Numiko's digital strategy for Time To Change at NUX ONEPresentation Transcript
Developing a digital strategy for Time To Change Chris Atherton User Experience Architect @numiko (you can also tweet me at @ﬁniteattention)www.numiko.com
We don’t talk about mental health.
1 in 10 young people experiences a mental healthproblem … teenagers already ‘know’ that people with mental health problems are weird.
Understanding users It’s hard to understand [TV documentaries] people who view the make you world differently understand what people are going I realised it’s not through their fault … You’d have to be brave to support it on Charity bracelets are Facebook, because good — people ask you people are going to see about them, so you can it and wonder why. start a conversation
Developing personas Calling I get these late-night someone texts: he doesn’t ‘retarded’ know if he likes her, doesn’t really then he can’t live mean anything without her. Marie, 17 Livia, 18 Passive stigmatiser Concerned friend
Understanding the campaign space
Creating a map of user journeys in the campaign space
Time To Change digital strategy: campaign map
“We use the map all the time.”
Please consider pledging totalk about mental health at time-to-change.org.uk
Thank you:Dave Eccles and Holly McFee @numikoTime To Change, Mind, and Rethink Mental (and thanks to you all for listening :)