Share this presentation   simon liss
Upcoming SlideShare
Loading in...5
×
 

Share this presentation simon liss

on

  • 522 views

 

Statistics

Views

Total Views
522
Views on SlideShare
522
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Share this presentation   simon liss Share this presentation simon liss Presentation Transcript

    • 48.0% Used App OR Browser (UK) 46.2% 46.0% 44.0% 42.0%% Market 40.0% 38.0% 36.0% 36.8% 34.0% 32.0% 30.0% 2011 is the year the internet changed – it became mobile
    • Mobile Media - Growing Usage Patterns Total popText at least once a month 92%Accessed apps 62%Accessed mobile internet 57%Accessed social networking site/blog at least 42%once a monthAccessed search at least once a month 39%Mobile Media Usage Areas in decline/static Total popUsed SMS to access news/info 26%Scanned QR / barcode 7%
    • +101% MOBILE +52% MOBILE +66% PC +9% PCGrowth EU5 Q1 2012 via Comscore
    • SUPER HIGH-TECH! USED BY ROBOTS! BIG IN JAPAN!
    • 13 - 17 yr 18 – 24 yr 25 – 34 yr 35 – 44 yr 45 – 54 yr 55 yr olds + olds olds olds olds oldsAudience 3.5 m or 5.7m or 8.1m or 8.3m or 17.% 8.1m or 14.7m or 7.2% 11.8% 16.8% 16.8% 30.4%Scanned a QR 1.1% 2.3% (0.6%) 2.1% (0.2%) 1.4% (0.1%) 0.4% (0.2%) 0.3% (0%)code (at least (0.1%)once each week)Searched 27.6% 38% (0.9%) 36.7% (1.3%) 32.4% (1.7%) 21.2% (0.2%) 12.5%regularly via (1.1%) (1.3%)browser Comscore Mobilens All UK March 2012
    • MOBILE WEB BANNERS M E COMMERCE MOBILE WEB SITES
    • 100000 90000 Total Volumes Mobile 18% vs PC 82% 80000 Overall 18% 70000 60000 50000 Mobile 40000 Web 30000 20000 10000 0 Total mobile share of web traffic in-line with expectations
    • 16000 Main TV ads go live Mobile peaks at 25%14000 Teaser ads go live Mobile peaks at 35%12000100008000 Web6000 Mobile40002000 0 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 PM PM PM PM PM PM PM AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM Jan Jan 14 14 Initial interest is high and mobile over-indexes during the broadcast of the TVCs
    • 4,500 Print Live4,000 Mobile web volume exceeds PC web (peaks at 55%)3,5003,0002,5002,000 Mobile Traffic1,500 PC Traffic1,000 500 0 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM Jan Jan 19 19 Print works very well with mobile in certain contexts
    • 1 2 3 Optimise Innovate Integrate Increase reach and Activating and Creating new relevant relevance of existing leveraging non-digital mobile channels digital channels channels The quick fix. Taking existing Breaking new ground by testing Allowing all relevant touch content and concepts and and learning with new mobile points to pivot around mobileadapting them so they work on channel specific opportunities specific content and assets mobile devices