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Is the app development world a mystery?...
Is the app development world a mystery?
This presentation was given at a CIPR North East event to find out more about how apps are being used to communicate with people across the globe on a daily basis and how one could work for your organisation.
Jason Yip from NewcastleGateshead Initiative and Michael Dunn, from Gospelware, shared their experiences, giving some top tips on using apps as part of integrated PR campaigns and looking ahead to see how people will be communicating on the move in the future.
Here is Jason Yip's presentation.