The role of Citizenship and Social Responsibility - Claire Cater

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The role of Citizenship and Social Responsibility - from CIPR Reputation Influencers Conference

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  • The impact on reputation and business The business case – need examples
  • Shif in our culture mirrors the ‘people power’ of the internet in broader society a move away from the dependency /entitlement culture to independence From provision to facilitation Freedom from interference
  • Run and take over services Access to more data than ever
  • People will look through the lens of Big Society and that will increasingly inform decisions – Driven by ‘identifying and achieving benefit and keeping it local – onshore’
  • Detail in our hand out
  • Detail in our hand out
  • Detail in our hand out
  • Detail in our hand out
  • Detail in our hand out
  • The organisation & the individuals within it… Particularly the CEO…
  • partnership
  • 86% of global consumers believe business needs to place at least equal weight on society’s interest as on business’ interests.
  • Can you integrate the images somehow with the slide before – mainly showing the image of profile in one for one
  • Be Citizen E
  • The role of Citizenship and Social Responsibility - Claire Cater

    1. 1. Social citizen Claire Cater Logo + Bell Pottinger logo [email_address] [email_address]
    2. 2. Citizen Engaged… Empowered
    3. 3. Expectation <ul><li>Citizens expect to: </li></ul><ul><li>Understand </li></ul><ul><li>Engage with & </li></ul><ul><li>Challenge </li></ul><ul><li>Good Citizens are: </li></ul><ul><li>Aware of their rights and responsibilities </li></ul><ul><li>Informed </li></ul><ul><li>Concerned </li></ul><ul><li>Able to include </li></ul><ul><li>Active in their communities </li></ul><ul><li>Responsible </li></ul>A democratic society
    4. 4. Citizen has… choice, power and responsibility
    5. 5. Transparency <ul><li>02 ‘Think Big </li></ul>Empowered
    6. 6. Citizen reporters
    7. 8. Your reputation in their hands
    8. 9. The Lens of Society COMMUNITY ME VOLUNTEER ENVIRONMENT HEALTH CRIME EDUCATION JOB CREATION LOCAL SUPPLY SOCIAL ENTERPRISE
    9. 10. Citizenship looks like this... <ul><li>Reform planning </li></ul><ul><li>New powers for communities to help and run local services </li></ul><ul><li>Training of ‘Community Organisers’ </li></ul><ul><li>Right to buy </li></ul><ul><ul><li>1. Give communities more powers </li></ul></ul>
    10. 11. Citizenship looks like this... <ul><li>Support volunteering + Big Society Day </li></ul><ul><li>Encourage philanthropy </li></ul><ul><ul><li>2. Encouragement of community involvement </li></ul></ul>Citizens University ‘U’ ’
    11. 12. Citizenship looks like this... <ul><li>The devolvement of power to local government </li></ul><ul><li>Councils with ‘power of competence’ </li></ul><ul><li>Housing and Planning responsibility of local councils </li></ul><ul><ul><li>3. Transfer power to local government </li></ul></ul>
    12. 13. Citizenship looks like this... <ul><li>Bigger role for 3rd sector </li></ul><ul><li>Worker-led co-operatives can take over services </li></ul><ul><li>The Big Society Bank </li></ul><ul><ul><li>4. Support 3rd sector </li></ul></ul>
    13. 14. Citizenship looks like this... <ul><li>A new Right to Data - publishing government data for the general public </li></ul><ul><ul><ul><ul><li>all central government contracts > £10K </li></ul></ul></ul></ul><ul><ul><ul><ul><li>all local government spending > £500 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>all local government contracts and tenders > £500 </li></ul></ul></ul></ul><ul><ul><li>5. Publish government data </li></ul></ul>
    14. 15. Global searches
    15. 16. Socially Responsible Citizen
    16. 17. <ul><li>It is in our interest that the communities you work in and with are healthy, successful and happy! </li></ul>Social responsibilit
    17. 18. Social citizen Good sense… Good business
    18. 19. Social business Between Business and Environment Between Society and Environment Sustainable Liveable Viable Fair
    19. 23. Sustainable living plan <ul><li>Plan to decouple business growth from environmental impact </li></ul><ul><li>halve environmental footprint </li></ul><ul><li>help 1 billion people improve their health and wellbeing </li></ul><ul><li>source 100% of its agricultural raw materials sustainably </li></ul><ul><li>CEO Paul Polman </li></ul><ul><li>“ Growth at any price is not viable. We have to develop new ways of doing business which will ensure that our growth does not come at the expense of the world’s diminishing natural resources. ” </li></ul><ul><li>We are already finding that tackling sustainability challenges provides new opportunities for sustainable growth: it creates preference for our brands, builds business with our retail customers, drives our innovation, grows our markets and, in many cases, generates cost savings . </li></ul>“ ”
    20. 24. How we work together...
    21. 25. Social nterprise the next .com boom Growing fast… GROWTH median growth for the RBS SE100 top 100 51.09% 78.63% average growth for the RBS SE100 top 100
    22. 26. Social enterprise is thriving <ul><li>Charities outperforming CBI estimated reducing reoffending by 10% could save £1bn for UK economy </li></ul><ul><li>Clients reoffending rate is 40% lower than the national reoffending rate. </li></ul>
    23. 27. We are trading Social capital Asset trust environment health employment education reputation Supply chain
    24. 28. Belief 1. Trust of judgment 2. Trust of will or motive; 3. and trust of delivery or competence Behaviour Trust Reputation Transparency Engagement Profit with purpose HOW WHERE WHAT
    25. 32. leadership
    26. 37. Citizen NGAGED
    27. 38. An acknowledgement that both businesses and individuals have a duty to 'give something back' And employers can be key in facilitating individuals to make a contribution... brand democracy
    28. 39. brand democracy
    29. 40. Understand your citizens Leaders (10%) I tend to take a leadership role – coming up with ideas and organising people Followers (19%) I tend to get involved in organising if there is someone else to lead it Activists (19%) I tend to take an active role and encourage others to participate, even if I am not leading myself Joiners (25%) I tend to get involved in helping out with activities once a group have set up something For hire (10%) I tend to join in only if I am pushed or when others get involved Disinterested (6%) I tend not to be interested in joining in brand democracy
    30. 41. Green washing
    31. 42. Build your social capital… <ul><li>Engage with purpose – internally & externally </li></ul><ul><li>Match your business and your CSR objectives </li></ul><ul><li>Live it through your governance, culture, products, services, voice and people </li></ul><ul><li>Open up – be overtly transparent </li></ul><ul><li>Deliver the promise and expectation </li></ul><ul><li>Measure the impact. </li></ul>Do what you do well , have a passion for, and what there is need for…. Build trust in your judgement, motives and ability to deliver
    32. 44. Claire Cater Director - brand democracy, Group lead, Big Society and Behaviour Change Bell Pottinger Email: CCater@Bell-Pottinger.co.uk

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