Have they got something to hide?
Are they really backwards and disorganised?</li></ul>Why should I waste time talking to them when I can find lots of infor...
A company with a bad website<br />A Credibility Problem<br />This is worse than not being found.<br />Now you are putting ...
Are they professional?
Is there any substance?
Have they got something to hide?
Are they really backwards and disorganised?</li></ul>Why should I waste time talking to them when I can find lots of infor...
A company with an OK credible website<br />A Conversion Problem<br />This company will get more business than its pauper c...
They look reasonably professional?
I have no reason to think they have no substance?
They seem open?
They seem organised?</li></ul>Probably OK to do business with, but nothing really grabbed my attention so I will click awa...
A company with a ‘good’ website<br />New Business Generation<br />A good website will be found and hit all the right butto...
They have helped lots of people with problems like mine?
They appear to be very solid and dependable?
They are providing all the information I need and more besides?
They seem organised and bang up to date?</li></ul>Great!  It looks like my problem has been solved, this company seems per...
Investment not cost<br /><ul><li>Dynamic ‘brochure site’?
Interactive Marketing tool?
Total business process integration?</li></ul>Our solutions have to be based on the clients needs now, and into the future....
Estimated 10% of UK Businesses invest in business development<br />Estimated 10% of UK Businesses have an online brochure<...
Consider this…<br /><ul><li>76%of businesses with a web presence claim to get no commercial benefit from their investment.
95% of consumers check a business' website before deciding to buy from a particular supplier.</li></li></ul><li>What did t...
Were found
Prospects engaged…
Personalised response
Immediate auto-responder
Link through to digital brochure
Professionally presented email ‘sales letter’
Data immediately into Contact Management system
Text / email notification
Maintained communications</li></ul>Asked for the order?…<br />
Social networking<br />How to Revolutionise<br />Your Marketing Communication<br />
Challenges<br />How do you make money out of it?<br />We don’t have the time <br />We have real work to do<br />Just the l...
January 2009<br />375<br />BLIP.fm<br />5 new released each week<br />
May 2009<br />3000<br />BLIP.fm<br />Unknown release rate<br />
Upcoming SlideShare
Loading in...5
×

Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009

313

Published on

Paul Sage's presentation - Internet Marketing. Northamptonshire Tourism Forum, October 2009 - Kettering Conference Centre

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
313
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009"

  1. 1. The Internet<br />Website<br />SEO<br />PPC<br />Social Media<br />Facebook<br />Linked In<br />Blogs<br />Twitter<br />
  2. 2. It can be complicated:How Search Engines Rank Pages<br />Note: not all of these elements carry an equal weighting e.g. inbound links carry greater importance<br />© IRUN Solutions Ltd, 2008<br />
  3. 3. Ultimately it’s about…<br />…making the phones ring<br />Lead generation & conversion<br />Retention & relationship building<br />
  4. 4. ...and the winner is…<br />
  5. 5. Recent Research<br /><ul><li>53% said they would be more likely to use a small business if they have a professional looking website and email address.
  6. 6. 9 out of 10 are more likely to choose a local supplier who uses a business email address as opposed to a personal one.
  7. 7. 95% of consumers check a business' website before deciding to buy from a particular supplier.</li></ul>FSB Magazine April/May 2008<br />
  8. 8. The biggest challengeBeing heard, getting noticed and remembered…<br />What makes you special?<br />“Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”<br />
  9. 9. Consider this…<br /><ul><li>76%of businesses with a web presence claim to get no commercial benefit from their investment.
  10. 10. 98% of UK businesses do not have any form of CRM system or regular customer communications.</li></li></ul><li>Where is the business you are talking to?<br />EMBARRASRED<br />INVISIBLE<br />NOT FOUND<br />JACK POT<br />
  11. 11. A company without a website<br />A Credibility Problem<br />You are not getting found…<br />You may not care…<br />But what is happening to your competition, more business, higher prices, pick and choose work…?<br />What question does it raise in the prospects head?<br /><ul><li>Is this company serious?
  12. 12. Are they professional?
  13. 13. Is there any substance?
  14. 14. Have they got something to hide?
  15. 15. Are they really backwards and disorganised?</li></ul>Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?<br />
  16. 16. A company with a bad website<br />A Credibility Problem<br />This is worse than not being found.<br />Now you are putting prospective customers off and would probably be best advised shutting your website down completely.<br />Or just hoping no-one finds it?<br />What question does it raise in the prospects head?<br /><ul><li>Is this company serious?
  17. 17. Are they professional?
  18. 18. Is there any substance?
  19. 19. Have they got something to hide?
  20. 20. Are they really backwards and disorganised?</li></ul>Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?<br />
  21. 21. A company with an OK credible website<br />A Conversion Problem<br />This company will get more business than its pauper cousins with any prospect using the internet to do research, if they find the site…The only problem is what happens if the prospect lands on a ‘GOOD’ website?<br />What impression does this give a prospect?<br /><ul><li>This company appears to be serious?
  22. 22. They look reasonably professional?
  23. 23. I have no reason to think they have no substance?
  24. 24. They seem open?
  25. 25. They seem organised?</li></ul>Probably OK to do business with, but nothing really grabbed my attention so I will click away to look at a few more potential suppliers and continue my search<br />
  26. 26. A company with a ‘good’ website<br />New Business Generation<br />A good website will be found and hit all the right buttons with prospects…<br />The message will be clear, lots of up to date information, testimonials and case studies and above all quick and easy ways for the prospect to make contact<br />What impression does this give a prospect?<br /><ul><li>This company appears to be serious and professional?
  27. 27. They have helped lots of people with problems like mine?
  28. 28. They appear to be very solid and dependable?
  29. 29. They are providing all the information I need and more besides?
  30. 30. They seem organised and bang up to date?</li></ul>Great! It looks like my problem has been solved, this company seems perfect, I have filled in their contact form and now await their telephone call<br />
  31. 31. Investment not cost<br /><ul><li>Dynamic ‘brochure site’?
  32. 32. Interactive Marketing tool?
  33. 33. Total business process integration?</li></ul>Our solutions have to be based on the clients needs now, and into the future.<br />
  34. 34. Estimated 10% of UK Businesses invest in business development<br />Estimated 10% of UK Businesses have an online brochure<br />Estimated 30% of UK Businesses look like a tramp<br />Estimated 50% of UK Businesses are totally invisible<br />UK Plc – 4.3 million businesses<br />
  35. 35. Consider this…<br /><ul><li>76%of businesses with a web presence claim to get no commercial benefit from their investment.
  36. 36. 95% of consumers check a business' website before deciding to buy from a particular supplier.</li></li></ul><li>What did they do differently…<br /><ul><li>Identified their market(s)
  37. 37. Were found
  38. 38. Prospects engaged…
  39. 39. Personalised response
  40. 40. Immediate auto-responder
  41. 41. Link through to digital brochure
  42. 42. Professionally presented email ‘sales letter’
  43. 43. Data immediately into Contact Management system
  44. 44. Text / email notification
  45. 45. Maintained communications</li></ul>Asked for the order?…<br />
  46. 46. Social networking<br />How to Revolutionise<br />Your Marketing Communication<br />
  47. 47. Challenges<br />How do you make money out of it?<br />We don’t have the time <br />We have real work to do<br />Just the latest fad we should focus on…<br />
  48. 48. January 2009<br />375<br />BLIP.fm<br />5 new released each week<br />
  49. 49. May 2009<br />3000<br />BLIP.fm<br />Unknown release rate<br />
  50. 50. Covers four main areas<br />
  51. 51. Social Networking<br />
  52. 52. Social Tools<br />
  53. 53. Social Bookmarking<br />
  54. 54. Social Storage<br />BLIP.fm<br />
  55. 55. BLIP.fm<br />
  56. 56. Social Networks<br />Tom<br />Steve<br />Ann<br />You<br />
  57. 57. Network limitations<br />
  58. 58. Groups<br />Tom<br />Ann<br />Steve<br />You<br />
  59. 59. Groups<br />
  60. 60. Online social networks<br />
  61. 61. Join some online Social Networks<br />
  62. 62. Now you’re a somebody!<br />
  63. 63. Start conversations<br />
  64. 64. People start following you<br />
  65. 65. Build your community<br />
  66. 66. What is Twitter?<br />
  67. 67. What is Twitter?<br />My Blog<br />Twitter - MicroBlog<br />Twitter posts: (Tweets)<br />Only 140 characters<br />Blog posts: (Articles)<br />Unlimited length<br />
  68. 68. SMS Messaging?<br />Meet you<br />At 12:00<br />Meet you<br />At 12:00<br />
  69. 69. “Tweet” by mobile<br />Twitter - MicroBlog<br />I’m at a<br />Birthday<br />Party!<br />
  70. 70. Think of it as a party!<br />
  71. 71. It’s NOT about selling<br />
  72. 72. Don’t Spam people!<br />
  73. 73. It’s a community thing<br />
  74. 74. Spreading the love<br />
  75. 75. Building your own community<br />
  76. 76. Trust, ear trumpets and fly fishing <br />
  77. 77.
  78. 78. Questions<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×