NYC Sem Web Meetup 20090219

An Overview of Semantic Technologies at Dow Jones New York Semantic Web Meetup Christine Connors Global Director, Semantic Technology Solutions Dow Jones February 19, 2009

Christine Connors - Who?
B.S. Theatre Arts Management
Survived SABRE
M.S. Library & Information Science
Survived DIALOG
Hated Cataloging & Classification class
Analyst firm --> Dot-Com --> Library --> IT --> Content Operations/IKM -->Management
“ Over” taxonomies at Raytheon, started learning about semantic web
Prefer the hybrid, practical approach
Need to solve UI/IxD and security/DAM issues
Content not technology
Many hats…

The World of News Corporation

Dow Jones
Founded: 1882
First year distributed ‘electronically’: 1897
Full-time employees: 7000+
Business & Financial News Staff: 1900
Local Media Group Enterprise Media Group Consumer Media Group

Dow Jones Enterprise Media Group Business & Relationship Intelligence

What is the Semantic Web ?
A universal medium for exchanging information that can be processed electronically and still have meaning and relevance
It provides a common, standardized framework that allows data to be shared and reused across applications, enterprises, and community boundaries.
Why do we care about it for our solutions ?
We need to provide import and export support for the Semantic Web to enable easier data exchange
Greater interoperability means better standardization and integration into Web based applications – more customers can use it!

Massive amounts of real-time data
On average we code 5 million articles per month
180,000+ articles per day
9000+ images per week
Publications and pictures from more than 159 countries and 350 geographical regions worldwide
5500 journals, 2300 newspapers, 400+ newswires, 300 media transcripts, 15,000 websites, blogs & forums, 2.4M company reports, 1.3M people profiles
8 24x7 coding desks around the globe
Real-time delivery
Scrolling headlines
Tickers
Feeds
Some product’s delivery time is measured in milli-seconds

Committed to the process Assess Business Goals Content IT Metadata Taxonomy Standards & Best Practices Users Design Audience Segmentation & Definition Facet Analysis Information Architecture Editorial Guidelines & Workflow Build Entity Extraction (machine and/or human) Content Tagging Rules (machine and/or human) Taxonomy Construction & Mapping Maintain Continuous Work-in-progress Engage end-users (query log analysis, focus groups, folksonomy) Governance Process

Information Processing model Dow Jones Intelligent Indexing Data Capture Normalizer Data Capture Normalization Quality Control Distribution Editorial Interfaces Content Monitoring & Alerting Information Providers Coding Manual Coding Interface Manual Coding Queue Entity Extraction Categorizer Rules-based Coding Expansion/ Validation

It’s all about the metadata
Dow Jones Intelligent Indexing™
7 million+ company codes
7 million+ executives
900+ industry codes
535+ region codes
680+ subject codes
22 language codes
Generate Indexing
11.5 million+ companies
5 million+ person profiles

Why is Vocabulary Management Valuable to your organization?
Standardize your corporate vocabulary and improve information management. Adding structure to information assets streamlines product development, regulatory compliance and risk mitigation
Improve product development with a global business vocabulary that feeds right into downstream applications such as portals, reporting programs and CRMs
Enable Corporate intranet or portal users to easily and quickly locate relevant information by leveraging taxonomy to improve productivity
Gain valuable productivity benefits by connecting users and workgroups with the relevant information they need, when and where they need it
Streamline information access and license pre-built taxonomies that can be easily integrated into your enterprise search technology to streamline information access
Drive online revenue and increase customer satisfaction by improving how online customers find your information, products or services by cross-referencing industry classification codes and brand names
Monetize media content by unifying digital platforms to enable a better search infrastructure and a competitive advantage in the media marketplace

A managed taxonomy using connects information to build a global semantic network John Doe ABC Corporation New York Employed By Employer Of Located In Location Of Manufacturer Of Vendor To Widgets Manufactured By PQR Corporation XYZ Corporation Client Of Client Of Vendor To

Global Organizations Need Synaptica: As a centralized repository for multi-lingual semantic management that is: - Independent from web-portal search and categorization systems - Scalable ; capable of evolving with emerging corporate semantic standards HTML CSV MS Word XML Z39.5 SKOS RDF OWL Web Services Centralized Taxonomy Management System Synaptica ® Portals Portals Categorizers Portals Portals Search Engines Portals Portals Content Portals Multiple users working in collaborative and compartmentalized space P e r m i s s i o n s

Use Case Example: How a taxonomy will help your corporate intranet succeed:
Adds structure to a portal/intranet project
Focuses on user requirements
Discovers what content is valuable
Achieves convergence on issues like semantics & terminology
Manages organizational change
Drives people to the portal/intranet
Improves user experience and increases usage
Makes information professionals more valuable to the business
Info pros become information architects
Enables them to drive actionable information to specific user environments

Synaptica’s new side by side relationship editor makes the creation and editing of terms a one step process. Save time finding, creating and editing terms with a new one step process

Synaptica drag and drop hierarchical relationship editing provides a simple, convenient way to manage vocabulary hierarchies. Managing and editing vocabulary hierarchies just got easier

Term Information Summary Window provides quick views of term details Gain quick views of term information right inside your current window

In addition to CSV, HTML and XML formats, reports may be created in Microsoft Word and Excel. Leverage Expanded Reporting Functionality for Easier, More Flexible Information Sharing

View Comprehensive Executive Profiles
Biographies
Bio Clips
News
Relationships
Affiliation Strength
Web Search

Dynamic Analysis of Any Web Page

Access Dow Jones g2 at the Click of a Button Single click access to trusted information in context to the news article in seconds with no typing

Gain a Strategic Vantage Point Discovery Search Alert Visualization Discovery

Drive Profitable Decisions Across Enterprise

Create Intelligence with Innovative Tools
Technologies to help people quickly analyze and understand large volumes of information
Content whenever, wherever, however
Intranets, portals, public Websites, trading applications, CRM, mobile devices
Design and build custom solutions

Time is Money!

References
DowJones.com
Fact Sheets http://www. dowjones . com/Pressroom/FactSheets . htm
DowJones Elementized News Feed http://www.djnewswires.com/us/djenf.htm
Dow Jones Enterprise Media Group http://www.dowjones.com/Products_Services/ElectronicPublishing/EnterpriseMedia.htm
icb Industry Classification Benchmark http://www.icbenchmark.com/
Outsell. Market Intelligence Service: Market Size, Share & Forecast Report - Information Industry Market Size and Share Rankings: Preliminary 2007 Results . Volume 2, January 10, 2008.
Celent. IT Spending in Financial Services: A Global Perspective . December 2007.

Thank You!
[email_address]

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NYC Sem Web Meetup 20090219

by Christine Connors on Feb 26, 2009

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NYC Sem Web Meetup 20090219 — Presentation Transcript