Cup, Year of Homecoming and the XX Commonwealth
Thank you to everyone that has helped us achieve wh...


At the time of the AGM last year, there were 831
members. This year, we ...
Hotel in Glasgow on 24 October, hosted by television
and radio presenter Bryan Burnett.


Guests were entertained b...


We saw two Social in the City
events this year, with 25
and how working in a different country can impact on
how you develop your PR campaigns.
Between March 2013 and the end of February 2014, the
CIPR Scotland Facebook page has grown from 196 likes
to 317 ...
University, joined Secretary, Joe Walton, to give the
judges’ version on how to win an award.

work alongside the PA Group...
It was agreed that a pilot project could be scoped out
with senior practitioners in Scotland, looking to see how
they got ...
PCF is free to join and is focused on travel, tourism and
leisure and particularly relevant for 2014 in Scotland.

I have shown the figures for the past five years of
income and expenditure.
The key indi...
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CIPR Scotland Annual Report 2014


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2013/2014 was an important year for the CIPR Scotland and it's committee.

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CIPR Scotland Annual Report 2014

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  2. 2. CHAIR’S REPORT Cup, Year of Homecoming and the XX Commonwealth Games. Thank you to everyone that has helped us achieve what we believe to have been a successful year and a special thank you to the volunteers of the CIPR Scotland Committee for their efforts over the last year. Thanks also to our colleagues at the CIPR – office-bearers, Council and staff - who have supported our efforts throughout the year. Laura Sutherland, CIPR Scotland Group Chair, 2012-2014 TABLE OF CONTENTS Chair’s Report .................................................. 1 Membership 2013/2014 ................................... 2 Chairing the Scottish Group on behalf of CIPR members in Scotland for the last two years has been rewarding in many ways. Last year the Group reported an increase in membership, better engagement, increased activity and we were in good financial shape. CIPR PRide Awards ........................................ 2 Training ............................................................ 3 Events............................................................... 3 Taking the opportunity to Chair the Group for a second year has allowed me to take a wider look at the Group and its overall activity, questioning the future strategy of the Group, its members and ultimately what we need to do to be sustainable and deliver an even more valuable service to members. Member Communications................................ 5 CIPR Scotland Public Affairs Sub-Group ....... 7 Representing the Membership ......................... 7 Treasurer’s Report 2012 .................................. 9 The Scottish Committee volunteers continue to be dedicated to their tasks and as a result, we’ve been able to increase our mix of activity to include new partnerships, more guest blog posts and indeed a better way of working with our colleagues at the CIPR in London. Please note that this annual report has been written from 2013 AGM to 2014 AGM rather than the financial year (January-December). In the future, this report will be aligned to financial reporting. Through a better understanding of PR and the national agenda in Scotland, the CIPR CEO announced earlier this year that there would be a greater focus on Scotland, responding to members and as a result, we will appoint a development consultant in Scotland to assist the efforts. As with any committee, commitments change throughout the year and as a result, we’ve seen Minty Woolger, Laura Berry, Candace Watermeyer and Zevi Watmough stand down, with David Russell, Glenise Borthwick, Nathalie Agnew and Suzanne CameronNielson co-opted onto the Committee to strengthen resource. Retiring from the Committee after this term are Ruth Fry, Joe Walton and me. Although I am stepping down from my position as Chair, I am delighted to have been co-opted onto the CIPR Board of Directors, which will allow me to further represent Scotland and assist in a more strategic capacity. 2012 was a learning curve and 2013 was a year where we were able to push ahead and achieve more. 2014, however, promises to be an exciting year, with many opportunities for the profession, not forgetting the world’s media will be watching Scotland, with the Ryder 1
  3. 3. MEMBERSHIP 2013/2014 CIPR SCOTTISH PRIDE AWARDS At the time of the AGM last year, there were 831 members. This year, we have steadily increased our membership. The latest figures show we now have 894 members in Scotland. 2013 was the 10th anniversary of the CIPR Scottish PRide Awards so it was only appropriate that the Awards broke records again this year, with more entries than ever. Nearly 75% of our membership register their address in Edinburgh, Glasgow and Aberdeen. The remaining 25% is based in Falkirk, Inverclyde, Ayrshire, Perth and Dundee. Other areas include Inverness, Lanarkshire, Kilmarnock and Kirkwall. 154 entries from 45 organisations were received across 21 categories, an increase of 12 entries on the previous year. The Committee would like to thank judges Lesley Alexander, Izzy Crawford, Clare Smith, Sandra Steel and Susan Stewart for their time and professionalism. Our colleagues in the CIPR events team organised the Awards in Scotland and Laura Sutherland, Katrine Pearson and Elaine Fee took on responsibility for sponsorship and promotion on behalf of the CIPR Scotland Committee. This year the Committee was ably assisted at the ceremony by PR students from the City of Glasgow College.   Sponsorship in kind was agreed for photography, video and design of the Awards programme from John Linton Photography, Solo Creative and Pocapoc Creative respectively.  The Group’s Treasurer, Grant Thoms, stood for Council and was elected to start his three-year term in January this year. The group also received 10% of entry income which amounted to £1,948.  It’s important to recognise contributions to the profession throughout the year and we were delighted that Caroline Binnie, former Chair of the Scotland Group (2010-11), was made a Fellow in late 2013. Local sponsorship was secured from Glasgow City Council, Nasdaq, Press Data and the Scottish Government generating £4,700 of income. Over £1,450 was raised for the CIPR benevolent fund IPRovision. As of the end of the 2013/2014 CPD cycle (on 28 February) there were 107 Accredited Practitioners in Scotland and 4 Chartered Practitioners. We are pleased to recognise the following members who have gained Chartered status since its inception:  Jane Cumming  David Russell  Francoise Van Buuren  Jason Wassell The CIPR Board once again granted £3,000 to funding a Secretariat, who assisted with our administration of events and training as well as a point of contact for sector groups. This has enabled the rest of the Committee to develop opportunities elsewhere. Partnerships with the Marketing Society in Scotland and Institute of Directors,Scotland continued with reciprocal packages which raised the profile of CIPR Scotland and PRide Awards, at the Star Awards and IoD Scotland Director of the Year Awards. 338 industry professionals and guests attended the CIPR Scottish PRide Awards ceremony at the Grand Central 2
  4. 4. Hotel in Glasgow on 24 October, hosted by television and radio presenter Bryan Burnett. EVENTS Guests were entertained by Jazz DJ, Mark Robb, and a visual display which celebrated 10 years of PRide in Scotland. 2013/14 saw a wide range of events organised throughout Scotland, with activity in Glasgow, Edinburgh, Aberdeen and Inverness, including our first live on-line event, How to Win a PRide Award, and our first event organised by the Student members. TRAINING EVENT FINANCIALS Members £7,471 55% Non-Members Training remains a priority as we continue to push professional development and standards, feeding into the CIPR’s CPD scheme. £6,205 45% £13,676 FRESHLY BREWED Booking fee income Since the last AGM, we have co-ordinated nine Freshly Brewed workshops, which are still proving to be hugely popular, not only because they are half-day sessions, but because of the competitive pricing. Please note that these figures do not take into account the conference and are projections. CIPR SCOTLAND AGM 2013 The Annual General Meeting of the Scotland Group was held on Monday 11th March 2013 at The Caledonian Hotel, Edinburgh. The conference was broadcast live online for the first time. 44 members registered for the evening organised by Joe Walton and Elaine Fee. Jon White presented his research PR 20:20 on the evening. All of the course content is approved by CIPR and contributes to CPD. Bitesize briefing on evaluation  How to maximise your profile on LinkedIn  Unlock your inner creative  Managing LinkedIn Groups and pages  Ethical practice in lobbying and stakeholder engagement  Change management and leadership  Internal communications  Crisis management  4% £14,219 Our negotiations with city venues have enabled us to organise affordable events at the likes of the Blythswood Hotel, Glasgow, Edinburgh Training and Conference Centre, MacRobert Arts Centre in Stirling, Robert Gordon University and Park Inn, Aberdeen,  £543 Crisis communications geared towards oil and gas CIPR SCOTLAND CONFERENCE CIPR Scotland’s second annual conference takes place on 11th March 2014 in The Blythswood Square Hotel, Glasgow with sixty members and non-members in attendance. Laura Sutherland led the conference organisation with Katrine Pearson and Elaine Fee. The conference will focus on the hot topic, “Future PRoofing”, looking at how the CIPR can guide its members to prepare for changes in the profession, including team structures, recruitment, education and how the profession can better engage with the business community. PR has to maintain its own reputation but also raise its profile in the C-suite and on the boardroom agenda to ensure it’s a key focus of every strategic meeting. In total 77 people have attended Freshly Brewed workshops, an increase of 48 from 2012/13. We were thrilled to secure Nick Jones, formerly Head of Digital at No.10, now Head of Digital, Visa Europe and Jason Gallucci, CEO of Lexis as our keynote speakers. FRESH This year we launched FRESH, a short evening training event, which focuses on basic, key skills involved with account handling. Four sessions were held between Glasgow and Edinburgh and 33 people attended. Other speakers included in the programme: Professor Jacquie L’Etang and Dr. Mandy Powell from Queen Margaret University; John Heuston, Curriculum Leader for Marketing, Advertising and Public Relations at City of Glasgow College and David Martin from Skills Development Scotland; David Watt, Director of IOD Scotland; Phil Morgan, Policy and Comms Director and Alastair McCapra, CEO of CIPR. Topics included ‘how to write a photography brief’ and ‘how to write a design brief’. FRESH will continue in 2014, with a focus on skills which senior practitioners may take for granted, for example, how to network and build confidence. 3
  5. 5. SOCIAL IN THE CITY SENIOR PRACTITIONERS EVENT We saw two Social in the City events this year, with 25 members/non-members attending. Thanks to Elaine Fee for organising. In December we invited CIPR Scotland members who are senior practitioners to a round table event with Phil Morgan to discuss professionalism, engagement with senior practitioners and how CPD will play an everincreasing part of the CIPR’s professional standards. Since these events, we are delighted that Fellows have participated as PRide Awards judges, Jane Cumming spoke at an event in Inverness and we have three more senior practitioners joining the Committee in its new term. ABERDEENSHIRE: BUILDING A BRAND THROUGH REPUTATION PR THE PROFESSION Our VIP speaker at this event held at Robert Gordon University was Cllr Jill Webster, Convener of Aberdeenshire Council. Along with Kate Bond and Belinda Miller from Aberdeen City Council and Rita Stephen from the Aberdeen City of Culture bid team, the group took us through how important it has been to develop the North East as a brand, looking at the key aspects of a strong and diverse local economy, low unemployment and a thriving tourist industry. For the first time in a few years, CIPR Scotland organised an event in Inverness, where a collection of public and third-sector PR professionals heard from CIPR Fellow, Jane Cumming, and Vice Chair, Katrine Pearson, about the benefits of CIPR membership and what requirements the Highland membership have for the coming year. This event highlighted the opportunities for CIPR Scotland to engage further in this area and plans are underway for a follow-up event in the next term. This is a theme Scotland Committee would like to explore further how CIPR members can self-organise in their locality. 30 people attended the event, along with members of the CIPR Scotland Committee. Thanks to Laura Sutherland for organising. NETWORKING EVENTS Two free networking events were organised this year with our colleagues at the CIPR and CIPR Scotland Committee. THE LOVES AND LOATHES OF JOURNALISTS Andy Barr from 10 Yetis came to Glasgow to discuss the company’s international research on the “loves and loathes” of journalists. Thanks to Elaine Fee for organising. The first event “Bring a Friend” encouraged members to bring a friend to join the CIPR and get a special offer on their joining fee. Jane Wilson, CEO, and Phil Morgan, Policy and Communications Director, joined the CIPR Scotland Committee to talk through the benefits of the CIPR, training requirements and up and coming events. More than 40 members and non-members attended the event, held in The Corinthian, which saw Andy cover topics including how much journalists rely on Twitter, how to send them a picture, and good and bad news releases. The second event, a focused networking breakfast organised at Standard Life in Edinburgh, gave Jane and Phil a chance to talk about Chartered Status and professionalism within the industry. Thanks to Matt Pittam and Katrine Pearson for organising and welcoming guests. COMMUNICATING IN THE PUBLIC INTEREST This panel discussion with John Brown, Co-author of "PR and Communication in Local Government and Public Services"; Jacquie L'Etang, Professor of Public Relations and Applied Communication, Queen Margaret University, Kate Fitch of Murdoch University, Western Australia, and Stuart Wilson, Director of Communications and Public Affairs, NHS Lothian in Edinburgh, was attended by 36 members and nonmembers from across the private and public sectors. SOCIAL MEDIA IN OIL AND GAS In Aberdeen, Rene Looper, founder of Tuminds Social Media, looked at how social media can be used effectively in the Oil and Gas Sector. Thanks to Laura Sutherland and Tricker PR for organising. 32 people attended the event held at the Park Inn. This event outlined a requirement for similar sector-specific activities to be organised in the city. It looked at the challenges faced by public services PR practitioners in communicating confidently in the public interest. Thanks to Ruth Fry and David Russell for coordinating. FELLOWS LUNCH AN INSIGHT INTO INTERNATIONAL PR Senior practitioners events were a focus of the year, with a Fellows lunch in Edinburgh in June with CEO, Jane Wilson, and Chair, Laura Sutherland, discussing professionalism, PR practice and the role of Fellows in the future of the CIPR. At a sold out event, Ella Minty, Strategy and Change Consultant to the oil and gas industry, looked at public relations in an international capacity. Thanks to Elaine Fee and Grant Thoms for organising. 30 people attended this event at Edinburgh Napier University, examining reputation management, strategy 4
  6. 6. and how working in a different country can impact on how you develop your PR campaigns. HOW TO WORK WITH THE PRESS ASSOCIATION 30 people attended this event in The Corinthian in Glasgow where Victoria Mitchell, PA Scotland Editor, talked attendees through a typical day in the life of the PA and explained how to work with her and her team, and exactly what the PA need and want from the PR professional. Thanks to Elaine Fee for organising. MEMBER COMMUNICATIONS Under the eye of Matthew Pittam and Joe Walton in 2013, traffic to the blog rose to 11,712 from 8,441 in 2012. This is a smaller rise than seen in previous years reflecting the maturity of the blog. Building on last year’s success, the communications team focussed on consistency and putting in place the tools to achieve a more balanced approach to Scotland’s member-focused communications. The blog pointed a considerable number of people to events and provided a platform for guest blogging and discussion. CIPR SCOTLAND NEWSLETTER Under the co-ordination of Ruth Fry and Sandra Steel, in 2013, CIPR Scotland sent out 12 e-newsletters and 15 eflyers to over 800 members. The top four posts for 2013 were:  The CIPR Scotland Communicator of the Year 2013 – Clare Smith – Scottish Government Marketing and Communications  Three Challenges for PR Practitioners This year, CIPR Scotland was also able to target email communications to members in specific geographic areas, which proved a useful way of publicising events in Aberdeen and Inverness.  Engaging Internally Through Yammer  Guest Post – Teaching Public Relations in Scotland Our average open rate for these communications was 27%, higher than expected for this type of communication, with a small but significant number of people clicking through to book events and training. The blog continued to host presentations that attendees could view after the event to save time responding to individual enquiries. Timing was changed to ensure communications were optimised to arrive in members’ inboxes first thing on a Tuesday – early enough in the week to have time to read them, without getting lost in the Monday morning mail. SOCIAL MEDIA Plans for next year are for more targeted communications and working with the sector groups to promote events in Scotland. The social media team built on the previous good work in this area to develop the networks and consistency. Schedules were put in place with a five-day rota for posting. Thanks to the following committee members for their contribution: CIPR SCOTLAND BLOG With Eventbrite, CIPR Scotland’s event platform, and wordpress.com, the Group’s blog provider, announcing a new tie-up, the blog changed its theme to integrate the two. This was a free way to help highlight events and create a central hub for information.  Joe Walton  Katrine Pearson  Kenny McDonald  Laura Sutherland  Laura Berry  Nathalie Agnew TWITTER @CIPR_SCOTLAND The CIPR Scotland Twitter account has grown from 1,848 followers in March 2013 to 2,405 at the end of February 2014. 5
  7. 7. FACEBOOK Between March 2013 and the end of February 2014, the CIPR Scotland Facebook page has grown from 196 likes to 317 likes. An average of six tweets per working day were issued sharing interesting content, CIPR Scotland activities and links to events that might benefit members. The year also saw:  Live tweeting of the CIPR Scotland PRide Awards nominations  Live tweeting of the CIPR Scotland PRide Awards results. This resulted in the hashtag #prideSCO trending in Glasgow  Over the past year, the social media group has put in place a regular posting schedule limiting this to one per day. This was to work with changes in the Facebook timeline algorithm and to help plan further ahead. Live tweeting during events such as How to work with the Press Association The team put in place an editorial calendar for tweeting to avoid duplication and to keep the feed fresh. The team posted 174 updates, up 17% on the previous year. This is nearly one for every working day. The Twitter account was the biggest referrer to the Eventbrite page and listings as well as the blog. The page is being used to bring traffic to events and let members know about vital updates. LINKEDIN YOUTUBE CIPR Scotland's LinkedIn Group numbers have grown steadily throughout 2013 and 2014, up from 115 group members in February 2012 to 337 on February 2013. As of March 2014 the group now has 546 members. CIPR Scotland used the YouTube channel to focus on key events and use new technology where possible. Solo Creative was brought on as a partner for the CIPR Scotland PRide Awards. The video was the most popular of the year. Having experimented with using a Google Hangout for the 2013 AGM, the communications group used the software to run a live hangout on how to win a PRide Award. The group continues to remain closed to counter growing spam on LinkedIn. Only those living in Scotland or with a relationship to Scotland and who work in the communications field are allowed to join. Two former judges, Scott Douglas, from Holyrood Partnership, and Dr Emma Wood, from Queen Margaret 6
  8. 8. University, joined Secretary, Joe Walton, to give the judges’ version on how to win an award. work alongside the PA Group and Committee to ensure opportunities are fully exploited. The three videos have been seen 297 times between them. Even with fewer videos, this was an increase on previous years. Throughout the 2014-15 term the Scottish Public Affairs Group will look to deliver a series of events throughout the year which will help to support the needs and represent the views of PA practitioners in Scotland. Videos were well received and in 2014 the Committee will look to develop the video offering further. REPRESENTING THE MEMBERSHIP CIPR SCOTLAND PUBLIC AFFAIRS GROUP The Scottish Group has made strides to engage members this year and representing the needs of the membership in Scotland to the wider CIPR network. This has already led to further support from the CIPR Board with Scotland receiving funding for a new paid position in Scotland to work across policy and membership development. The CIPR Scotland Public Affairs (PA) Group was set up in 2013 with the aim of better representing our PA sector group members, feeding into both the CIPR Scotland Committee and the CIPR PA Group. “STUDENTS INTO PR” EVENT Andrew Watson volunteered to take the Team Leader role and co-opted CIPR members Neil Cuthbert, Callum Chomczuk, Graeme Downie and Siobhan Paterson onto the group shortly after. For the first time, CIPR Scotland and CIPR Student representatives from Edinburgh Napier University, Queen Margaret University, Robert Gordon University and University of Stirling held a “Students into PR” event to connect students with PR practitioners and CIPR members. The event was held at Edinburgh Napier University last April. A Christmas drinks reception was held in December and 20 members registered to attend. The policy work has focused on the Scottish Government’s proposal for statutory regulation of the Scottish lobbying sector and the subsequent Scottish Parliament Standards, Procedures and Public Appointments Committee inquiry into lobbying. 61 students attended the event which focused on PR practice in corporate, political and internal communications as well as the third sector. We would like to thank guest speakers: Christina Cran, Billy Partridge, Ian Dommett and Cristina Dello Sterpaio for giving the students the benefit of their experience. CIPR Scotland PA Group supported by CIPR staff and in co-ordination with ASPA and APPC submitted written evidence to the SPPA Committee and Andrew Watson provided oral evidence on behalf of the CIPR in January. Thanks to our student organisers Bart Misiak, Yulia Malkina, Ka Wing Wong and Eliane Nugent Ngoue QMU PILOT STUDY Laura Sutherland met with Professor Jacquie L’Etang, Professor of Public Relations and Applied Communication in the Division of Media, Communications & Performing Arts at Queen Margaret University (QMU) to discuss trending issues and possible scope for research into the public relations profession in Scotland. The Scottish Public Affairs Group continues to monitor the progress of the Committee inquiry, which is expected to report before the summer recess. The group will continue to liaise with Scottish Ministers and officials to ensure that the views of the CIPR are taken into account when the legislation is drafted and that any legislation supports the CIPR’s existing work to improve transparency and professional standards in lobbying. Andrew Watson will step down at the 2014 AGM and a new Team Leader will take on the chair role for the next term. The new Scottish Development Consultant will 7
  9. 9. It was agreed that a pilot project could be scoped out with senior practitioners in Scotland, looking to see how they got into the profession, what role they play and what their thoughts are about the profession in terms of landscape, learning and professional development. QMU granted funding for this project and the findings will be presented at the second CIPR Scotland Conference. AMMO AMMO was set up in 2011 with a view to bringing all marketing organisations together, to ensure best practice, sharing of information and events and to give a bigger voice to the industry. CIPR Scotland will continue to share information about events and training and assist where possible by representing the views of the membership. SKILLS SCOTLAND EXHIBITION Supported by key Scottish stakeholders the Skills Scotland series attracts over 10,000 visitors across the three exhibitions, giving them access to employers, training providers, sector skills councils, universities, colleges, charities /voluntary sector organisations and career / business advisers in an interactive and vibrant environment. IOD SCOTLAND As well as being involved in our PRide Awards and the IoD’s Director of the Year Awards, CIPR members also benefit from the IoD’s training and events via a discount on key activities. We have included these activities in our member communication throughout the year. Laura Sutherland and Katrine Pearson met with IoD Scotland’s Membership Manager and discussed the opportunity to develop the relationship. It is hoped that a pilot training session geared towards leadership will be organised by IoD for CIPR members in May 2014 and after further scoping out, CIPR will run board room communications workshops for board directors, not necessarily involved in communications. The exhibition helped increase awareness with a younger age group (S4-S6), supporting CIPR’s overall objectives to target people in schools who are potentially making career choices. CIPR Scotland - with financial support from CIPR HQ took on organising and manning the three days of the exhibition in Glasgow and Edinburgh, as well as organise branding, banners and co-ordination of material from CIPR. IoD Scotland will also be represented by Director, David Watt, at CIPR Scotland’s Future PRoofing conference, discussing communications in the boardroom. CIPR Scotland will re-evaluate the value of this exhibition in 2014 as it was felt that this was not necessarily the right platform to engage with students. Further scoping out is required for development of specific awards at PRide and Director of the Year, namely PR/Communication Director of the Year. AMES MARKETING SOCIETY STAR AWARDS Following the pilot research project, a further meeting to discuss an opportunity to engage with teachers in senior, further and higher education who teach about media was held. This will allow CIPR to speak directly to teachers in Scotland who have an effect on the reputation and perception of PR and potentially the opportunity to change how PR is being conveyed via media education. CIPR Scotland sponsors the PR category of the Star Awards and promotes the awards to its members. 450 guests from Scotland’s leading agencies and organisations attend the awards, demonstrating the highest level of creativity in strategy and campaigns. Laura Sutherland presented the PR Award on the evening and CIPR branding was used across event material and in the venue. It has been confirmed that CIPR Scotland will speak and be members of the panel of the Association of Media Educators in Scotland annual conference in May 2014. The Marketing Society also attended the PRide Awards, having logo representation on all materials, as well as presenting an award. PRESS COVERAGE The Group represented the CIPR members across the media this year. ABERDEEN COMMUNICATIONS GROUP (ACG) CIPR Scotland has been active in sharing event and training information with the ACG. While coverage was lower this year, important pieces of coverage were generated around the PRide Award winners and nominations. The CIPR’s voice in the lobbying bill debate has continued to grow with representation in The Times, Scotsman, Herald and on STV. We have recently learned of a new Chair, Lauren Strachan, who we have spoken to with regards to supporting their annual ball, held in October. As there has been a restructure, there hasn’t yet been an opportunity to develop joint activities but this will be followed up in due course. PARTNERSHIP WORKING During 2013/2014 the Committee continued to build relationships with other professional bodies and working groups as well as develop new relationships, where it was considered to add value to CIPR members. VISIT SCOTLAND Laura Sutherland met with VisitScotland (VS) to discuss how both CIPR and VS’s PR Communicators Forum (PCF) could better work together, with both offering different opportunities for its members. 8
  10. 10. PCF is free to join and is focused on travel, tourism and leisure and particularly relevant for 2014 in Scotland. initiatives including underwriting our secretariat support and contributing to the Skills Scotland Exhibition initiative. All in all, this is broken down as follows: 2013 2012 Share of income 2013 Share of income 2012 Events 51% 58% £5615 £513 19% 3% HQ commis sion £4018 £2169 14% 14% Sponso rship £4700 £4052 16% 25% Total This sold out event gave Laura the opportunity to talk about the new partnership but importantly gave VisitScotland Marketing Manager (UK & Ireland) Helen Campbell, a chance to recap on opportunities available around Homecoming Scotland 2014. Helen also spoke about the Media Hub for the Commonwealth Games and how PR people can get involved. £9192 HQ grants Laura Sutherland with VisitScotland PR Manager Sarah Ormerod, worked together on the first joint event which offered members a free networking opportunity and also saw the launch of the “Scotland Welcomes the World” advert. £14844 £29177 £15926 HOW WAS MONEY SPENT? The accounts are laid out to show how the direct costs of running training and events are offset from ticket sales to create a surplus before the running costs of the CIPR Scotland’s other activities are taken into account. A schedule of quarterly events and networking opportunities has been developed. The next will take place at the VisitScotland Expo in April at the SECC, Glasgow. 2013 Share of expendi ture Share of expendi ture 2013 TREASURER’S REPORT 2013 2012 2012 Events £6634 58% 43% Pride £3460 £4844 16% 31% Admin £4185 £3111 19% 20% Accoun tancy & Bank £670 £623 3% 4% AGM £807 £189 4% 1% Total It is my pleasure to present the audited accounts and financial report for a second year: probably one of the most profitable in a long time. £12581 £21703 £15401 WHAT HAPPENS TO THE SURPLUS? The accounts show a considerable increase in the yearend surplus, primarily driven by a healthy return on the activities we organise. WHERE DID OUR INCOME COME FROM? CIPR Scotland is funded by income raised by the Committee through its training and events activity and raising sponsorship at the annual Scottish PRide Awards. The return of a Scottish conference in January 2013 set the scene but it should be noted that income from nonmembers provides a substantial contribution of the overall surplus. Additionally, we receive commissionable income from CIPR HQ in the form of a share of membership dues and PRide Awards entry fees. This year’s surplus is added to the retained surplus from previous years and will be required to underwrite the plans for future development of services and membership in 2014 and beyond. CIPR Scotland was also successful in obtaining considerable support from CIPR HQ for a number of 9
  11. 11. HOW ARE WE DOING IN THE LONG RUN? I have shown the figures for the past five years of income and expenditure. The key indicators from this show:  Event and training income has trebled in five years  Surplus from event and training income has remained stable for last five years at £2500  Administration costs have gone down in actual and real terms despite an increase in activity  PRide Awards sponsorship covered all associated costs last year for the first time in a number of years  From a difficult year in 2009, reserves have recovered within three years and are now double the 2009 figure. There is a slight caveat to these figures in that not every annual audited accounts categorised the same figures in the same way, so these are only indicative. 10
  12. 12. 11