Creating an             Advertisement Using the                      5-W’s and an HCorey Jermaine Anderson | Broadcasting ...
Tutorial Basics                                              This is an interactive tutorial. You will use               ...
Lesson Overview                             This semester we have                              learned various ways to   ...
Lesson Overview                        Using the 5-W’s and an H to create                         copy helps ensure that ...
Lesson Overview                                      The 5-W’s and an H                         WHO is the subject or tar...
Lesson Overview                                When you turn in copy for class it should                                  ...
Guided Practice                                         Legacy Soul Food is                                        hosting...
Guided Practice                                 The 5-W’s and an H                                  WHO is the subject or...
Guided Practice                                 The 5-W’s and an H                                  WHAT is beingNavigati...
Guided Practice                                 The 5-W’s and an H                                  WHEN is the right tim...
Guided Practice                                 The 5-W’s and an H                                  WHERE is the audience...
Guided Practice                                 The 5-W’s and an H                                  WHY would the targetN...
Guided Practice                                                     The 5-W’s and an H                                    ...
Click Here to Take the Assessment       and Create Your Spot.                  Your Efforts Could Earn You $10 | I wish yo...
Back to Guided Practice                          Right On!
I Don’t Think So…Back to Guided Practice                              Try Again
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How to Create an Advertisement Using the 5-W's and an H

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This is a SlideShare version of an interactive computer based tutorial that will help students learn, practice and reinforce skills needed to write an advertisement using who, what, when, where, why & how.

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How to Create an Advertisement Using the 5-W's and an H

  1. 1. Creating an Advertisement Using the 5-W’s and an HCorey Jermaine Anderson | Broadcasting I | Commercials, PSA’s and Advertisements – 1 Click HERE to Begin the Tutorial
  2. 2. Tutorial Basics  This is an interactive tutorial. You will use it to further your knowledge on using the 5-W’s and an H to generate advertisements.Navigation Bar  Click the button to advance to the next slide in a section.• Home  Click the button to view a previous• Tutorial Basics slide in a section.• Lesson Overview  The Navigation Bars on the side will also• Guided Practice help guide you on your tutorial.• Assessment  Please complete each section of the tutorial as it is designed for your benefit. You Have Completed This Section. Click [Lesson Overview] on the left to Continue.
  3. 3. Lesson Overview  This semester we have learned various ways to create an advertisement.Navigation Bar  Advertisements are also• Home• Tutorial Basics called Spots.• Lesson Overview  The text of an• Guided Practice• Assessment advertisement or spot is called Copy.
  4. 4. Lesson Overview  Using the 5-W’s and an H to create copy helps ensure that you haveNavigation Bar covered all the bases for whatever you• Home are trying to advertise.• Tutorial Basics  There are many ways to start an• Lesson Overview• Guided Practice advertisement. Here are a few:• Assessment  You can begin with a surprising fact  Describe the setting  Use dialogue  Ask a question
  5. 5. Lesson Overview The 5-W’s and an H  WHO is the subject or target audience?  WHAT is being advertised or promoted?Navigation Bar  WHEN is the right time for the audience to take advantage of what you are advertising?• Home• Tutorial Basics  WHERE is the audience able to take advantage of• Lesson Overview what is being advertised?• Guided Practice  WHY would the target audience be interested or• Assessment why is this being advertised?  HOW is the target audience able to take advantage of what is being advertised?
  6. 6. Lesson Overview When you turn in copy for class it should have the following information and formatting included:Navigation Bar  Your Name• Home  The Commercial Title• Tutorial Basics  The Time Stamp ( :30s or 60s)• Lesson Overview  All Copy is TYPED IN CAPITAL LETTERS• Guided Practice• Assessment  Use Times New Roman Font  Your Font Should Be 16 Point  Copy Should be Double-Spaced You Have Completed This Section. Click [Guided Practice] on the left to Continue.
  7. 7. Guided Practice Legacy Soul Food is hosting a Food Tasting. The owner has agreed to offer $10 to the 3 bestNavigation Bar commercial writers. Let’s see if you can identify the• Home 5-W’s and an H. On the next few slides you will• Tutorial Basics have the opportunity to• Lesson Overview practice using the 5-W’s• Guided Practice and an H. You may want to jot down your answers• Assessment to use them for your assessment at the end of this tutorial.
  8. 8. Guided Practice The 5-W’s and an H  WHO is the subject orNavigation Bar target audience?• Home• Tutorial Basics  Haute Monde• Lesson Overview• Guided Practice  Helen Neely• Assessment  Legacy Soul Food
  9. 9. Guided Practice The 5-W’s and an H  WHAT is beingNavigation Bar advertised or• Home promoted?• Tutorial Basics• Lesson Overview  Ethereal Sounds• Guided Practice• Assessment  Food Tasting  Art Show
  10. 10. Guided Practice The 5-W’s and an H  WHEN is the right timeNavigation Bar for the audience to take advantage of what you• Home are advertising?• Tutorial Basics• Lesson Overview  August, 4th 2012• Guided Practice• Assessment  This Weekend  In a Few Months
  11. 11. Guided Practice The 5-W’s and an H  WHERE is the audienceNavigation Bar able to take advantage of what is being• Home advertised?• Tutorial Basics• Lesson Overview  Mud Island• Guided Practice• Assessment  The Restaurant  Clark Opera Memphis Center
  12. 12. Guided Practice The 5-W’s and an H  WHY would the targetNavigation Bar audience be interested or why is this being• Home advertised?• Tutorial Basics• Lesson Overview  New Shoes• Guided Practice• Assessment  City Annexations  Promote Legacy Soul Food
  13. 13. Guided Practice The 5-W’s and an H  HOW is the targetNavigation Bar audience able to take advantage of what is• Home being advertised?• Tutorial Basics• Lesson Overview  On YouTube• Guided Practice• Assessment  Purchasing Tickets  Walking on Beale St. You Have Completed This Section. Click [Assessment] on the left to Continue.
  14. 14. Click Here to Take the Assessment and Create Your Spot. Your Efforts Could Earn You $10 | I wish you well!Remember the guidelines for writing Copy. On this assessment you will not be able to use 16 Point Font, however you will follow al other formatting procedures.. Feel free to review them in the Lesson Overview Section by clicking HERE. | To View the Flyer again and draft your commercial, click HERE.
  15. 15. Back to Guided Practice Right On!
  16. 16. I Don’t Think So…Back to Guided Practice Try Again
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