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Tweetminster politics - Alberto Nardelli
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Tweetminster politics - Alberto Nardelli

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Tweetminster politics session from CIPR Social Summer event - 25 August 2011

Tweetminster politics session from CIPR Social Summer event - 25 August 2011

To view future CIPR Social Summer events please visit www.cipr.co.uk/socialsummer

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Tweetminster politics - Alberto Nardelli Tweetminster politics - Alberto Nardelli Presentation Transcript

  • How Twitter is changing political communications
    • What is Tweetminster?How politics on Twitter has evolvedTwitter & Political Communications
    • Founded Dec 2008
    • Find & Follow MPs & Candidates on Twitter
    • On a journey since…
  • Tweetminster is a “media utility”
    We use data to curate news & opinion
  • Using data to:
    Identify influencers
    Make sense of trends
    Monitor & track news stories
  • Monitoring & Tracking News Stories
  • The General Election
    • Find your candidate
    • “UK politics network” on Twitter
    • “Trending Stories”
    • Live event analysis – leaders’ debates
    • 150k-200k tweets
    • 30 tweets/second
    • Trends
    • Campaign Map
  • #UKvote
  • Making sense of information & pattern spotting
  • Using Data
    • News angle (source)
    • What’s popular
    • Comparative popularity
    • Location
    • Sentiment
    • Trends
    • Associated terms
    • People, organisations etc.
  • How Politics on Twitter has evolved
  • There are now 275 MPs on Twitter
  • Twitter
    &
    Political Communications
  • Monitoring: early warning signals
  • Official Statements
  • Rebuttals in a real time news stream
  • Digital Diplomacy:
    Twitter as Soft Power
  • The usual rules apply
    Check your sources
    You’re in public, and the world is watching
  • and most importantly…
  • Thank you!
    @tweetminster
    @albertonardelli