Social summer 15 social tv 20 september final

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  • Social summer 15 social tv 20 september final

    1. 1. SOCIAL TVA fertile groundfor engagementand a nightmare for crisis CIPRsm
    2. 2. WHAT IS SOCIAL TV?CIPRsm
    3. 3. IT’S STILL YOUNGCIPRsm
    4. 4. IT’S MANY THINGS Social TV is digital interaction between people about television content or their digital interaction with content that connects people in a social wayCIPRsm
    5. 5. ITS BIGGER THAN YOU THINKCIPRsm
    6. 6. PEOPLE DO LOTS OF THINGSCIPRsm
    7. 7. WE LIKE TO SEARCHCIPRsm
    8. 8. CONNECTING THROUGH SOCIALCIPRsm
    9. 9. LOVE TO TALK TV Over 104,000 tweets this weekend aloneCIPRsm
    10. 10. AND WE CAN TALK…CIPRsm
    11. 11. BIG ENOUGH TO STEER THE PROGRAMME  Twitter volume impacted the show scripts  Questions about a character  They changed the programme CIPRsm
    12. 12. GROWTH IN COMPANION APPSCIPRsm
    13. 13. PROGRAMME INTERACTIONCIPRsm
    14. 14. INCREASINGLY SOPHISTICATEDCIPRsm
    15. 15. THREE WAYS IT IMPACTS COMMS Distracted Simultaneous Extension Unrelated Talking in social Interacting withchatting in social about the the programme media programme or broadcast appCIPRsm
    16. 16. IT ISNT ALL ABOUT THE BROADCASTER THOUGH The brand opportunityCIPRsm
    17. 17. CLOSING THE LOOP Creating theSocial TV allows brands opportunity for to connect TV, mobile greater and online communication value ..and a greater risk during a crisis CIPRsm
    18. 18. JOINING SOCIAL INTERACTION Increase the Content Amplification content association currencyCIPRsm
    19. 19. SUPPORTING THE MARKETING EFFORT 14,000 tweets in a week making it the most talked about adCIPRsm
    20. 20. HASHTAGS FOCUS CONVERSATIONCIPRsm
    21. 21. CONTENT BY ASSOCIATIONCIPRsm
    22. 22. THERE IS EVIDENCECIPRsm
    23. 23. GETTING CLOSER STILL Being an enabler of the socialTV and interaction can be just as compelling as being an advertising sponsor m. CIPRsm
    24. 24. ENHANCE THE EXPERIENCE Competitions and games that enhance the broadcastCIPRsm
    25. 25. CONTENT CONSUMERS CRAVECIPRsm
    26. 26. THE GOLDEN OPPORTUNITYCIPRsm
    27. 27. JUST AS EASILY SOCIAL TV Can be an issueCIPRsm
    28. 28. OH THAT HASHTAG AGAIN 1,600 consumers used the # to criticise the brand before it was pulled after two hoursCIPRsm
    29. 29. MONITORING THE SOCIAL SPIRAL Twitter peak during the show Follow-up in forums, a few blogs Pre-show and one news storyactivity forum focused Immediate future - 2011 on air Analysis of BBC Watchdog: CIPRsm The social media conversation
    30. 30. WHAT YOU CAN DO NOW Understand consumer behaviour around TV Experiment in social TV But plan for how you will extend the life of any activity Plan for crisis that might start on the box Be clear on what you are wanting to achieve And it new, so measure it!CIPRsm
    31. 31. YOUR SOCIAL MEDIA CONSULTANCY Top 5 most respected social media agency We help clients take a strategic view of where According to NMA & social media can add value to their business Econsultancy8 years of social media experienceSpecialists in a diverse industryIndustry leaders [and educators] @katyhowell info@immediatefuture.co.uk 0845 408 2031 CIPRsm
    32. 32. QuestionsCIPRsm
    33. 33. Thank you The next Social Summer sessions is: • Social media and its involvement with the Olympics/Paralympics – 27 SeptemberCIPRsm

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