View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Exactly what is PR? “ Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour” - Chartered Institute of Public Relations
Peter Kim, Forrester Analyst: "Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others."
Social Media Fundamentals Spread efforts across channels to build momentum Use a model that flows traffic, subscribers, links and influence to a central hub. Use spokes as outposts – or channels of distribution.