Social media and politics

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  • Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
  • YouTube search box
  • Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the country
  • It’s not about coding or geeks.
  • London riotsHillsborough e-petitionConsumer protests
  • 38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created
  • Social media and politics

    1. 1. HOW SOCIAL MEDIA IS CHANGING PUBLIC AFFAIRSCIPRsm
    2. 2. The 13 word version:Social media is very public …… but much of its influence is hidden awayCIPRsm
    3. 3. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
    4. 4. Social media... shapes search results Search matters because: 1. 90% online sessions start with it 2. Used widely for research 3. Frames the debate before it startsCIPRsm
    5. 5. CIPRsm Photo credit: Mon of the Loin on Flickr
    6. 6. Social media... shapes search results Social signals increasingly used by search engines PLUS Social networks have their own search enginesCIPRsm
    7. 7. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
    8. 8. 43% of news sharing isvia social media CIPRsmPhoto credit: chiefmoamba on Flickr
    9. 9. Social media... drives traffic Encouraging sharing is NOT just a matter of adding buttons Encouraging sharing IS a matter of the right content and the right communityCIPRsm
    10. 10. Social media... shapes search results So content has to be: 1. Search engine friendly 2. Social network friendly 3. Sharing friendlyCIPRsm
    11. 11. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
    12. 12. CIPRsm
    13. 13. CIPRsm
    14. 14. Social media... makes mobilisationeasier 1. Speedy 2. Unpredictable 3. Often superficial 4. Can be caught in online ghettoCIPRsm
    15. 15. Another 13 word version: Social media… 1. Increasingly influences search results 2. Drives traffic to news 3. Makes mobilisation easierCIPRsm
    16. 16. A different set of skills This isn’t traditional Public Affairs: 1. Search optimisation 2. Social networking 3. Community building 4. Online reputationCIPRsm
    17. 17. CIPRsm Photo credit: Mon of the Loin on Flickr
    18. 18. SOCIAL MEDIA AND POLITICS 2012 Tweetminster By Ian Kirby Director, MHPCIPRsm
    19. 19. WHO AM I?Ian KirbyDirector – Mediaian.kirby@mhpc.com@ianakirbyI worked in the Westminster Lobby forover 15 years, and spent 13 of those yearsas Political Editor of the News of theWorld.I now work at MHP at a senior level,advising clients and the company aboutmedia strategy, messaging, campaigningand crisis communications.CIPRsm
    20. 20. MPS & TWITTER? IS IT THIS?CIPRsm
    21. 21. OR THIS?CIPRsm
    22. 22. THE LOBBY: THIS … OR THIS?CIPRsm
    23. 23. POPULAR? Tweeter Followers @frasernelson 38,723 @paulwaugh 35,906 @IainDale 34,690 @TimMontgomerie 30,843 @gabyhinsliff 23,874 @benedictbrogan 22,616 @MirrorJames 15,742 @jameschappers 10,775 @ShippersUnbound 9,980 @MattChorley 5265CIPRsm
    24. 24. TELLY VS THE WEB119,642 239,842 86,241CIPRsm
    25. 25. WHY ARE THEY TWEETING? Questions Breaking news Profile commentary banter with matesCIPRsm
    26. 26. HOW CAN YOU INFLUENCE THEM? Do NOT use corporate Charities and pressure Deliver breaking news, messaging groups will be retweeted quotes, rebuttal, linksCIPRsm
    27. 27. WHEN IT WORKS tweet retweet NewsnightCIPRsm
    28. 28. Thank youCIPRsm
    29. 29. NEXT SOCIAL SUMMER 6 December 2012 2013 Social Media Trends – Neville HobsonCIPRsm

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