Social summer 3 what has google ever done for pr

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Social summer 3 what has google ever done for pr

  1. 1. ec em n sh r aW a hs ht a ee d n vr o e f P? o R r T us a, 3dM y 0 2 hr y r a 2 1 dPee t : A de Bu e m h rsne n rw rc S it r
  2. 2. “Data beats opinion”PR too often driven by untested assumptions and wonky metrics Google aims high. Nothing is impossible. Google has a “culture of failure”
  3. 3. A database of intentions Doubleclick Ad PlannerGoogle Trends and Insights Google Keyword Tool Google Analytics
  4. 4. Google Analytics is a free data....
  5. 5. Data puking!
  6. 6. PR’s marriageproblem: solving attribution
  7. 7. Some more things to consider
  8. 8. Visitor flow analysis
  9. 9. Isolate sources: down to level of individual coverage!
  10. 10. Better still: relate it to specific goals
  11. 11. Real time analysis
  12. 12. Old vs new Old: Our PR activity created x number of OTS(opportunities to see)New: our PR activity assisted £xxx sales - directly and indirectly. Explicit ROI.
  13. 13. NEXT SOCIAL SUMMER SESSIONS• Integrating Traditional and Social Media – 10 May• Real Time Public Relations – 15 May• The Future of Broadcast – 24 Mayhttp://www.cipr.co.uk/content/eventsawards/social-sum

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