Social media and politics
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Social media and politics

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  • Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
  • YouTube search box
  • Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the country
  • It’s not about coding or geeks.
  • London riotsHillsborough e-petitionConsumer protests
  • 38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created

Social media and politics Social media and politics Presentation Transcript

  • HOW SOCIAL MEDIA IS CHANGING PUBLIC AFFAIRSCIPRsm
  • The 13 word version:Social media is very public …… but much of its influence is hidden awayCIPRsm
  • Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  • Social media... shapes search results Search matters because: 1. 90% online sessions start with it 2. Used widely for research 3. Frames the debate before it startsCIPRsm
  • CIPRsm Photo credit: Mon of the Loin on Flickr
  • Social media... shapes search results Social signals increasingly used by search engines PLUS Social networks have their own search enginesCIPRsm
  • Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  • 43% of news sharing isvia social media CIPRsmPhoto credit: chiefmoamba on Flickr
  • Social media... drives traffic Encouraging sharing is NOT just a matter of adding buttons Encouraging sharing IS a matter of the right content and the right communityCIPRsm
  • Social media... shapes search results So content has to be: 1. Search engine friendly 2. Social network friendly 3. Sharing friendlyCIPRsm
  • Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  • CIPRsm
  • CIPRsm
  • Social media... makes mobilisationeasier 1. Speedy 2. Unpredictable 3. Often superficial 4. Can be caught in online ghettoCIPRsm
  • Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
  • A different set of skills This isn’t traditional Public Affairs: 1. Search optimisation 2. Social networking 3. Community building 4. Online reputationCIPRsm
  • CIPRsm Photo credit: Mon of the Loin on Flickr
  • SOCIAL MEDIA AND POLITICS 2012 Tweetminster By Ian Kirby Director, MHPCIPRsm
  • WHO AM I?Ian KirbyDirector – Mediaian.kirby@mhpc.com@ianakirbyI worked in the Westminster Lobby forover 15 years, and spent 13 of those yearsas Political Editor of the News of theWorld.I now work at MHP at a senior level,advising clients and the company aboutmedia strategy, messaging, campaigningand crisis communications.CIPRsm
  • MPS & TWITTER? IS IT THIS?CIPRsm
  • OR THIS?CIPRsm
  • THE LOBBY: THIS … OR THIS?CIPRsm
  • POPULAR? Tweeter Followers @frasernelson 38,723 @paulwaugh 35,906 @IainDale 34,690 @TimMontgomerie 30,843 @gabyhinsliff 23,874 @benedictbrogan 22,616 @MirrorJames 15,742 @jameschappers 10,775 @ShippersUnbound 9,980 @MattChorley 5265CIPRsm
  • TELLY VS THE WEB119,642 239,842 86,241CIPRsm
  • WHY ARE THEY TWEETING? Questions Breaking news Profile commentary banter with matesCIPRsm
  • HOW CAN YOU INFLUENCE THEM? Do NOT use corporate Charities and pressure Deliver breaking news, messaging groups will be retweeted quotes, rebuttal, linksCIPRsm
  • WHEN IT WORKS tweet retweet NewsnightCIPRsm
  • Thank youCIPRsm
  • NEXT SOCIAL SUMMER 6 December 2012 2013 Social Media Trends – Neville HobsonCIPRsm