Tweetminster politics - Alberto Nardelli

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Tweetminster politics session from CIPR Social Summer event - 25 August 2011

To view future CIPR Social Summer events please visit www.cipr.co.uk/socialsummer

Published in: Technology, News & Politics
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Tweetminster politics - Alberto Nardelli

  1. 1. How Twitter is changing political communications<br />
  2. 2. <ul><li>What is Tweetminster?How politics on Twitter has evolvedTwitter & Political Communications</li></li></ul><li><ul><li>Founded Dec 2008
  3. 3. Find & Follow MPs & Candidates on Twitter
  4. 4. On a journey since…</li></li></ul><li>Tweetminster is a “media utility”<br />We use data to curate news & opinion<br />
  5. 5. Using data to: <br />Identify influencers<br />Make sense of trends<br />Monitor & track news stories<br />
  6. 6. Monitoring & Tracking News Stories<br />
  7. 7. The General Election<br /><ul><li>Find your candidate
  8. 8. “UK politics network” on Twitter
  9. 9. “Trending Stories”
  10. 10. Live event analysis – leaders’ debates
  11. 11. 150k-200k tweets
  12. 12. 30 tweets/second
  13. 13. Trends
  14. 14. Campaign Map</li></li></ul><li>#UKvote<br />
  15. 15. Making sense of information & pattern spotting<br />
  16. 16. Using Data<br /><ul><li>News angle (source)
  17. 17. What’s popular
  18. 18. Comparative popularity
  19. 19. Location
  20. 20. Sentiment
  21. 21. Trends
  22. 22. Associated terms
  23. 23. People, organisations etc.</li></li></ul><li>How Politics on Twitter has evolved<br />
  24. 24. There are now 275 MPs on Twitter<br />
  25. 25.
  26. 26.
  27. 27. Twitter <br />&<br />Political Communications<br />
  28. 28. Monitoring: early warning signals<br />
  29. 29. Official Statements<br />
  30. 30. Rebuttals in a real time news stream<br />
  31. 31. Digital Diplomacy:<br />Twitter as Soft Power<br />
  32. 32. The usual rules apply<br />Check your sources<br />You’re in public, and the world is watching<br />
  33. 33. and most importantly…<br />
  34. 34. Thank you!<br />@tweetminster<br />@albertonardelli<br />

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