Developing a digital strategy                 for Time To Change                 Chris Atherton                 User Exper...
We don’t talk about  mental health.
1 in 10 young people experiences a mental healthproblem    … teenagers already ‘know’ that    people with mental health pr...
Understanding users                             It’s hard to understand        [TV documentaries]     people who view the ...
Developing personas                   Calling           I get these late-night                  someone               text...
Understanding the campaign space
Creating a map of user journeys in the campaign space
Time To Change digital strategy: campaign map
“We use the map all the time.”
Please consider pledging totalk about mental health at  time-to-change.org.uk
Thank you:Dave Eccles and Holly McFee @numikoTime To Change, Mind, and Rethink Mental             (and thanks to you all f...
Numiko's digital strategy for Time To Change at NUX ONE
Numiko's digital strategy for Time To Change at NUX ONE
Numiko's digital strategy for Time To Change at NUX ONE
Numiko's digital strategy for Time To Change at NUX ONE
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Numiko's digital strategy for Time To Change at NUX ONE

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  • Numiko's digital strategy for Time To Change at NUX ONE

    1. 1. Developing a digital strategy for Time To Change Chris Atherton User Experience Architect @numiko (you can also tweet me at @finiteattention)www.numiko.com
    2. 2. We don’t talk about mental health.
    3. 3. 1 in 10 young people experiences a mental healthproblem … teenagers already ‘know’ that people with mental health problems are weird.
    4. 4. Understanding users It’s hard to understand [TV documentaries] people who view the make you world differently understand what people are going I realised it’s not through their fault … You’d have to be brave to support it on Charity bracelets are Facebook, because good — people ask you people are going to see about them, so you can it and wonder why. start a conversation
    5. 5. Developing personas Calling I get these late-night someone texts: he doesn’t ‘retarded’ know if he likes her, doesn’t really then he can’t live mean anything without her. Marie, 17 Livia, 18 Passive stigmatiser Concerned friend
    6. 6. Understanding the campaign space
    7. 7. Creating a map of user journeys in the campaign space
    8. 8. Time To Change digital strategy: campaign map
    9. 9. “We use the map all the time.”
    10. 10. Please consider pledging totalk about mental health at time-to-change.org.uk
    11. 11. Thank you:Dave Eccles and Holly McFee @numikoTime To Change, Mind, and Rethink Mental (and thanks to you all for listening :)

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